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All Journal Visionist SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS International Journal of Applied Business Research Jurnal Bisnis dan Kewirausahaan JBMR: Journal of Business and Management Review Jurnal Difusi Journal of Marketing Innovation Industrial Research Workshop and National Seminar Jurnal Bisnis dan Kewirausahaan
Nono Wibisono
Politeknik Negeri Bandung
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Other

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Journal : Jurnal Bisnis dan Kewirausahaan

 1 
Perancangan Desain Kemasan Inovatif dan Berdaya Saing Untuk Produk Tape Ketan ”Rasa Manis” Sebagai Media Promosi Nono Wibisono; Lina Setiawati; Carolina Magdalena Lasambouw; Riauli Susilawati Hutapea; Rosma Pakpahan; Sulistia Suwondo
Jurnal Bisnis dan Kewirausahaan Vol. 18 No. 1 (2022): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1159.499 KB) | DOI: 10.31940/jbk.v18i1.63-71

Abstract

Kemasan mempunyai peranan yang sangat strategis dan penting karena akan mempengaruhi konsumen dalam proses pengambilan keputusan pembelian. Salah satu makanan olahan khas Kuningan yaitu tape ketan. Tape ketan banyak digemari masayarakat Indonesia karena identik dengan beras ketan yang diolah dengan ragi dan dibungkus dengan daun jambu air yang memberikan rasa manis khasnya. Tape ketan biasanya sering dijumpai di pusat oleh-oleh Khas Kuningan. Dengan sistem pengemasan yang tergolong belum inovatif, dibutuhkan kemasan yang mampu mengamankan produk selama proses produksi hingga sampai ditangan konsumen. Oleh karena itu, produsen membutuhkan kemasan yang mampu memberikan identitas, inovatif, dan menjaga kemanan produknya selama proses tersebut. Hasil penelitian menunjukkan bahwa dalam membuat kemasan yang inovatif perlu diperhatikan beberapa hal yaitu; bahan kemasan, pengunaan kata-kata, logo yang sesuai, tata letak, gambar dan warna, serta estetika. Dengan adanya inovasi kemasan produk yang menarik untuk pangan dan berdaya saing akan membantu program pemasaran.
Pengaruh Kualitas Layanan, Ketersediaan Produk Wisata, Citra Destinasi Terhadap Kepuasan dan Loyalitas Wisatawan Kampung Karuhun Sumedang Rina Trisnawati; Nono Wibisono
Jurnal Bisnis dan Kewirausahaan Vol. 18 No. 3 (2022): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v18i3.238-247

Abstract

Sumedang Regency is an area that has various types of tourist attractions but tourist visits to Sumedang fluctuate every year. One of the attractions in Sumedang is Kampung Karuhun which still needs improvement in several aspects. This study aims to identify the influence of the relationship of service quality, tourism product availability, destination image, consumer satisfaction and destination loyalty in Kampung Karuhun Sumedang. The research method used is a quantitative approach using a survey tool in the form of a questionnaire. This study collected data as many as 355 respondents. The analytical technique used is descriptive analysis and Structural Equation Model (SEM) and the sampling technique used is purposive sampling. The results showed that service quality had a significant effect on consumer satisfaction and destination loyalty, the tourism product availability had no significant effect on consumer satisfaction but had an effect on destination loyalty. Furthermore, destination image has a significant effect on consumer satisfaction and destination loyalty. The last finding, consumer satisfaction has a significant effect on destination loyalty. Based on the results of the study, it can be concluded that the study offers evidence of the relationship between service quality, tourism products and destination image on tourist satisfaction and loyalty. The results of this study are expected to provide a tourism planning and marketing strategy in Karuhun Karuhun through an understanding that improving the quality of services, tourism products and destination image will increase tourist satisfaction and loyalty.
Co-Authors Arie Indra Gunawan Asep Rifky Bella Intania Bieke Fameyola Arassy Cahaya Juniarti Carolina Magdalena Lasambouw Cindy Rismayanti Dewi Purnamasari Dwi Suhartanto Edyta Mutiara Anggraini Esti Andarini Fatya Alty Amalia Fatya Alty Amalia Februadi, Agustinus Fenfen Nurulita Indy A’lawiyyah Irene Luciana Hendrika Wibiyanto Kemal Syahreza Kristanti Andri Arini Kusdibyo, Lusianus Lina Setiawati Martin Elliott White Martin Elliott-White Martin Elliott-White Mitha Septiany Nugroho Hardiyanto Nugroho Hardiyanto Rena Amalia Riauli Susilawati Rina Trisnawati Rina Trisnawati Rosma Pakpahan, Rosma Sherly Raka Siwi Putri Utomo Sosianika, Adila Sulistia Suwondo Wahyu Rafdinal Widi Senalasari Widi Senalasari