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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Pengabdian Dharma Laksana Community Development Journal JURNAL WIDYA GANESWARA Jurnal Pendidikan dan Konseling International Journal of Economics, Business and Accounting Research (IJEBAR) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Bubungan Tinggi: Jurnal Pengabdian Masyarakat International Journal of Business, Law, and Education
LAKSONO SUMARTO, LAKSONO
Universitas Tunas Pembangunan Surakarta Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Social Sciences Other

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Journal : JURNAL WIDYA GANESWARA

 1 
ENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN DAN PERILAKU WORD OF MOUTH MAHASISWA PENDIDIKAN OLAH RAGA DAN KESEHATAN DI UNIVERSITAS TUNAS PEMBANGUNAN SURAKARTA LAKSONO SUMARTO
JURNAL WIDYA GANECWARA Vol. 24 No. 1 (2014): JURNAL WIDYA GANESWARA
Publisher : Fakultas Ekonomi dan Bisnis UTP Surakarta

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Abstract

The purpose of this study was (1) to analyze the impact of service quality to the satisfaction of students on Sport and Health Education Department at Tunas Pembangunan University (2) to analyze the impact of service quality to the Behaviour Word of Mouth students on Sports and Health Education Department at Tunas Pembangunan University. (3) to measure satisfaction in mediating the impact of service quality to Word of Mouth Behaviour students of Education Department on Sports and Health Education at Tunas Pembangunan University. (4) to determine the most dominant factors of service quality to Word of Mouth Behaviour students of Education Department on Sports and Health Education at Tunas Pembangunan University. Research conducted at Tunas Pembangunan University Surakarta. The population of this research are the students of education Department Sport and Health Tunas Pembangunan University of fourth semester (2nd year) they are 400 Students. From them we took 80 students to be respondents by proportional random sampling. Methods of data collection uses questionnaires and data analysis techniques uses regression analysis path , t Test , and F test. Regression analysis found that there are significant service quality on satisfaction and Word of Mouth Behaviour Student of Education Department on Sport and Health at Tunas Pembangunan University. Satisfaction mediates the effect of service quality Department on Sport and Health Tunas Pembangunan University. Responsiveness factor is the most dominant influence on Student Word of Mouth. Student satisfaction variables mediate the impact of service quality on WOM behaviour of a student with a coefficient mediation of 0.0312. This means that if the respondent's perception of service quality is enhanced through student satisfaction will increase WOM perilau students, while the influence of the quality of student services to students directly WOM behaviour of 0,702. Assuming other factors constant. It can be concluded that the students' satisfaction positively mediates the effect of service quality on WOM behaviour of students.
PENGARUH NILAI PELANGGAN DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN DALAM MENINGKATKAN RETENSI PELANGGAN PADA BATIK MEREK MERAK MANIS DI SURAKARTA LAKSONO SUMARTO
JURNAL WIDYA GANECWARA Vol. 25 No. 1 (2015): JURNAL WIDYA GANESWARA
Publisher : Fakultas Ekonomi dan Bisnis UTP Surakarta

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Abstract

The expected goals of this study were (1) to analyze and measure the impact of customer value and brand image to customer satisfaction (2) To analyze and measure the impact of customer value and brand image on customer retention. (3) To analyze and measure the influence of customer satisfaction on customer retention (4) To analyze and measure customer satisfaction in mediating the effects of customer value and brand image on customer retention. The study was conducted at the customer's Batik Merak Manis in Surakarta. The population in this study are all consumers who buy batik silk crepe smooth. The number of samples specified by 40 respondents with a sampling technique using purposive sampling with certain criteria. In this study, researchers used a type of quantitative data from primary and secondary sources. The data analysis techniques using path analysis with t-test, F-test, analysis of determination. The results of the data analysis it was found that (1) there is a positive and significant impact of customer value and brand image to customer satisfaction. (2) There is a positive and significant impact of customer value and brand image on customer retention. (3) Customer satisfaction has positive influence on customer retention Batik Merak Manis. (4) Customer satisfaction mediates the effects of customer value on the retention of customers with smaller correlation when compared to the direct effect of customer value on customer retention. However, customer satisfaction in the brand image to mediate its effect on retention is greater than the direct effect of brand image on customer retention. Based on the value of the coefficient of determination that have a positive value of 0.769 indicates that customer retention Sweet Peacock in Surakarta batik can be explained by the variables of customer value, brand image and customer satisfaction variable as a mediating variable only by 76.90% while the remaining 23.10% explained by the study variables.
PENGARUH KWALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PT KAI DI STASIUN PURWOSARI SURAKARTA LAKSONO SUMARTO; SRI SAWITRI RAHAYU
JURNAL WIDYA GANECWARA Vol. 26 No. 2 (2017): JURNAL WIDYA GANESWARA
Publisher : Fakultas Ekonomi dan Bisnis UTP Surakarta

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Abstract

The purpose of this study were (1) to examine and measure the extent to which the partial effect of reliability, responsivness, assurance, empathy, and tangible to Customer Satisfaction  in PT KAI Purwosari station of Surakarta. (2) To understand the interaction effect simultaneously between the reliability, responsiveness, empathy, and tangible to the customer satisfaction in PT KAI Purwosari station of Surakarta. This research was conducted at PT KAI in Purwosari Station of Surakarta. The number of respondents who selected as sample by purposive sampling technique was 100 respondents. The analysis used is multiple linear regression analysis. The research found that (1) There is a partial effect between reliability (reliability), responsiveness (responsivness), assurance (assurance), empathy (empathy) and tangibles (tangible) towards customer satisfaction in PT KAI Purwosari station of Surakarta. (2) There is a simultaneous effect of reliability, responsiveness, assurance, empathy and tangibles to customer satisfaction in PT KAI Purwosari station of Surakarta. Customer satisfaction in PT KAI Purwosari Station can be explained by influenced of variable reliability, responsivness, assurance, empathy, and tangible amounted to 67.30% and the balance of 32.70% reflects the existence of other variables that are not observed in this study
PENGARUH KUALITAS PELAYANAN, HARGA DAN FASILITAS TERHADAP KEPUASAN PASIEN PADA RUMAH SAKIT (RS) MUHAMMADIYAH SELOGIRI, KABUPATEN WONOGIRI Rasyid Sofyan Prayitno; Laksono Sumarto; Darsono
JURNAL WIDYA GANECWARA Vol. 11 No. 1 (2021): JURNAL WIDYA GANECWARA
Publisher : Fakultas Ekonomi dan Bisnis UTP Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jwg.v11i1.1401

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui baik secara parsial maupun simultan pengaruh kualitas layanan, harga dan fasilitas terhadap Kepuasan Pasien Pada Rumah Sakit (Rs) Muhammadiyah Selogiri, Kabupaten Wonogiri. Penelitin ini dilakukan pada Pasien Rumah Sakit (Rs) Muhammadiyah Selogiri, Kabupaten Wonogiri. Dalam penelitian ini yang menjadi populasi adalah pasien rawat jalan dan rawat inap Rumah Sakit Muhammadiyah Selogiri. Jumlah responden yang dipilih sebagai sampel adalah 96 responden, dibulatkan menjadi 100 responden. Alat analisis data yang digunakan adalah regresi linier berganda dengan uji hipoteisis uji F, uji t dan koefisien determinasi. Hasil peneliian ditemukan bahwa baik secara parsial maupun simultan terdapat pengaruh kualitas layanan, harga/tarif dan fasilitas terhadap Kepuasan Pasien Pada Rumah Sakit (Rs) Muhammadiyah Selogiri, Kabupaten Wonogiri. Variasi variabel kepuasan Pasien dapat dijelaskan oleh variasi variabel-variabel kualitas layanan, harga dan fasilitas sebesar 58,10 % sedangkan sisanya 41,90 % dijelaskan oleh variabel lain yang tidak dimasukkan dalam penelitian ini. Kata kunci: kualitas layanan, harga/tarif dan fasilitas, Kepuasan Pasien, Regresi linier berganda
ANALISIS SISTEM ANTRIAN TIKETING SEBAGAI PENENTU TINGKAT OPTIMALISASI PELAYANAN PADA PERUSAHAAN UMUM DAERAH TAMAN SATWA TARU JURUG (TSTJ) SURAKARTA Candra Adi Saputra S; Laksono Sumarto; Agus Purwanto
JURNAL WIDYA GANECWARA Vol. 11 No. 1 (2021): JURNAL WIDYA GANECWARA
Publisher : Fakultas Ekonomi dan Bisnis UTP Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jwg.v11i1.1406

Abstract

Tujuan dari penelitian ini adalah: (1)Untuk mengetahui tingkat optimalisasi kedatangan pengunjung/ pelanggan dengan jumlah fasilitas yang ada. (2) Untuk mengetahui waktu pelayanan dengan jumlah kedatangan pengunjung/ pelanggan Penelitian ini dilakukan pada Perusahaan Umum Derah Taman Satwa Taru Jurug (TSTJ) yang terletak di Kelurahan Jebres, Kecamatan Jebres, Kota Surakarta. Dapat disimpulkan bahwa waktu tunggu yang terjadi masih dirasakan terlalu lama oleh para pengunjung. Waktu tunggu tersebut masih dapat diminimumkan dengan bantuan alat analisis yang tepat karena tingkat pelayanan yang diberikan oleh pihak perusahaan pada saat sekarang ini belum optimal, sehingga untuk mencapai tingkat pelayanan yang optimal ini salah satu alternatifnya adalah dengan menambah fasilitas pelayanan yang ada sebanyak 2 buah. Pada tingkat fasilitas sebanyak 4 buah ini tingkat pelayanan dalam keadaan yang optimal, karena terdapat penurunan waktu tunggu, penghematan biaya fasilitas, serta pihak TSTJ mempunyai prospek yang baik di masa yang akan datang karena dapat lebih banyak melayani para pelanggan dalam suatu periode operasi. Kata kunci: Tingkat optimalisasi kedatangan pengunjung
Co-Authors Abdullah Zailani Abdullah Zailani Abdullah, Syahriar Adrian Rahmadi Agus Purwanto Candra Adi Saputra S Darsono Darsono Darsono Darsono Darsono Eva Putri Purnamasari Evi Putri Permatasari Kasidin Kasidin Kurniawati Darmaningrum Mrih Rahayu Mrihrahayu Rumaningsih(UTP Surakarta) Natalia Adolfia Lotu Rasyid Sofyan Prayitno RINI ADIYANI Rissa Marina Widodo Rissa Marina Widodo SRI SAWITRI RAHAYU Sri Wijiastuti Sri Wijiastuti Sri Wijiastuti Suharyoko Suharyoko Suyamto Suyamto Syahri Alhusin Tiara Kusumarla Ningrum TRIO HANDOKO Zandra Dwanita Widodo