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All Journal Jurnal Ilmu Kesehatan GHIDZA: Jurnal Gizi dan Kesehatan Al-sihah: The Public Health Science Journal JI-KES (Jurnal Ilmu Kesehatan) LOGISTA - Jurnal Ilmiah Pengabdian kepada Masyarakat JIK- JURNAL ILMU KESEHATAN Contagion: Scientific Periodical Journal of Public Health and Coastal Health AVICENNA Journal of Public Health Research and Community Health Development (JPH RECODE) JUMANTIK: Jurnal Mahasiswa dan Peneliti Kesehatan Jurnal Ilmiah Gizi Kesehatan (JIGK) Jurnal Kesehatan Masyarakat Mulawarman (JKMM) Journal La Medihealtico Jurnal Nasional Pengabdian Masyarakat BIOGRAPH-I: Journal of Biostatistics and Demographic Dynamic Hospital Majapahit : Jurnal Ilmiah Kesehatan Politeknik Kesehatan Mojokerto Jurnal Ilmu Kesehatan Masyarakat ANDIL Mulawarman Journal of Community Engagement
Rahmi Susanti
Faculty Of Public Health, Mulawarman University
Agriculture, Biological Sciences & Forestry Humanities Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Journal : Jurnal Ilmu Kesehatan Masyarakat

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Cigarette Sales Promotion Pattern and Smoking Behavior of Sellers in Mulawarman University, Samarinda Riza Hayati Ifroh; Iwan M.Ramdan; Vivi Filia Elvira; Rahmi Susanti; Reny Noviasty; Ika Wulan Sari
Jurnal Ilmu Kesehatan Masyarakat Vol. 10 No. 3 (2019): Jurnal Ilmu Kesehatan Masyarakat (JIKM)
Publisher : Association of Public Health Scholars based in Faculty of Public Health, Sriwijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (785.563 KB) | DOI: 10.26553/jikm.2019.10.3.153-162

Abstract

Mulawarman University have the largest number of students in Kalimantan (37,000). This amount has the potential to be smokers supported by the non-realization of non-smoking areas in all faculties and the high circulation of cigarettes through the mobilization of street vendors and retail franchises. The purpose of this study was to find out the dominant factors influencing cigarette sales in the environment of street vendors in Mulawarman University. The design of this study is quantitative research to analyze the correlation between cigarette sales figures, types or brands of cigarettes, attributes and types of cigarette promotion media, knowledge and smoking behavior of street vendors. Statistical analysis on ordinal data using the Spearman analysis test, nominal data using contingency coefficients and ratio data using Pearson analysis. The results of this study are the average cigarette sales per day is 311 cigarettes with the highest cigarette sales is 1760 cigarettes, the type of cigarette promotion media is (55%) banners. The variables that have correlation to cigarette sales are types of cigarette sales places (p = 0.047, R = -0.257); the use of media promotion display (p = 0.002, R = 0.390) and profits from selling cigarettes in rupiah nominal (p = 0.000, R = 0.557). Limiting cigarette promotions around the campus and increasing regulation of non-smoking areas at the maximum is needed. Keywords: Sales promotion, cigarettes, smoking behavior
Co-Authors Abira Ivanca Eka Dewi Sitepu Adrianto, Ratno Aghnia Sabrina Aghnia Shabrina Agustina Wati Aiva Dg Pakkerai Akhmad Dzikri Alfi Cahya Pratiwi Anisa Nursafitri Annisa Nabila Annisa Nabila Annisa Nurrachmawati Audya Nada Fajri Ayu Huwaidah Wahyudi Canda Dwi Giyatri Eka Nur Annisa Rahmayanti Ghina Athika Hutauruk Hutauruk Ica Nurmala Sari Ica Nurmala Sari Ifroh, Riza Hayati Ika Wulan Sari Ika Wulan Sari Ika Wulansari Ike Anggraeni Irma Yanti Ismail A.B Ismail AB Iwan M.Ramdan Jihan Dinda Salsabilla Jumliana Jumliana Ketut Tirtayasa Laila Citra Sandi Laila Citra Sandi Lisa Ariana Putri Lisa Ariana Putri Mariana Ulfah Martini Martini Meilida Ulfah Muhammad Nadzir Mushoffa Muhammad Nadzir Mushoffa Suja’i Muhammad Rangga Danu Putra Najla Sari Ninik Wirasti Nurul Afiah Raeza Noorinda Oktaviani Reny Noviasty Riza Hayati Ifroh Ruth Sekar Nauli Sahvia Nandini Selvy Agustin Sitti Badrah Syafira Maulidia Syalmitha Auralia Nur Tahsya Erika Tahsya Erika Umi Cahyantari Vika Khusnul Khotimah Vivi Filia Elvira Windi Eka Saputri