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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Manajemen Teknologi MIX : Jurnal Ilmiah Manajemen Business UHO: Jurnal Administrasi Bisnis Jurnal Manajemen dan Bisnis Indonesia Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis SEIKO : Journal of Management & Business JURISMA: Jurnal Riset Bisnis & Manajemen Almana : Jurnal Manajemen dan Bisnis JEMMA | Journal of Economic, Management and Accounting To Maega: Jurnal Pengabdian Masyarakat Sosiohumanitas: Jurnal Ilmu-Ilmu Sosial dan Humaniora Business Journal : Jurnal Bisnis Dan Sosial Performance : Jurnal Bisnis dan Akuntansi Jurnal Informatika Ekonomi Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Dinasti International Journal of Digital Business Management Charity : Jurnal Pengabdian Masyarakat Jurnal ADAM : Jurnal Pengabdian Masyarakat Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Management Innovative: Journal Of Social Science Research Jurnal Informatika Ekonomi Bisnis
Anita Silvianita
Universitas Telkom
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Management Studies and Entrepreneurship Journal (MSEJ)

 1 
Minat Beli Ulang dari Segi Pengalaman dan Persepsi Nilai Produk Aqua (Studi Konsumen di Kota Bandung) Anita Silvianita; Zidney Izzatul Ichsan
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 3 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i4.2082

Abstract

This study was conducted to determine whether the experience and perception of value positively and significantly influence the interest of consumers to repurchase Aqua Products in the city of Bandung. This study has three variables: experience and perception of importance as the independent variable and interest in repurchase as the dependent variable. All data in this study were obtained by distributing questionnaires to consumers using Aqua products in Bandung with a sample of 384 people. The research method is a descriptive causal method through purposive sampling data collection techniques. The Data were processed using multiple linear regression analysis. The results of this study are the discovery of the significance of the results for the influence of X1 and X2 together to Y is equal to 0.000 < 0.05 and the value of F count 48.344 > F table 2.63, so it can be concluded that the independent variables consisting of experience, and perception of value together have a significant influence on consumer interest in aqua products, which means that the greater the creation of knowledge and perception of the importance of Aqua Products, the higher the consumer interest in repurchasing Aqua Products.
Co-Authors Ade Irma Susanty Adri Firdaus Aisyah Geovani Suryaningrum Aldi Akbar Allya Nabila Audia Allyfia Dhaneswari Prastowo Amalina Dewi Kumalasari Arry Widodo Aurik Gustomo Candra Wijayangka Dandy Adimas Dwi Putra Davide Calandra Dewi Padmi Pratiwi Diah Tiffani Annisa Dodi Jayen Suwarno Elizabeth Romaito Panggabean Fauziah Adinda Kusuma Federico Lanzalonga Fitria Anjani Fitria Anjani, Fitria Fitriani Nur Utami Ghulam Ilmam Hindami Gita Indah Hapsari Inda Aswa Nugraha Indah Permata Solihah Indah Siti Romdoniah Jostein Frandelli Khairi Widyastiara M. Fikri Mahir Pradana Mia Rosmiati Michele Oppioli Muhammad Rafli Herdiawan Nurafni Rubiyanti Omnie primiana Prajna Deshanta Ibnugraha Putu Nina Madiawati R. Nurafni Rubiyanti Rizki Maulana Harris Romat Saragih Saragih, Romat Sherly Artadita Tri Indra Wijaksana Ummi Khoiri Lathifa Vallery Marcelyno Yulia Nur Hasanah Yuliani, Amira Rizki Zidney Izzatul Ichsan