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Dedi Rianto Rahadi
Jurusan Manajemen, Universitas President, Indonesia
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Journal : JMK Jurnal Manajemen dan Kewirausahaan

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Strategi Penjualan Produk Olahan Singkong (Sampeuin) di Pandemi Covid-19 di Kabupaten Karawang Dedi Rianto Rahadi; Hani Tri Lestari; Desita Maharani
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 7 No 1 (2022): Januari
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v7i1.2111

Abstract

Indonesia experienced a drastic economic downturn during the COVID-19 pandemic. The Micro, Small and Medium Enterprises (MSME) sector is the economic sector that is affected. Researchers analyzed from SWOT on the marketing of Sampeuin cassava processed products and determined marketing strategies for Sampeuin cassava processed products in the Covid-19 pandemic. This research was conducted on cassava processing SMEs. In this study, researchers used qualitative research methods. Based on the analysis of the "Sampeuin" cassava processing business using a SWOT (Strength, Weakness, Opportunity, Threat) analysis, there is a use of cassava as a processed food ingredient. Cassava which has many benefits for the human body is processed into "Sampeuin" which is used as a business opportunity in the snack food sector. Since the advent of social media, many business owners have used social media to do business.
Co-Authors Abdul Ghofir Adi Hartono Afrida Nuzul Syifani Akhmad Baidun Antonio Morgan Aprilia Louise Cardilla Ayu Putri Handoyo Az-zahra Riyadhul Jannah Budi Sulistyo C. Catur Widayati Cakranegara, Pandu Adi Calvin Adam Koljaan Calvin Adam Koljaan Carolin Carolin Claudia Ocktaliani Cucu Wardiman Daulat Freddy Simanjuntak Desita Maharani Dira Anjania Rifani Eko Syamsuddin Elsadai Dwi Prastiani Era Ernawati Erny Estiurlina Hutabarat Esra Simanjuntak Etty Susilowati Etty Susilowaty Faizah Meyliana Fajri Fauziah Rabbani Febrianto, Lutfi Dico Felix Goenadhi Filda Rahmiati Fitri Choerunisa Fauzi Fitriansyah Fitriansyah Genoveva, Genoveva Hadi Suprayitno Hani Tri Lestari I Putu Nara Krisna Dewantara I Putu Nara Krisna Dewantara Iis Sugianti Imit Faramida Intan Maya Zena Alfinandita Islahulben Islahulben Jamaludin Iskak Kevin Haryo Alonso Lady Angel Narwastu Lerebulan Lesy Cornella Lin Lin Syah Lin Yan Syah Lutfia, Dinar Dinasty Majid, Alda Amelia Mastor Chris Thover Mike Fetesond Mira Yuniar Miranty Yudhistira Mochamad Muslih Mochamad Muslih Mochamad Muslih Muhamad Pramadyan Hadinugroho Muhammad Arbi Badawi Arbi Badawi Muhammad Mifta farid Nadella Nadella Nurlia Nurlia Nurul Hanifah Pandu Adi Cakranegara Pandu Cakranegara Poppy Agustina Purwanto Purwanto Renika Yuliana Reny Tri Juni Munthe Reyhan Muhammad Januar Reynaldi Reynaldi Risky Hermawan Riza Azizy Roni Agus Setianto Rudianto Roestam Rusdianto Roestam Sahuri, Genta Sahuri Sasongko Budhi Wardana SUJANA DONANDI S Syaifuddin Syaifuddin Tri Atmoko Tuwinanto Nanto Tuwinanto Tuwinanto Tuwinanto Tuwinanto Tuwinanto Tuwinanto Wijonarko yohana caroline iskandar Yosua Stevanus Yosua Stevanus Zanial . Zanial Zanial