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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Manajemen Teknologi MIX : Jurnal Ilmiah Manajemen Business UHO: Jurnal Administrasi Bisnis Jurnal Manajemen dan Bisnis Indonesia Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis SEIKO : Journal of Management & Business JURISMA: Jurnal Riset Bisnis & Manajemen Almana : Jurnal Manajemen dan Bisnis JEMMA | Journal of Economic, Management and Accounting To Maega: Jurnal Pengabdian Masyarakat Sosiohumanitas: Jurnal Ilmu-Ilmu Sosial dan Humaniora Business Journal : Jurnal Bisnis Dan Sosial Performance : Jurnal Bisnis dan Akuntansi Jurnal Informatika Ekonomi Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Dinasti International Journal of Digital Business Management Charity : Jurnal Pengabdian Masyarakat Jurnal ADAM : Jurnal Pengabdian Masyarakat Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Management Innovative: Journal Of Social Science Research Jurnal Informatika Ekonomi Bisnis
Anita Silvianita
Universitas Telkom
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Business Journal : Jurnal Bisnis Dan Sosial

 1 
INFLUENCE OF CUSTOMER BEHAVIOUR AND CUSTOMER EXPERIENCE ON PURCHASE DECISION OF URBAN DISTRO M. Fikri; Anita Silvianita
Business Journal : Jurnal Bisnis Dan Sosial Vol 7 No 2 (2021): November
Publisher : Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/businessjournal.v7i2.4730

Abstract

The creative economy is one of the new economic concepts that intensify information and creativity and Human Resources (HR) as the main factor of production of the fashion sector is quite influential on the economic income of the Fashion Industry, especially local products offered by various distros easily accepted by the market Products sold in distro stores aimed at meeting the needs of young people This method uses quantitative methods in This study will look for the relationship between customer behavior, customer experience, to purchasing decisions Methods used to manage data using Microsoft Excel and then processed using SmartPLS, Respondents in this study there are 100 people who have made purchases in Urban Traffic. Keywords: Customer Behaviour, Customer Experience, Purchasing Decisions
Co-Authors Ade Irma Susanty Adri Firdaus Aisyah Geovani Suryaningrum Aldi Akbar Allya Nabila Audia Allyfia Dhaneswari Prastowo Amalina Dewi Kumalasari Arry Widodo Aurik Gustomo Candra Wijayangka Dandy Adimas Dwi Putra Davide Calandra Dewi Padmi Pratiwi Diah Tiffani Annisa Dodi Jayen Suwarno Elizabeth Romaito Panggabean Fauziah Adinda Kusuma Federico Lanzalonga Fitria Anjani Fitria Anjani, Fitria Fitriani Nur Utami Ghulam Ilmam Hindami Gita Indah Hapsari Inda Aswa Nugraha Indah Permata Solihah Indah Siti Romdoniah Jostein Frandelli Khairi Widyastiara M. Fikri Mahir Pradana Mia Rosmiati Michele Oppioli Muhammad Rafli Herdiawan Nurafni Rubiyanti Omnie primiana Prajna Deshanta Ibnugraha Putu Nina Madiawati R. Nurafni Rubiyanti Rizki Maulana Harris Romat Saragih Saragih, Romat Sherly Artadita Tri Indra Wijaksana Ummi Khoiri Lathifa Vallery Marcelyno Yulia Nur Hasanah Yuliani, Amira Rizki Zidney Izzatul Ichsan