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All Journal E-SOSPOL Indonesian Journal of Business and Entrepreneurship (IJBE) Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Eco-Entrepreneur Al-Ihkam: Jurnal Hukum dan Pranata Sosial Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi POLITICO Indonesian Journal Of Business And Economics Jurnal Teknologi Informasi dan Terapan (J-TIT) TRIDARMA: Pengabdian Kepada Masyarakat (PkM) Majalah Ilmiah Dian Ilmu Mattawang: Jurnal Pengabdian Masyarakat Journal of Social Interactions and Humanities (JSIH) J-MD: Jurnal Manajemen Dakwah
Edy Wahyudi
Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Jember
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Keunggulan Bersaing Usaha Mikro Hasil Olahan Belimbing Usaha Dagang Cemara Sari Berbasis Inovasi Produk di Kota Blitar Arianto, Novia Wahyu; Wahyudi, Edy; Iswono, Sugeng
e-SOSPOL (e-ISSN: 2355-1798) Vol 1, No 1: Januari 2014
Publisher : e-SOSPOL (e-ISSN: 2355-1798)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (186.67 KB)

Abstract

This research was conducted to find out and describe the Competitive Advantages in Small Firms Assorted Starfruits Product of Cemara Sari Trading Business Based on Product Innovation At Blitar City This research was carried out on UD Cemara Sari who innovate with processed star fruit-based product innovation. This research used a qualitative approach to research methodology, and use methods of snowball method in determining the informant. Informants in this study were three people associated with the competitive advantage and innovation-based products. The analysis of the data used is a domain analysis and taxonomy. The results showed indications that competitive strategy of Porter can be done on a micro scale, efforts in this research is the UD Cemara Sari. This can be evidenced by the results of the research done that companies were able to adapt the concept of competitive advantage strategy, focus, low cost and differentiation. The company also has done an innovation based on modulation products, innovation based on size, innovation based on packaging, innovation based on design, innovation based on development of complementary material, and innovation based on reduction costumer efforts. These innovations are based on intuition and impulse from the business owner to be able to create new products as a competitive company value. By innovating their products, firm can increase its advantages and became a leader in the environmental industry of assorted starfruit product at Blitar. Keywords: competitive advantages, product innovation, small firms, starfruits
Pengaruh Variabel-variabel Kualitas Pelayanan terhadap Kepuasan Anggota Unit Pertokoan Koperasi Pegawai Republik Indonesia Universitas Jember Handayani, Siswi Tri; Wahyudi, Edy; Poerwanto, .
e-SOSPOL (e-ISSN: 2355-1798) Vol 1, No 1: Januari 2014
Publisher : e-SOSPOL (e-ISSN: 2355-1798)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (158.412 KB)

Abstract

This research is intended to identify the effects of the variables of service quality on customer satisfaction quality of shopping unit at Koperasi Pegawai Republik Indonesia (Republic of Indonesia Employee Cooperative) of Jember University. Service quality is the main approach to providing satisfaction to the consumers. In line with this, companies need to understand how consumers perceive the quality and the level of quality they expect. Companies should necessarily work maximally to fulfill the customers quality expectation. This research was to identify service quality to costumer satisfaction. Samples of the research were 97 respondents who were the cooperative members of shopping at shopping unit while the research was being conducted. Variables of th researh were tangibility, reliability, responsiveness, assurance and empathy. The research results showed that the independent variables consisting of responsiveness, reliability, assurance, empathy and tangibility affected the dependent variable namely customer satisfaction. The results of the research indicated that the most highly influential variable of the service quality to member satisfaction was responsivenes and the least influential one was assurance. Keywords: retail businesses, customer satisfaction, cooperative, service quality
IMPLEMENTASI KEBIJAKAN BRANDING UNIVERSITAS JEMBER MELALUI MEDIA ONLINE Makmun, Sukron Makmun; Ardiyanto, Ardiyanto; Wahyudi, Edy
POLITICO Vol 18, No 2 (2018): Jurnal POLITICO Fisipol
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (261.5 KB) | DOI: 10.32528/politico.v18i2.1660

Abstract

AbstractThis research aims to know the Jember University branding policy implementation through online media.  This research use descriptive qualitative methods. The primary source of data retrieved from the key informants, including the Rector of the University of Jember, head of public relations and Protocol of the University of Jember, Bureau Chief, and 3 UPTTI. Secondary data sources the study of documents, reports, statistics of the number of students and professors of the University of Jember, data collaboration related to socialization and policies, academic data. The technique of data collection through the reduction of data, interview techniques and technical documentation. The research found that the policy of branding include communication, resources, Disposition, as well as bureaucratic structure has been going according to command policy. Branding through online media includes Brand preference, Brand Recognition and Brand Campaign, involving implementing policies supporting factor mupun online media including websites and applications to build brand perception Universitas Jember as a technology-friendly campus.Keywords: implementation, policy, branding, online media
Model pemasaran dan potensi inovasi usaha kecil produk bioteknologi di provinsi jawa timur Wahyudi, Edy; Wicaksono, Galih; Dimyati, Mohamad; Riawati, Nian
FORUM EKONOMI Vol 21, No 1 (2019)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (462.905 KB) | DOI: 10.29264/jfor.v21i1.5219

Abstract

Penelitian ini bertujuan untuk menemukan model pemasaran dan potensi inovasi usaha kecil khusus untuk produk bioteknologi. Sampel penelitian yaitu wilayah koridor pembangunan Timur di Provinsi Jawa Timur yang menitikberatkan pada empat Kabupaten yaitu di Kabupaten Jember, Banyuwangi, Situbondo, dan Bondowoso. Hasil penelitian menemukan bahwa model pemasaran dapat dilakukan dengan menekankan pada inovasi dan branding agar dapat meningkatkan kinerja. Inovasi dapat dilakukan dengan menekankan pada inovasi tempat, inovasi produk, dan inovasi kemasan. Branding dapat dilakukan dengan branding perusahaan, branding produk dan branding pengguna. Penekanan pada strategi inovasi dan branding akan dapat meningkatkan daya saing usaha kecil produk bioteknologi dari aspek kinerja yang diukur melalui pertumbuhan penjualan, pertumbuhan keuntungan dan pangsa pasar
Optimalisasi Program Pengelolaan Hutan Kemasyarakatan (HKm) di Desa Aik Berik Kabupaten Lombok Tengah Muttaqin, M. Zaenul; Ardiyanto, Ardiyanto; Wahyudi, Edy
POLITICO Vol 17, No 2 (2017): Jurnal POLITICO Fisipol
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (450.526 KB) | DOI: 10.32528/politico.v17i2.978

Abstract

Berkembangnya sejumlah kasus penebangan liar di kawasan hutan lindung membuat masyarakat Desa Aik Berik berinisiatif untuk menjaga kelestarian hutan bersama dengan pemerintah. Jangka waktu berlakunya program HKm selama 35 tahun, sementara aturan yang berlaku bagi aktor kebijakan atau stakeholder dalam program HKm mengalami banyak perubahan pada tataran organisasi.Lemahnya keterlibatan pihak-pihak bersangkutan dalam program HKm masih terkendala aturan kerjasama atau nota kesepahaman. Rumusan masalah dalam penelitian ini adalah belum optimalnya lembaga yang terkait implementasi program HKm dan belum optimalnya faktor penunjang implementasi program program HKmTujuan dari penelitian ini untuk mengoptimalkan kinerja lembaga yang terkait implementasi program program HKm dan mengoptimalkan faktor penunjang implementasi program HKm.Objek penelitian adalah pihak yang terlibat dalam program HKm. Penetapan dan pemilihannya dilakukan secara purpossive sampling. Ditetapkan 4 orang responden dan informan kunci yang dijadikan pakar pada penelitian ini. Pengumpulan data menggunakan teknik triangulasi untuk pengisian kueisioner (Analysis Hierarchy Process) AHP.Berdasarkan hasil penelitian didapatkan Dinas Koperasi, Perindustrian dan Perdagangan (Diskoperindag) merupakan lembaga yang perlu ditingkatkan perannya dalam implementasi Program Pengelolaan Hutan Kemasyarakatan (HKm) di Desa Aik Berik Kabupaten Lombok Tengah, Peraturan perundang-undangan merupakan faktor penunjang yang perlu ditingkatkan dalam implementasi Program Pengelolaan Hutan Kemasyarakatan (HKm) di Desa Aik Berik Kabupaten Lombok Tengah.Kata Kunci :Hutan Kemasyarakatan,  Kelembagaan, Faktor Penunjang Program, AHP
STRATEGI KOMUNIKASI PEMASARAN AIR MINUM DALAM KEMASAN (AMDK) AL QODIRI (Marketing Communication Strategy Water Bottle Al Qodiri) Sukoco, Sampir Andrean; Wahyudi, Edy; Puspitaningtyas, Zarah
POLITICO Vol 17, No 2 (2017): Jurnal POLITICO Fisipol
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (500.571 KB) | DOI: 10.32528/politico.v17i2.977

Abstract

Strategi komunikasi pemasaran merupakan upaya penyampaian pesan yang dilakukan oleh suatu perusahaan untuk mengenalkan, menginformasikan, mempromosikan produk , atau  melakukan komunikasi persuasif agar produk yang di tawarkan dapat menarik konsumen untuk membeli. Strategi komunikasi pemasaran akan berjalan dengan baik apabila pesan yang disampaikan efektif dalam mempengaruhi konsumen. Penelitian ini bertujuan untuk mengetahui strategi komunikasi pemasaran yang dilakukan oleh PT Tujuh Impian Bersama. Metode penelitian ini menggunakan metode kualitatif dengan cara mendepenelitiankan apa yang dilakukan perusahaan dalam strategi komunikasi pemasaran yang meliputi komunikasi produk, harga, tempat, dan promosi. Teknik penentuan informan menggunakan metode purposive, informan untuk penelitian ini berjumlah 3 orang yang dipilih peneliti karena memiliki kompetensi dibidangnya. Pengumpulan data dilakukan melalui observasi, wawancara, dokumentasi, dan triangulasi. Metode analisis data mencakup reduksi data, kategorisasi data, dan sintesisasi. Kesimpulan dari penelitian ini adalah bauran pemasaran menjadi strategi PT Tujuh Impian Bersama dalam melakukan komunikasi pemasaran produk air minum dalam kemasan  (AMDK) Al Qodiri. Promosi menjadi alat komunikasi pemasaran penting yang meliputi periklanan, penjualan personal, promosi penjualan, publikasi, dan pemasaran langsung.Kata Kunci : Strategi komunikasi pemasaran, bauran pemasaran, bauran promosi
Model Pemasaran Digital Banyuwangi-Mall.Com dan Strategi Bersaing UMKM Binaan Tim Rumah Kreatif di Kabupaten Banyuwangi (Digital Marketing Models Banyuwangi-Mall.Com and Competitive Strategies of Msme Creative Home Team Development in Banyuwangi District) Wibisono, Sigit; Wahyudi, Edy; Wahjuni, Sri
e-Sospol Vol 6 No 1 (2019): The Appointment of Fiction Animated Character as Ambassadors of the United Nation
Publisher : University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/e-sos.v6i1.12225

Abstract

AbstractBan y u w ang i m a ll.c o m is a d i g it a l m a r k e ti n g m od el t ha t s p e c ific a lly m a r k e ts M S ME p r odu cts inB an y u w a n g i Re g e n c y B an y u w ang i m a ll. c o m w a s d e v el op ed in t h e f o r m o f w e b s ite m a r k e ti n g an de d u c a ti o n in na t u r e to M S MEs in B an y u w a n g i Re g e n c y T h e p r ese n ce o f B an y u w ang i M a ll.c o m in t h emi d s t o f d i g it a l bu s i n ess c o m p etiti o n p r o vi d es a view o f t h e b u s i n e s s s t r a te g ies t ha t m u s t b e c a rr ied ou tb y M S MEs in B an y uw ang i Re g e n cy in u til iz i n g an d m a ximiz i n g t h ese f a cilitie s T h is pa p er ba s ic a lly a imsto e xp l a in a n d d esc r i b e t h e m a r k e ti n g m od el o f B an y u w ang i M a ll.c o m an d t h e c o m p etitive s t r a te g ies o fM S MEs a ss i s ted b y cre a tive h o me te a ms in B an y u w ang i Re g e n c y T h is r ese a r ch met ho d u s es a qua litativeapp r oa c h da ta c o llecti o n b y o b s erv a ti o n an d i n d e p th i n tervie w s w ith r e s ou r ce p e r s on s do c u me n t a ti o nan d ab s t r a cti o n p r o c e ss es to s t r e ng t h en da ta a t t h e time o f wr i t i ng T h e c on cl u s i o n in t h is pap er is t h efi r s t abou t t h e d i g it a l m a r k e ti n g m od el in t h e f o r m o f w eb m a r k e ti n g an d e du c a ti o n , t h e s e con d is a b ou tM S ME c o m p etitive s t r a te g ies w h ich c on s i s t o f l o w c o s t s t r a te g ies, d iffe r e n ti a ti o n s t r a te g ies, an d f o c u ss t r a te g ies.Ke y w o r d s B an y u w angi M a ll. C o m, Di g it a l M a r k e ti ng C o m p eti n g S t r a te g ies, M S MEs
Pengaruh Variabel-variabel Kualitas Pelayanan terhadap Kepuasan Anggota Unit Pertokoan Koperasi Pegawai Republik Indonesia Universitas Jember Handayani, Siswi Tri; Wahyudi, Edy; Poerwanto, .
e-Sospol Vol 1 No 1: Alokasi Dana Desa dalam Formulasi Kebijakan
Publisher : University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is intended to identify the effects of the variables of service quality on customer satisfaction quality of shopping unit at Koperasi Pegawai Republik Indonesia (Republic of Indonesia Employee Cooperative) of Jember University. Service quality is the main approach to providing satisfaction to the consumers. In line with this, companies need to understand how consumers perceive the quality and the level of quality they expect. Companies should necessarily work maximally to fulfill the customers' quality expectation. This research was to identify service quality to costumer satisfaction. Samples of the research were 97 respondents who were the cooperative members of shopping at shopping unit while the research was being conducted. Variables of th researh were tangibility, reliability, responsiveness, assurance and empathy. The research results showed that the independent variables consisting of responsiveness, reliability, assurance, empathy and tangibility affected the dependent variable namely customer satisfaction. The results of the research indicated that the most highly influential variable of the service quality to member satisfaction was responsivenes and the least influential one was assurance. Keywords: retail businesses, customer satisfaction, cooperative, service quality
Keunggulan Bersaing Usaha Mikro Hasil Olahan Belimbing Usaha Dagang Cemara Sari Berbasis Inovasi Produk di Kota Blitar Arianto, Novia Wahyu; Wahyudi, Edy; Iswono, Sugeng
e-Sospol Vol 1 No 1: Alokasi Dana Desa dalam Formulasi Kebijakan
Publisher : University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted to find out and describe the Competitive Advantages in Small Firms Assorted Starfruits Product of Cemara Sari Trading Business Based on Product Innovation At Blitar City This research was carried out on UD Cemara Sari who innovate with processed star fruit-based product innovation. This research used a qualitative approach to research methodology, and use methods of snowball method in determining the informant. Informants in this study were three people associated with the competitive advantage and innovation-based products. The analysis of the data used is a domain analysis and taxonomy. The results showed indications that competitive strategy of Porter can be done on a micro scale, efforts in this research is the UD Cemara Sari. This can be evidenced by the results of the research done that companies were able to adapt the concept of competitive advantage strategy, focus, low cost and differentiation. The company also has done an innovation based on modulation products, innovation based on size, innovation based on packaging, innovation based on design, innovation based on development of complementary material, and innovation based on reduction costumer efforts. These innovations are based on intuition and impulse from the business owner to be able to create new products as a competitive company value. By innovating their products, firm can increase its advantages and became a leader in the environmental industry of assorted starfruit product at Blitar. Keywords: competitive advantages, product innovation, small firms, starfruits
PENGUATAN KAPABILITAS INOVASI USAHA KECIL LOGAM DI JAWA TIMUR Edy Wahyudi
Eco-Entrepreneur Vol 2, No 2 (2016): DESEMBER
Publisher : Eco-Entrepreneur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ee.v2i2.4363

Abstract

ABSTRAKPenelitian ini bertujuan menemukan model peningkatan kapabilitas inovasi pemasaran dan  model penguatan akses pasar sentra usaha kecil logam di Jawa Timur. Penelitian ini menggunakan metode deskriptif kualitatif. Hasil penelitian menemukan strategi fasilitasi inovasi usaha kecil logam dari push theory (leadership, skill labour, cultural organisation) dan pull theory (peran pemerintah dalam fasilitasi pelatihan,alih teknologi, pilot project, even pameran dan akses pasar). Strategi akselerasi inovasi dilakukan dengan 1) networking yang memperluas akses pasar dan marketing, 2) akuisisi teknologi yang memperkuat kapabilitas teknologi dan penguasaan informasi dan komunikasi, 3) inovasi produk dengan inovasi pemasaran dan diferensiasi produk. Temuan lainnya adalah ditemukannya budaya inovasi terbentuk dari daya saing dilingkungan bisnis yang memaksa usaha kecil melakukan inovasi. Lingkungan bisnis sangat mendukung munculnya inovasi teknologi tepat guna didaerah mereka sendiri, dengan munculnya usaha matras, sehingga menjadi sebuah siklus aktivitas ekonomi bisnis yang kompetitif sekaligus susah ditiru oleh daerah lain.  Temuan yang kedua, di tiga wilayah penelitian, peran pemimpin dalam hal ini adalah pelaku usaha sangat dominan dalam berinovasi. Kapabilitas inovasi lebih berorientasi kepada akses pasar dan by order dan user driven innovation pattern. Kapabilitas produksi dan operasi berorientasi pada teknologi padat karya, membuat modifikasi alat sendiri dan mengandalkan produk murah. ABSTRACTThis study aimed to find an improvement model of marketing innovation capability and strengthening model of market access of small metal business centers in East Java. The research used descriptive qualitative method. The study found facilitation strategy of small metal business innovation from push theory (leadership, skill labor, cultural organization) and pull theory (the government's role in the facilitation of training, technology transfer, pilot projects, exhibition events and market access). Acceleration of innovation strategies were carried out by 1) networking that developed market access and marketing, 2) technology acquisition that strengthened technological capabilities and mastery of information and communication, 3) product innovation through marketing innovation and product differentiation. Other finding was that innovation culture was formed by business competitiveness in business environment that forced small businesses to innovate. The business environment was very supportive for the apperance of appropriate technology innovations in their own area by the presence of mattress businesses, so they became a cycle of competitive business and economic activitieswhich were also difficult to be copied by other regions. The second finding was that in the three research areas, the role of leaders in this respect was very dominant in pushing businesses actors to innovate. Innovationcapabilities were mostly oriented to market access and by-order and user-driven innovation patterns. Production and operation capabilities were oriented to labor intensity, self-modified tool making and relying on cheap products.
Co-Authors . Poerwanto Abd Syakur Adnan, Fahrobby Ameilia Nur Aini Anastasia Murdyastuti Ardiyanto Ardiyanto Ardiyanto Ardiyanto Ardiyanto, Ardiyanto Bagus Sigit Sunarko Deviana Safitri Djoko Poernomo Ery Setiyawan Jullev Atmadji Galih Wicaksono GALIH WICAKSONO Hary Yuswadi Himawan Bayu Patriadi Imannurdin Abdillah Indra Perdana Wibisono Makmun, Sukron Makmun Millatus Sholihah Mohamad Dimyati Mohammad Hoiron Muttaqin, M. Zaenul Nian Riawati, Nian Nina Sa’idah Fitriyah Novia Wahyu Arianto Puji Wahono Rahman, Rena Yunita Rahmawati Darmaningsih Sampir Andrean Sukoco SATRIYAS ILYAS Selfi Budi Helpiastuti Sigit Sustyo Raharjo Sigit Wibisono Siswi Tri Handayani Siti Khotimah Khotimah Slamet Sugianto Sugeng Iswono Sukron Makmun Makmun Sutomo, Sutomo Syarif Ali Al Qadrie Trihartono, Agus Venantya Asmandani Wheny Khristianto Yeni Puspita Zainul Arifin Zarah Puspitaningtyas