Garuda - Garba Rujukan Digital

Pengaruh Kualitas Layanan, Ketersediaan Produk Wisata, Citra Destinasi Terhadap Kepuasan dan Loyalitas Wisatawan Kampung Karuhun Sumedang Rina Trisnawati; Nono Wibisono
Jurnal Bisnis dan Kewirausahaan Vol. 18 No. 3 (2022): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v18i3.238-247

Sumedang Regency is an area that has various types of tourist attractions but tourist visits to Sumedang fluctuate every year. One of the attractions in Sumedang is Kampung Karuhun which still needs improvement in several aspects. This study aims to identify the influence of the relationship of service quality, tourism product availability, destination image, consumer satisfaction and destination loyalty in Kampung Karuhun Sumedang. The research method used is a quantitative approach using a survey tool in the form of a questionnaire. This study collected data as many as 355 respondents. The analytical technique used is descriptive analysis and Structural Equation Model (SEM) and the sampling technique used is purposive sampling. The results showed that service quality had a significant effect on consumer satisfaction and destination loyalty, the tourism product availability had no significant effect on consumer satisfaction but had an effect on destination loyalty. Furthermore, destination image has a significant effect on consumer satisfaction and destination loyalty. The last finding, consumer satisfaction has a significant effect on destination loyalty. Based on the results of the study, it can be concluded that the study offers evidence of the relationship between service quality, tourism products and destination image on tourist satisfaction and loyalty. The results of this study are expected to provide a tourism planning and marketing strategy in Karuhun Karuhun through an understanding that improving the quality of services, tourism products and destination image will increase tourist satisfaction and loyalty.

Analisis Studi Kelayakan Pendirian BUMD Pariwisata (Taman Kehati) di Kabupaten Bandung Nono Wibisono
VISIONIST Vol 11, No 2 (2022): September
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jmv.v11i2.2880

Penelitian ini dilatar belakangi potensi pendapatan wisata Taman Kehati yang saat ini dikelola UPTD Taman Kehati, mengingat Tujuan UPTD Taman Kehati sejatinya adalah pelayanan masyarakat dan tidak berorientasi laba/keuntungan maka perlu dilakukan perubahan-perubahan mendasar terkait pengelolaan wisata Taman Kehati yaitu perubahan bentuk UPTD menjadi BUMD sehingga dapat terkelola dengan profesional dan berorientasi pada keuntungan/laba. Dalam pendirian BUMD, dibutuhkan studi kelayakan yang meliputi analisa terhadap aspek financial dan aspek non financial.Hasil penelitian terhadap aspek financial meliputi : proyeksi keuangan (laba rugi dan arus kas) menunjukan laba yang prosfektif, konsisten dan berkesinambungan, Net Present Value (NPV) positif, Internal rate of return (IRR) 18,88% diatas suku bunga dasar kredit (SDBK) bank milik Pemerintah 8,00%, Net Benefit/Cost (Net B/C) 1,72 dan Discounted Payback Period (DPP) 3 tahun 11 bulan sehingga aspek financial dapat dikategorikan layak sedangkan keseluruhan hasil analisa aspek non financial yang meliputi Aspek pasar, aspek teknis, aspek manajemen, aspek hukum, aspek sosial budaya, ekonomi dan lingkungan di kategorikan layak maka disimpulkan bahwa Pendirian BUMD Pariwisata (Taman Kehati) layak untuk dilaksanakan.

E-WoM Engagement and Purchase Intention on Social Commerce Specialized in Beauty Products: A Perspective from Young Female Consumers Nono Wibisono; Widi Senalasari; Martin Elliott White; Agustinus Februadi
Jurnal Internasional Penelitian Bisnis Terapan Vol 5 No 01 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v5i01.311

This study intends to analyze the impact of e-WoM engagement on social commerce applications of beauty products on customer purchase intention. The Theory of Reasoned Action (TRA), Technology Acceptance Model (TAM), Elaboration Likelihood Model (ELM), and Social Support Theory were employed to investigate the effect of e-WOM engagement on purchase intention. Data were collected from 356 social commerce users in Indonesia, and PLS-SEM was used to analyze the relationship between variables. This study discovered that e-WoM engagement positively affects purchase intention. All the TAM constructs, consisting of innovativeness and social support, also have a positive impact on e-WoM engagement and purchase intention. However, information characteristics have no significant impact on e-WoM engagement. Business players of beauty products and managers of online businesses should pay attention to factors that shape customersâ€™ attitudes to engage in e-WoM in order to stimulate positive e-WoM engagement. This study proposes a new model for research in the field of social commerce and becomes the first research concentrating on social commerce specializing in beauty products.

COVID 19 and The Emergence of Virtual Tourism in Indonesia: A Technology Readiness Index Perspective Nono Wibisono; Lina Setiawati; Widi Senalasari
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 6, No. 4, December 2022
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/sijdeb.v6i4.397-411

For a nation, tourism is a significant source of revenue. However, due to travel bans across the nation and abroad, the pandemic Covid-19 outbreak has had a substantial impact on the tourism business. This study aims to analyze the intention of virtual tourism during the post-pandemic using the technology readiness index and the TPB model (theory of planned behavior). Data was collected from 465 tourist users in Indonesia. The data analysis technique used is structure equational model-partial least square (SEM-PLS). The results proved that all TPB constructs, namely attitudes, subjective norms, and perceived behavior control have a significant effect on the intention to use virtual tourism. The results of this study will help virtual tourism service providers and policymakers in planning services and increasing intention to use virtual tourism in the post-pandemic. The results of the study will add to existing knowledge about the literature on virtual tourism during the pandemic and post-pandemic.

Fear of the COVID-19 Pandemic in Driving Mobile Payment Applications Adoption Nugroho Hardiyanto; Wahyu Rafdinal; Nono Wibisono; Cahaya Juniarti; Mitha Septiany
Journal of Business and Management Review Vol. 4 No. 5 (2023): (Issue-May)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr45.6512023

This study aims to analyze how the perceived fear of COVID-19 will affect the adoption of mobile payment applications. The data were collected from 500 mobile payment applications users in Indonesia. The Structural Equation Model-Partial Least Square (PLS-SEM) was used to analyze the relationship between variables and test the hypotheses. According to the findings, perceived fear influences two TAM variables: perceived usefulness and perceived ease of use. Attitude is significantly influenced by the two TAM variables. However, only perceived ease of use has a significant influence on intention to use. Finally, attitude influences the intention to use mobile payment applications. This study will assist mobile payment application providers in planning services and increase the intention of mobile payment applications during the COVID-19 pandemic. This study will also append the subsisting knowledge about the mobile payment applications literature in the context of the pandemic. This research complements the marketing literature in analyzing the adoption of mobile payment applications during the COVID-19 pandemic based on perceived fear of the COVID-19 pandemic.

PENINGKATAN PEMASARAN DIGITAL PADA UKM SERBA SINGKONG CIREUNDEU Fatya Alty Amalia; Lina Setiawati; Arie Indra Gunawan; Widi Senalasari; Nugroho Hardiyanto; Adila Sosianika; Nono Wibisono; Dwi Suhartanto
Jurnal Difusi Vol 4 No 1 (2021): Jurnal Difusi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/difusi.v4i1.2230

UKM Serba Singkong Cirendeu (UKM SSC) yang terletak di Kampung Adat Cirendeu (KAC) secara aktif memproduksi dan menjual produk olahan singkong kepada para wisatawan yang berkunjung ke KAC. Saat ini, UKM SSC masih sangat mengandalkan penjualan offline dan promosi word of mouth untuk memasarkan produknya. Namun, cara ini dianggap kurang sesuai dengan tipe konsumen yang sekarang lebih banyak hadir di dunia â€œonlineâ€. Terlebih lagi, di masa pandemic COVID-19 penjualan UKM SSC menurun drastis akibat tidak adanya lagi wisatawan yang berkunjung ke KAC. Maka, untuk mengatasi permasalahan penjualan yang belum optimal ini, tim PKM menggagas suatu solusi berupa peningkatan adopsi UKM SSC dalam pemasaran digital. Gagasan ini dilakukan ke dalam lima tahap kegiatan, yaitu (1) Analisis program pemasaran UKM SSC saat ini, (2) Pemilihan media pemasaran digital yang tepat, (3) Penyiapan materi pelatihan pemasaran digital, (4) Pelatihan pemasaran digital, (5) Evaluasi. Tim PKM memilih platform Instagram sebagai media pemasaran digital yang tepat untuk memasarkan produk singkon UKM SSC dengan nama akun @serba_singkong_cireundeu. Selain itu, UKM SSC juga diberikan pelatihan mengenai pengelolaan Instagram. Dari pelatihan tersebut, kelima peserta pelatihan menilai bahwa penyampaian materi telah dilakukan dengan jelas oleh tim PKM dan materi yang disampaikan juga bermanfaat bagi pengembangan bisnis mereka.

Increasing Tourist Revisit Intention in Garut Tourist Attractions: The Role of Destination Image and Tourist Satisfaction Rena Amalia; Nono Wibisono; Martin Elliott-White
Journal of Marketing Innovation (JMI) Vol. 3 No. 2 (2023):
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v3i2.74

Garut has plenty of attractive tourist destinations to visit, but there are several complaints about tourist dissatisfaction with the government regarding the poor quality of accommodation and safety at the attractions. This led to their reconsideration to not revisiting Garut again and prefer to choose other regencies for vacation. This study examines the importance of destination image dimensions: destination attractiveness, accommodation, as well as safety and security in Garut tourism towards tourist satisfaction to increase revisit intention. Data was obtained through online questionnaires with the Likert scale from 410 respondents who had visited Garut tourism. This study employs SEM-PLS, and the results show that destination attractiveness, accommodation, and safety & security, have a role in building revisit intention. The three elements of destination image have a positively significant role in increasing satisfaction, and tourist satisfaction also positively significantly affects revisit intention. The outcome of this study can be a new insight into literature regarding destination image, tourist satisfaction, and revisit intention, as well as offering a solution for government and tourism managers in Garut in developing tourist destinations. As attractive tourist destinations with a good quality of accommodation, completed by safety and security, will increase the satisfaction and revisit intention.

COVID 19 and The Emergence of Virtual Tourism in Indonesia: A Technology Readiness Index Perspective Nono Wibisono; Lina Setiawati; Widi Senalasari
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 6, No. 4, December 2022
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/sijdeb.v6i4.397-411

For a nation, tourism is a significant source of revenue. However, due to travel bans across the nation and abroad, the pandemic Covid-19 outbreak has had a substantial impact on the tourism business. This study aims to analyze the intention of virtual tourism during the post-pandemic using the technology readiness index and the TPB model (theory of planned behavior). Data was collected from 465 tourist users in Indonesia. The data analysis technique used is structure equational model-partial least square (SEM-PLS). The results proved that all TPB constructs, namely attitudes, subjective norms, and perceived behavior control have a significant effect on the intention to use virtual tourism. The results of this study will help virtual tourism service providers and policymakers in planning services and increasing intention to use virtual tourism in the post-pandemic. The results of the study will add to existing knowledge about the literature on virtual tourism during the pandemic and post-pandemic.

Title

Found 28 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 28 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 28 Documents
Search