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All Journal Monex: Journal of Accounting Research Jurnal Komunikasi Jurnal ASPIKOM EQIEN - JURNAL EKONOMI DAN BISNIS Prologia Koneksi Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Bakti Masyarakat Indonesia Jurnal Entrepreneur dan Manajemen Sains Sekolah Tinggi Ilmu Ekonomi Tri Bhakti
Widayatmoko, Widayatmoko
Sekolah Tinggi Ilmu Ekonomi Tri Bhakti
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Journal : Jurnal ASPIKOM

 1 
Tinjauan Kritis Simbol-simbol Budaya Nias dalam Iklan Produk Minuman Berenergi Studi Kasus Iklan Bermuatan Nilai Lokal Produk Kuku Bima Ener-G Versi “Ayo Wisata ke Sumatera” PT. Sido Muncul) Ariel Sarototonafo; Widayatmoko Widayatmoko; Genep Sukendro
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 1, No 4 (2012): Januari 2012
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (593.241 KB) | DOI: 10.24329/aspikom.v1i4.35

Abstract

Symbols of local culture especially Nias on TVC (Television Commercial) Kuku Bima Ener-G, version of “Let’s Travel to North Sumatra” from PT. Sidomuncul. Authors conducted a case study of the culture that campaigned Sidomuncul advertising through television media. The study was conducted using a critical research paradigm, which aim uncover Nias cultural symbols in the TVC of products Kuku Bima Ener-G PT Sidomuncul. The results suggested that the symbols used for Nias cultural values embodied in these symbols siding with the values espoused by Sidomuncul.
Analisis Komunikasi Pemasaran Terpadu PT. Cubes Consulting dalam Membangun Brand Association Sherly Margaretha; Widayatmoko Widayatmoko; Muhammad Adi Pribadi
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 1, No 5 (2012): Juli 2012
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (326.897 KB) | DOI: 10.24329/aspikom.v1i5.48

Abstract

This study discusses the integrated marketing communications conducted by PT Cubes Consulting to build the brand image of the company. Authors take this subject because the authors assume that the PT Cubes Consutlting as an SAP partner, a company that is still very new, but it could have a considerable client references and come from large companies. Though competition in the business world is not easy, because many SAP partners in Indonesia who have first foray into the world and be seen from the size of the business, obviously bigger.
Co-Authors Agung Surya Dwianto Agustin Wahyu Septiawati Ariel Sarototonafo Ayu Bella Kusuma Dewi Ayu Liza Karunia Syachrizally Budi Utami Candraningrum, Diah Ayu Darka Darka Della Krissianty Devita Lusiana Diana Dewi Edwin Renyut Eileen Martha Tianata Eindye Taufiq Farleni Farleni Felicia Clairine Genep Sukendro Ivan Reinaldo Janne Halim Kevin Kevin Maria Maria Mei Lani Michael Michael Monicca Monicca Muhammad Adi Pribadi Muhammad Adi Pribadi Natalia Natalia Nico Putra Noppy Angreani Reni Agustin Sharleen Oktaviana Sherly Margaretha Stefani Kurniati Setiawan Stefanny Harlie Stevani Stevani Veronika Christina Yashinta Amelia