Article Per Year (5 Year)
p-Index From 2019 - 2024
1.873
P-Index
This Author published in this journals
All Journal International Journal of Economics Development Research (IJEDR) Jurnal Bisnisman : Riset Bisnis dan Manajemen Jurnal Pengabdian Masyarakat (ABDIRA) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Sistim Informasi dan Teknologi Sanskara Ekonomi dan Kewirausahaan Jurnal Multidisiplin West Science Jurnal Ekonomi dan Kewirausahaan West Science El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Sulistyo Budi Utomo
Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya
Aerospace Engineering Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Nursing Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Sistim Informasi dan Teknologi

 1 
Analysis of The Influence of Hedonic Digital Lifestyle on Consumptive E-Shopping Behavior of Generation Z Through E-Commerce Applications Sulistyo Budi Utomo; Hisnol Jamali; Ilham Arief; M. Novan Saputra; Caka Gatot Priambodo
Jurnal Sistim Informasi dan Teknologi 2023, Vol. 5, No. 3
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jsisfotek.v5i3.309

Abstract

This research aims to analyze the influence of a hedonic lifestyle on consumptive behavior in purchasing clothes via e-commerce among students. The author uses a quantitative research approach as a procedural step in this research. The author uses the Estok Navitte Cowan formula to determine the sample used. For the sampling process, the author used a non-probability sampling technique. The next technique used was quota sampling, with a total of 30 students. The author uses surveys as a way to collect data and chooses questionnaires as a tool to collect the necessary data from research subjects. The Likert scale was used in this research. Researchers use Google Forms as a tool for collecting data for research. The author uses the data analysis method of recall and data categorization. Based on the research results, it shows that the hedonic lifestyle adopted by respondents is partially in the high category. Both aspects of activities, interests, and opinions related to the research object can help construct a hedonistic lifestyle. In this research, aspects were found that could construct a dominant hedonic lifestyle, such as shopping, being interested in fashion, and thinking about products. Consumer behavior in purchasing clothes in e-commerce carried out by respondents is in the high category. The types of consumer behavior in the high category are impulsive purchases and irrational purchases. These two types of consumer behavior can occur because respondents look for symbols of satisfaction and pleasure attached to clothing in e-commerce. However, the level of waste in purchasing clothes through e-commerce is low.
Analysis of The Effectiveness of Integrated Digital Marketing Communication Strategies in Building MSMEs Brand Awareness Through Social Media Sulistyo Budi Utomo; Jefri Putri Nugraha; Endang Sri wahyuningsih; Rachmadi Indrapraja; Feliks Anggia Binsar Kristian Panjaitan
Jurnal Sistim Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jsisfotek.v5i4.311

Abstract

This research aims to analyze the stages of implementing an integrated marketing communications strategy for MSMEs to build brand awareness through Instagram social media. The paradigm used is a constructivist paradigm. The research approach used is a qualitative-descriptive approach. The instruments for this research are observation, interviews, and documentation studies. Data processing is carried out by recording the results of observations, interviews and documentation studies, as well as identifying problems and planning. The data analysis technique used by researchers is a qualitative data analysis technique, referring to the technique proposed by Miles and Huberman, namely the interactive model. This technique consists of the following three components: data reduction, data presentation, and drawing and verifying conclusions. It can be concluded that in public relations and publicity activities, MSMEs do not have a public relations division. Therefore, all control is still held by the marketing division. As for publicity, MSMEs use Instagram as their main means of conveying information. Judging from the conclusions that the researchers have presented, there is a match between the concept or theory regarding integrated marketing communication strategy and the marketing communication strategies that SMEs implement in the field. However, there is one element that is not implemented, namely the public relations element, because it is still part of the marketing division, but regarding publicity, SMEs use Instagram as their publicity medium.
Co-Authors Andri Ardhiyansyah Aulia Kusuma Wardani Caka Gatot Priambodo Elizabeth Elizabeth Endang Sri Wahyuningsih Errie Margery Erwina Kartika Devi Eva Andriani Eva Yuniarti Utami Feliks Anggia Binsar Kristian Panjaitan Henky Hendrawan Heru Suprihhadi Hisnol Jamali Ilham Arief In’am Widiarma Jefri Putri Nugraha Loso Judijanto Luckhy Natalia Anastasye Lotte Lusiah Lusiah M. Novan Saputra Mega Arisia Dewi Miska Irani Tarigan Muh. Zakaria Ngurah Pandji Mertha Agung Durya Rachmadi Indrapraja Rendro Laksmono Reza Nurul Ichsan Rini Novianti Rudi Kurniawan SETIAWAN JODI, I WAYAN GEDE ANTOK Soni Suharmono Sonny Santosa Suriadi Tribowo Rachmat Fauzan Wiryawan, Dedik Yenik Pujowati