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All Journal Sodality: Jurnal Sosiologi Pedesaan Jurnal Ilmu Komunikasi ETTISAL Journal of Communication JRK (Jurnal Riset Komunikasi) Resona : Jurnal Ilmiah Pengabdian Masyarakat AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat MetaCommunication; Journal Of Communication Studies JURNAL NOKEN : Ilmu-Ilmu Sosial JMM (Jurnal Masyarakat Mandiri) JURNAL PENDIDIKAN TAMBUSAI Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal Riset Komunikasi Jurnal Mantik Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis JURNAL PUSTAKA KOMUNIKASI Communication INFOKUM Jurnal Abdidas Jurnal Info Sains : Informatika dan Sains Communio: Jurnal Pengabdian kepada Masyarakat Jurnal Multidisiplin Sahombu Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Aminah Swarnawati
Universitas Muhammadiyah Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Jurnal Info Sains : Informatika dan Sains

 1 
ANALYSIS OF THE INFLUENCE OF MARKETING PUBLIC RELATIONS AND COMPANY IMAGE ON VISIT DECISIONS TO MEKASARARI FRUIT GARDEN Renaldo Aswansyah Putera; Aminah Swarnawati
Jurnal Info Sains : Informatika dan Sains Vol. 12 No. 02 (2022): Informatics and Science, September 2022
Publisher : SEAN Institute

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Abstract

Marketing public relations is a major factor in the tourism industry in Indonesia for tourist attractions experiencing issues and crises to try to bounce back from adversity. This quantitative study aims to obtain information on marketing public relations and corporate image at Mekarsari Fruit Park and to determine its influence on the decision to visit the community after the Covid-19 pandemic. This study involved 1,376,734 people selected by random sampling as many as 94 respondents from a questionnaire that had been distributed using a survey, where the data obtained was analyzed using the SPSS statistical application. The results of this study are that marketing public relations and corporate image influence the decision to visit the community at Mekarsari Fruit Park. Following up on the findings of this research, marketing public relations needs to be carried out in the tourism industry where entrepreneurs and the government collaborate to develop sustainable programs in the hope that the tourism creative economy will grow again
Co-Authors Adhara Putri Prasanty Agil Ghifari Radya Aziz Agung Priyo Sembodo Agus Hermanto Ahmad Thufail Amiruddin Saleh Arif Satria Asep Rahman Umbara Basita Ginting Bustanul Mubarok Cahyo Wibowo Dahlia Nauly Dzulfikar Mahmud Eka Indri Widarti Endriatmo Soetarto Eti Sri Nurhayati Eti Sri Nurhayati Eti Sri Rahayu Fachri Septian Fadh Fawaz Harmonis Helfi Gustia Hendra Hidayat Inasa Ori Sativa Indriyani Idris Intan Ikhtiarti Wilti Intan Ikhtiarti Wilti Irfan Naufal El Hassan Istisari Bulan Lageni Jamiati KN Lisa Anggraini M Ridha Nadzira Mauldiansyah Nani Nurani Muksin Novita Srildayanti Oktaviana Purnamasari Oktaviana Purnamasari Rahma Ismianti Rahman Djalun Renaldo Aswansyah Putera Renaldo Aswansyah Putera Ridwan Noor Riandi Robby Milana Rosdiana Rosdiana Salma Laila Qodriyah Samidi Samidi Sami’an Sami’an Sa’diyah El Adawiyah Siska Yuningsih Tengku Faisal Topan Perkasa Hamudya Trisno Muldani Velda Ardia Zahra Khoerunnisa