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Dedi Rianto Rahadi
Jurusan Manajemen, Universitas President, Indonesia
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Journal : Jurnal Manajemen dan Profesional

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EMOSI KONSUMEN DALAM MENDUKUNG KEPUASAN PEMBELIAN SECARA ONLINE DI MASA PANDEMI COVID 19 Lesy Cornella; Dedi Rianto Rahadi
Jurnal Manajemen dan Profesional Vol 1 No 1 (2020): Jurnal JPro
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (236.99 KB) | DOI: 10.32815/jpro.v1i01.298

Abstract

Emotions are things that cannot be measured from human behavior, because every human being must have emotions, both negative emotions and emotions. At this time, many considerations are made when buying an item, one of which is the emotional factor. Consumer emotions have become unstable due to the plague that hit Indonesia, namely the Covid 19 outbreak. This pandemic has caused several activities to stop, one of which is the ban on crowding. Currently, purchases are mostly made online, as evidenced by the increasing number of online shopping application users. Even though the purchase is made online, satisfaction is still considered in order to maintain a good customer relationship. The study used a qualitative method of interviewing. By using this method, it is hoped that the research will be more focused and the results obtained are in accordance with the facts that occur. The results showed that consumer emotions were one of the supporting factors for online purchase satisfaction during the Covid 19 pandemic.
Co-Authors Abdul Ghofir Adi Hartono Afrida Nuzul Syifani Akhmad Baidun Antonio Morgan Aprilia Louise Cardilla Ayu Putri Handoyo Az-zahra Riyadhul Jannah Budi Sulistyo C. Catur Widayati Cakranegara, Pandu Adi Calvin Adam Koljaan Calvin Adam Koljaan Carolin Carolin Claudia Ocktaliani Cucu Wardiman Daulat Freddy Simanjuntak Desita Maharani Dira Anjania Rifani Eko Syamsuddin Elsadai Dwi Prastiani Era Ernawati Erny Estiurlina Hutabarat Esra Simanjuntak Etty Susilowati Etty Susilowaty Faizah Meyliana Fajri Fauziah Rabbani Febrianto, Lutfi Dico Felix Goenadhi Filda Rahmiati Fitri Choerunisa Fauzi Fitriansyah Fitriansyah Genoveva, Genoveva Hadi Suprayitno Hani Tri Lestari I Putu Nara Krisna Dewantara I Putu Nara Krisna Dewantara Iis Sugianti Imit Faramida Intan Maya Zena Alfinandita Islahulben Islahulben Jamaludin Iskak Kevin Haryo Alonso Lady Angel Narwastu Lerebulan Lesy Cornella Lin Lin Syah Lin Yan Syah Lutfia, Dinar Dinasty Majid, Alda Amelia Mastor Chris Thover Mike Fetesond Mira Yuniar Miranty Yudhistira Mochamad Muslih Mochamad Muslih Mochamad Muslih Muhamad Pramadyan Hadinugroho Muhammad Arbi Badawi Arbi Badawi Muhammad Mifta farid Nadella Nadella Nurlia Nurlia Nurul Hanifah Pandu Adi Cakranegara Pandu Cakranegara Poppy Agustina Purwanto Purwanto Renika Yuliana Reny Tri Juni Munthe Reyhan Muhammad Januar Reynaldi Reynaldi Risky Hermawan Riza Azizy Roni Agus Setianto Rudianto Roestam Rusdianto Roestam Sahuri, Genta Sahuri Sasongko Budhi Wardana SUJANA DONANDI S Syaifuddin Syaifuddin Tri Atmoko Tuwinanto Nanto Tuwinanto Tuwinanto Tuwinanto Tuwinanto Tuwinanto Tuwinanto Wijonarko yohana caroline iskandar Yosua Stevanus Yosua Stevanus Zanial . Zanial Zanial