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All Journal JURNAL BISNIS STRATEGI JURNAL SAINS PEMASARAN INDONESIA Diponegoro Journal of Economics Diponegoro Journal of Management Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Syntax Literate : Jurnal Ilmiah Indonesia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah ASET

Harry Soesanto

Jurusan Manajemen Fakultas Ekonomika Dan Bisnis Universitas Diponegoro

Author-ID : 384190

Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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STUDI TENTANG PRODUCT ADVANTAGE, SERVICE QUALITY DAN BANK LOCATION TERHADAP SAVING DECISION PADA BANK SYARIAH (Studi Pada Nasabah Bank Syariah Mandiri & Bank Muamalat di Kota Semarang ) Adi, Rifqi Nugroho; Ferdinand, Augusty Tae; Soesanto, Harry
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 15, No 02 (2016): September
Publisher : Master of Management Diponegoro University

The purposes of this research are to analyze the influence of product advantage, bank location and service quality to increase saving decision at sharia banking. The researchâ€™s object which do in this cases are the customers of Bank Muamalat and Bank Syariah Mandiri in the Semarang city. There are 150 respondents and this research used purposive sampling technic.The data analyze technic which used in this case is the structural equation model (SEM) by AMOS 22 software. The result using SEM showed that criteria goodness of fit full model ischi-square= 221,661, probability = 0,000, CMIN/DF = 1,539, GFI = 0,870, AGFI = 0,828, TLI = 0,864, CFI = 0,886, and RMSEA = 0,60. The results said that the models in this research can be used.The results showed that the product innovation does not have effect on product advantage, product advantage has a positive and significant effect on saving decision, bank location does not have effect on saving decision, salespeople competence has a positive and significant effect on service quality, and service quality has a positive and significant effect on saving decision. According to this research, there are a few limitation on this research and upcoming researchâ€™s agenda that can be done in the next research.

Study of Antecedent of Customer Satisfaction and Loyalty for Kompas Klasika Jateng & DIY Ratna, Maria Moniqua; Soesanto, Harry; Sukresna, I Made
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 16, No 1 (2017): Mei
Publisher : Master of Management Diponegoro University

The purpose of this research is to investigate the effect of core service quality, peripheral service quality, and corporate image on customer satisfaction and loyalty of advertiser of Kompas Klasika Jateng&DIY. Â Data were collected from 200 clients (advertisers) of Kompas Klasika Jateng&DIY using purposive sampling method, and the data processed using the AMOS software analysis technique Structural Equation Modelling (SEM) version 23.0. Â The research reveals there is a positive and significant correlation between peripheral service quality to the customer satisfaction (CR = 4,115) and to the customer loyalty (CR= 2,614); corporate image to the customer satisfaction (CR= 4,976) and to the customer loyalty (CR= 2,580). While, the correlation of the core service quality to the customer satisfaction and loyalty is have no significant impact (each shows that CR= 1,387 and CR= -0,412), so does the impact of customer satisfaction to the customer loyalty (CR= 0,997).Â Keyword: Core Service Quality, Peripheral Service Quality, Corporate Image, Customer Satisfaction, Customer Loyalty

STUDI PENGARUH SUSCEPTIBILITY TO GLOBAL CONSUMER CULTURE (SGCC) TERHADAP MINAT BELI SEPATU SECARA ONLINE PADA GENERASI MILLENIALS Sari, Bekti Pradina; Soesanto, Harry; Raharjo, Susilo Toto
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 17, No 3 (2018): Desember
Publisher : Master of Management Diponegoro University

Pada saat ini terdapat fenomena unik di kalangan Gen Y ketika teknologi membuat segalanya menjadi lebih mudah, yaitu terjadinya pergeseran perilaku dan pola berbelanja offline menjadi online.Fakta bahwa Pasar E-commerce ini begitu diminati, memberikan dampak yang baik bagi pelaku bisnis dan konsumen, dimana konsumen cenderung membeli barang branded melalui internet secara online di website E-commerce, Website yang akan dijadikan objek adalah Zalora. Penelitian ini mengacu pada penelitian terdahulu, menggunakan variabel social prestige, Internet technology readiness, Quality perception, dan Brand credibility, untuk mengukur pengaruhnya terhadap Susceptibility to Global Consumer Culture (SGCC) dan minat pembelian online konsumen. Objek pada penelitian ini adalah Generasi millenials dengan skala umur 18-35 tahun yang merupakan pengguna website E-commerce khususnya Zalora, yang tersebar di Jakarta, Semarang dan Surabaya. Metode analisis pada penelitian ini menggunakan Structural Equation Model (SEM). Temuan penelitian ini adalah terdapat pengaruh yang signifikan pada variabel social prestige dan internet technology readiness terhadap SGCC dan SGCC memberikan pengaruh signifikan terhadap minat beli konsumen.

Pengaruh Kualitas Produk dan Ketersediaan Produk Terhadap Keputusan Pembelian dengan Citra Merek Sebagai Variabel Intervening (Studi Pada Konsumen Minuman Energi M-150 di Kota Semarang) Apriando, Joni Putra; Soesanto, Harry; Indriani, Farida
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 18, No 2 (2019): September
Publisher : Master of Management Diponegoro University

The increasing development of the business world has reached a higher level of competition, and increasingly fierce competition in the energy drink market in Indonesia. This can be seen from the renewal of the company, which makes energy beverage products become consumers' choice. One of the producers of energy drinks that compete in Indonesia is the M-150. Currently the energy drink product M-150 is still one of the products that consumers choose. However, along with the increase in other products, making the M-150 product more and less competitive with other products. This can be seen in the top brand index where the M-150 product is no longer a superior product for consumers. Formulation of the problem in this study concerning the influence of product quality and assessment of brand image, as well as its impact on purchasing decisions of M-150 products in the city of Semarang.The population used in this study is all consumers who have done the purchase of M-150 energy products, where the respondents are people in the city of Semarang. The number of samples used in this study were 130 respondents, and the sample technique used was accidental sampling. The data source used is primary data, while the method of data collection is done through a questionnaire. This study uses Structural Equation Modeling (SEM) analysis techniques using AMOS 22.0 analysis tools.The results of the research analysis show that brand image has a positive and significant effect on purchasing decisions, product quality has a positive and insignificant effect on purchasing decisions, product quality has a positive and significant effect on brand image, product availability has a positive and significant effect on purchasing decisions, and availability product has a positive and not significant effect on brand image.

STUDI MENGENAI PERILAKU PENYESUAIAN DIRI UNTUK MENINGKATKAN KINERJA PENJUALAN (Studi terhadap Tenaga Penjual pada lndustri Asuransi di Kota Semarang) Sulistiyawati, Erika; Soesanto, Harry
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 2, No 2 (2003): September
Publisher : Master of Management Diponegoro University

Â Â Â Â Â Â Â Â Â InÂ insurance Â industry, salespersonÂ plays Â such Â an Â important Â role Â inÂ promoting Â the Â product Â of insurance. In order to understand that important role. Â itÂ is necessary to understand the characteristics Â or abilities required by the sales person to improve Â the soles performance. Â Even though a salesperson Â may have a complement qf adaptive psychological Â traits, a lack of communication skill, Â indicated by the less ability Â of listening will impede success in sales Interactions. Â Therefore, Â this research proposes a problem whether listening ability could mediate Â the relationship between psychological adaptiveness in selling (self monitoring and empathy) and sales performance. Â This research aims to analyze the effect of listening ability as mediator in relationship between psychological Â adaptiveness in selling Â (self-monitoring and empathy) and sales performance.Â Â Â Â Â Â Â Â A model Â has been developed Â and 5 hypotheses haw Â been proposed lo Â meet the research problemthrough SEM analysis. Â The object of this research Is Â the sales person qf insurance Â company in Semarang city. Â in Â which the samples are determined by applying double sampling method, Â a combination ofpurposive and quota sampling method. Â The sample sizeÂ 100 Â insurance sales person and the dala are collected by distributing questionnaires.Â Â Â Â Â Â Â Â The Â result Â of this Â research proved thatÂ all Â hypotheses Â could Â beÂ accepted, Â meaning that self- monitoring and empathy have positive effect on listening ability and sales performance. Â also listening ability has positive effect on sales performance, Â and able to be explained that self-monitoring and empathy have direct effect on sales performance and might have indirect one, Â through listening ability as mediator.Â

ANALISIS KINERJA PERILAKU DAN KINERJA HASIL TENAGA PENJUAL PADA PERUSAHAAN PEDAGANG BESAR FARMASI DI KOTA SEMARANG aprianti, prilia nurfina; soesanto, harry
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 2, No 3 (2003): Desember
Publisher : Master of Management Diponegoro University

Tenaga penjua{ berperan penting Â dalam menunjang keberhasi/an perusahaan. Dengan mengembangkan kinerja Â tenaga penjua/, Â diharapkan Â kinerja perusahaanjuga Â ikut berkembang.0/eh Â karenaÂ Â itu, Â penelitian Â ini Â akan Â menganalisis Â faktor-faktor yang Â mempengaruhiÂ Â kinerja perilakuÂ Â dan Â kinerja Â hasil Â tenaga Â penjua/. Untuk Â membahas Â permasa/ahan Â tersebut, Â diajukan model penelitian yang terdiri dari 6 konstruk, Â 19 indikator, Â dan 5 hipotesis.Dari Â hasil Â analisis Â data Â menunjukkanÂ Â bahwa frekuensi komunikasi, Â kepuasan Â terhadap Â desain wilayah Â penjualan, Â dan pengendalian perilakuÂ Â o/eh Â manajer penjualanÂ Â mempengaruhiÂ Â kinerja perilaku Â tenaga penjual, Â namun faktor yang paling Â berpengaruh adalah pengendalian peri/aku o/eh Â manajer Â penjualan. Â Selain Â itu, Â dapat Â disimpulkan juga Â bahwa Â kinerjaÂ perilakuÂ Â tenaga penjualÂ Â Â merupakanÂ Â faktor Â yang Â palingÂ Â Â berpengaruhÂ Â padaÂ Â kinerjaÂ Â hasilÂ Â tenagaÂ Â penjua/ dibandingkan dengan cakupan produk-pasar.

STUDI TENTANG PENGARUH KEMAMPUAN MERESPON PASAR DAN INOVASI PRODUK TERHADAP PENETRASI PASAR PADA KINERJA PEMASARAN (Studi Empiris pada: Industri Rumahan Telur Asin di Kabupaten Brebes) Mutmainah, Arifia Chamiatun; Soesanto, Harry; Sufian, Syuhada
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 15, No 01 (2016): Mei
Publisher : Master of Management Diponegoro University

This purpose of this study was to analyze the effect of the ability to respond to market and product innovation to the market penetration in marketing performance. The researchâ€™s object which do in this cases are the Salted Egg Home Industry Brebes totaling 102 respondents was conducted by census method.The data analyze technic which used in this case is the structural equation model (SEM) by AMOS. The result showed that research model can be accepted with full structural equation model, index goodness of fit is Chi-Square = 77,930; df = 59; Probability = 0,768; RMSEA = 0,001; GFI = 0,932; AGFI = 0,868; TLI = 1,018; and CFI = 1,000.The conclusion from the results of testing the model is applied to the Home Salted Egg Industry Brebes shows that to gain market penetration in performance marketing is viewed magnitude market sensing to market. Meanwhile, to get market penetration in performance marketing is looking at the magnitude of product innovation. This study provides some of the limitations of the study and future research agenda that can be done in advanced research.

ANALISIS PENGARUH KUALITAS LAYANAN DAN NILAI PELANGGAN TERHADAP CITRA MEREK DALAM MENINGKATKAN MINAT MEREFERENSIKAN (Studi Kasus Pada Rawat Inap RSUD Ungaran) Hidayati, Nurul; Soesanto, Harry; Sufian, Syuhada
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 15, No 02 (2016): September
Publisher : Master of Management Diponegoro University

The purpose of this study was to analyze the influence of the core services quality, peripherals service quality and customers value to the brand image in increasing interest referencing. The object of this study is the inpatient service users of RSUD Ungaran. There were 101 respondents in this study and the research methods used was purposive sampling technique.Data were analyzed using structural equation model (SEM) by AMOS 23 software. SEM results indicate that the full model goodness of fit criteria is achi-square= 175.880, probability = 0.185, CMIN/DF = 1.099, GFI = 0.856, AGFI = 0.811, TLI = 0.984, and RMSEA = 0.032. The results said that the model in this study can be used.The results showed that the quality of core services have a positive and significant impact on brand image, peripherals service quality have a positive and significant impact on brand image, customers value has a positive and significant impact on brand image, brand image has a positive and significant impact on the interest referencing, core services quality have a positive and significant impact on the interest referencing, peripherals service quality have a positive and significant impact on the interest referencing and customers value have a positive and significant impact on the interest referencing.

ANALISIS PENGARUH KUALITAS PRODUK, KEPUASAN PELANGGAN DAN WORDS OF MOUTH TERHADAP MINAT BELI ULANG KONSUMEN (Studi Kasus Pada Produk Kerupuk Ikan Lele UKM Minasari Cikaria Pati, Jawa Tengah) Pamenang, Wisnu; Soesanto, Harry
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 15, No 3 (2016): Desember
Publisher : Master of Management Diponegoro University

Minasari Cikaria products are crackers catfish product that is already known by people around the village of Sukoharjo, Pati regency. In the last 1 year Cikaria Minasari sales decreased, therefore conducted this study to determine how to influence the Repurchase Intention cracker products UKM Minasari Cikaria.This research analyzes the factors that influence repurchase intention with mediating variables Word Of Mouth. In this study developed a theoretical model to propose five hypotheses to be tested using Structural Equation Model (SEM) using AMOS 21.0 software. Respondents were used in this study are all people who have purchased and consumed Minasari Cikaria totaling 270 people.The results of data processing for the full model SEM has met Godnessof Fit as follows, Value Chi Square = 78, 447, df: 49, p: 5%; Probability = 0.005; GFI = 0.954; AGFI = 0.927; TLI = 0,990; CFI = 0.993; CMIN / DF = 1.601; RMSEA = 0.047. Thus it can be said that this model is feasible to use. The results of this study indicate that word of mouth can be improved with quality products and customer satisfaction. Furthermore, customer satisfaction and word of mouth will affect the high repurchase intention of Minasari Cikaria products.

THE IMPACT OF TRAINING QUALITY, MANAGERIAL SKILL AND SALES MOTIVATION ON DEVELOPING SALESMAN PERFORMANCE TO INCREASE SALES EFFECTIVENESS Novita, Elvira; Soesanto, Harry; Sutopo, Sutopo
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 16, No 2 (2017): September
Publisher : Master of Management Diponegoro University

The purpose of this research is to analyze the influences of training quality, managerial skill, sales motivation toward salesman performance to impact the salesman performance to increase sales effectiveness. The research problem is how to increase of training quality, managerial ability, sales motivation toward salesman performance to impact the sales effectiveness.This research analyzes the factor that influences repurchase intention use mediating variable brand preference.Â This research developed a theoretical model by submitting four hypotheses where will be tested by Structural Equation Model (SEM) used AMOS 21.0. Respondents in this research are people who work as a credit card salesman with total 157 respondents.Â The result of SEM data processing already found the goodness of fit follows, the value of chi-square = 77,261, df: 96, p:5%; probability = 0,920; GFI = 0,940; AGFI = 0,915; TLI = 1,013; CFI = 0,959; CMIN/DF = 0,805;RMSEA = 0,000. Empirical analyze indicate the influences of training quality are significant to salesman performance; the effect of sales motivation are significant to salesman performance; the effect of managerial skill are significant to salesman performance;the effect of salesman performance are significant to sales effectiveness and the effect of managerial skill are significant to sales effectiveness.Â

Co-Authors Adi, Rifqi Nugroho Ahyar Yuniawan Alfi Ramdhani Putrakoranto Amie Kusumawardhani, Amie Andra, Agam Atylla Andriyani Andriyani Apriando, Joni Putra aprianti, prilia nurfina Arief Hidayat Arriskoni, Muhammad Anas Astarina Aria Dewi, Astarina Augusty Tae Ferdinand Aula, Maulida Budiawan Dwi Putranto, Budiawan Dwi Christianto, Andreas Andy Dani Pratiwi, Dani Devi Resti, Devi Devi Riani, Devi Farida Indriani Gemilang,, Izhhar Ghani Annafi Satriadi, Ghani Annafi Giovani Erlitna, Kesia Hanif, Muhammad Haidar Hasanah, Emy Yatul Hibba Al Kanzu, Hibba I Made Sukresna Indriyani, Farida Kurniawan, Hendy Kurniawan, Rizal Mahdi Lestari, Yessi M. Rizky Putra Perdana, M. Rizky Putra Mahfudz Mahfudz Mahfudz Mahfudz Mariska, Angela Meirina Indah Permatasari, Meirina Indah Mindo Yumanda Siboro, Mindo Yumanda Mudiantono Mudiantono Muslich, Mukhammad Mutmainah, Arifia Chamiatun Nababan, Jelita Safitri Najib, Muhammad Alfiyan Nida Fadhila, Nida Novita, Elvira Nugraha Fitra Andani, Nugraha Fitra Nurul Hidayati Perkasa KS, Nicholas Anggada Pratidina, Nissa Gin Ajeng Ramadhan, Gear Ratna, Maria Moniqua Reinisa Ramadhani, Reinisa Rindiet Akbar Wibawanto Rionaldo, Richo Rr. Selli Nisrina Faradila, Rr. Selli Nisrina Sari, Bekti Pradina Satria Avianda Nurcahyo Sitorus, Beatrik Yosephine Subeno, Edi Sugiarto S Sugiono Sugiono Sulistiyawati, Erika Sumarno . Susilo Toto Raharjo Sutopo Sutopo Syuhada Sufian Thauhid, Sandy Baytu Ulumiyah, Lailis Vega Cyndra Ragatantya, Vega Cyndra Venny Faradika Anggi, Venny Faradika Widhiaswara, Isnaeni Agustin Wisnu Pamenang Yashinta Asteria Norhermaya, Yashinta Asteria Yolanda, Rilla Yuda Supriyanto Yulianto, Muhammad Rizal Yulianto, Yana

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