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All Journal Jurnal Pendidikan Sains Pattingalloang : Jurnal Pemikiran Pendidikan dan Penelitian Kesejarahan Assets : Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Online Mahasiswa (JOM) Bidang Pertanian Jurnal Minds:Manajemen Ide dan Inspirasi Jurnal Ilmiah Mahasiswa Pendidikan Guru Sekolah Dasar Chimica et Natura Acta Jurnal Keperawatan Abdurrab YUME : Journal of Management JUPE : Jurnal Pendidikan Mandala Jurnal Pembangunan Nagari Jurnal Ilmiah Permas: Jurnal Ilmiah STIKES Kendal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences RETORIKA : Jurnal Kajian Komunikasi dan Penyiaran Islam JKMM Iqtishaduna : Jurnal Ilmiah Mahasiswa Hukum Ekonomi Syariah Journal Peqguruang: Conference Series Riau Law Journal Hasanuddin Journal of Public Health Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis JGK (Jurnal Guru Kita) e_Jurnal Ilmiah Riset Akuntansi RETORIKA : Jurnal Kajian Komunikasi dan Penyiaran Islam Jurnal Medika Veterinaria
Awaluddin Awaluddin
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Journal : YUME : Journal of Management

 1 
Pengaruh Inovasi dan kreativitas terhadap Kepuasan Pelanggan Dean Cafe di Kabupaten luwu Risman Risman; Awaluddin Awaluddin; Nasra Nasra
YUME : Journal of Management Vol 4, No 3 (2021)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v4i3.1314

Abstract

Abstrak Pada kenyataannya, tidak semua Café memperhatikan kepuasan pelanggan. Hal ini dapat terjadi karena rasa minuman atau kopi kurang bervariasi, layanan yang baik, atau keadaan lingkungan yang membuat konsumen kurang nyaman. Hasil tersebut menunjukkan bahwa tidak semua café mampu memberikan kepuasan kepada pelanggan. Penelitian ini bertujuan untuk mengetahui Pengaruh Inovasi dan Kreativitas terhadap Kepuasan pelanggan Dean Cafe di Kabupaten Luwu. Jenis Penelitian yang digunakan dalam penelitian ini adalah metode Kuantitatif, Populasi pada penelitian ini adalah Pelanggan Dean Cafe di kabupaten Luwu. Jumlah Sampel yang diambil sebanyak 30 Responden. Cara pengambilan sampel ini menggunakan teknik Sampling. Dari hasil penelitian ini, menunjukkan bahwa variabel bebas yaitu Inovasi, Kreativitas dan berpengaruh positif terhadap Kepuasan Pelanggan dalam melakukan pembelian pada Dean Cafe di kabupaten Luwu.Kata Kunci: Inovasi, Kreativitas, Kepuasan Pelanggan AbstractIn fact, not all cafes pay attention to customer satisfaction. This can happen because the taste of the drink or coffee is less varied, good service, or environmental conditions that make consumers less comfortable. These results indicate that not all cafes are able to provide satisfaction to customers. This research aims to find out The effect of innovation and creativity on customer satisfaction Dean cafe in luwu. The type of research used in this research is quantitative method, the population in this study were customers of Dean cafe in luwu regency. The number of samples taken as many as 30 respondents. This sampling method uses a sampling technique.From the results of this study, show that the independent variable is creativity, innovation and positive effect on customer satisfaction in making purchases at the Dean cafe in luwu district. Keywords: Innovation, creativity, customer satisfaction
Co-Authors Abd. Rasyid Syamsuri Affifudin Affifudin Ahmad Rifai Ainun Sakinah Aisyah Aisyah Aisyah Rusdin Aminah Gusri Andi Dewi Primayanti Andi Nur Fitriani Abubakar Andi Wahyuni Anita Syarifah Arifa Rizki Halim Asriani Ilyas Atjo Wahyu Belona Dadunru Salurante Budi Suhartono Bukhari Bukhari Candra Wijaya Catur Sintia Dewi Dian Sidik Arsyad Erdiansyah Rahmi Erdiansyah Rahmi Evy Maharani Firnanelty, Firnanelty H Sunardi Hamzah Hamzah Hasbullah H Ika Nurdhani Rilanti Jumriani Ansar Kiki Fitri Auliah Lalu Muhammad M. Hasan Makmur Selomo Mislinawati Mislinawati Monawati Monawati Muhammad Assidiq Muhammad Rachmat Muhammad Rum Rahim Muhammad Yaasiin Raya Nasra Nasra Nurmasyitah Nurmasyitah Nurul Adina Putri Nurul Mawaddah Syafitri Nuzul Asmilia Reni Dayati Riamah Riamah Rini Dewi Andriani Risman Risman Rusli Rusli Said Darnius Salsabila, Unik Hanifah Soleman Rory Sulasning Sulasning Syarli Tiara Raihan Triva Murtina Lubis Uci Umra Yahya Thamrin