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All Journal Jurnal Manajemen Teknologi JURNAL RELASI STIE MANDALA JEMBER JURNAL PENDIDIKAN TAMBUSAI Journal on Education Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Jurnal Pendidikan dan Konseling Ideas: Jurnal Pendidikan, Sosial dan Budaya Ekombis: Jurnal Fakultas Ekonomi Jurnal Ilmiah Edunomika (JIE) EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) TIN: TERAPAN INFORMATIKA NUSANTARA Jurnal Ilmiah Vastuwidya Jurnal Ilmiah Satyagraha JPM: JURNAL PENGABDIAN MASYARAKAT Sustainable Environmental and Optimizing Industry Journal ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Jurnal Simki Pedagogia Jurnal Simki Economic Journal of Social Responsibility Projects by Higher Education Forum JURNAL BARUNA HORIZON Jurnal Riset Manajemen dan Akuntansi (JURIMA) Journal of Social Science Studies (JOS3) Journal of Trends Economics and Accounting Research CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Open Access DRIVERset Optimal: Jurnal Ekonomi dan Manajemen Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Penelitian Rumpun Ilmu Teknik JBK Realible Accounting Journal Relasi : Jurnal Ekonomi
Mardikaningsih, Rahayu
Universitas Sunan Giri Surabaya
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Journal : Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi

 1 
UPAYA MEMPERKUAT CITRA RAMAYANA DEPARTEMENT STORE MELALUI PROMOSI PENJUALAN DAN PERIKLANAN Didit Darmawan; Rahayu Mardikaningsih; Samsul Arifin; Mila Hariani
AKUNTABILITAS: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Vol 11 No 1 (2019): Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (300.508 KB) | DOI: 10.35457/akuntabilitas.v12i1.761

Abstract

A good corporate image can be formed through marketing communication that is right on target. Marketing communication consists of several elements such as advertising and sales promotions. With attractive sales promotions that are different from competitors and creative and unique advertisements using different themes to attract people's interest and to try what the company offers. This study aims to analyze and discuss the effect of salespromotions andadvertisements on the corporate image of the Ramayana Department Store. The sampling technique uses probability sampling method with a sample random sampling technique. The number of samples involved in this study were 100 respondents. Analysis analysis of collected data is processed through multiple linear regression analysis with SPSS 24.0 software. The results state that salespromotions and advertisements have a significant positive effect on corporate image.
Sebuah Penelitian Empiris tentang Hubungan Masa Kerja, Kualitas Sumber Daya Manusia dan Komitmen Organisasi Rahayu Mardikaningsih
AKUNTABILITAS: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Vol 12 No 1 (2020): Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (508.21 KB) | DOI: 10.35457/akuntabilitas.v13i1.1050

Abstract

The relationship between employees and organizations has long been a topic of further research. Working period is a form of the relationship between the two. The results of these relationships can be in the form of organizational commitment and human resource quality. The proposition assumes that the practice and development of human resources is oriented towards the balance of the two parties. To prove the proposition an empirical study was conducted involving three relevant variables, namely tenure, human resource quality and organizational commitment. This study aims to (1) find out the relationship between tenure and human resource quality; (2) to find out the relationship between tenure and organizational commitment; and (3) to determine the relationship between human resource quality and organizational commitment. The analysis tool uses correlation analysis through the SPSS program. The total population of 567 employees with executive positions. The study was conducted at BUMN in West Java. Researchers set a sample size of 60 people with random techniques. Conclusions from the results of this study, namely (1) employee tenure has a fairly strong relationship with human resource quality; (2) employee tenure has a strong enough relationship with organizational commitment; and (3) human resource quality has a strong enough relationship with organizational commitment.
Co-Authors Abdul Rahman Allyana Infante Arif Rachman Putra Baskoro, Bimmo Dwi Budi Handayani Cici Cici Cilda Thesisa Ilmawan Didit Darmawan Didit Darmawan Dita Nurmalasari Eli Masnawati Eli Masnawati Ella Anastasya Sinambela Ella Anastasya Sinambela Ella Anastasya Sinambela Elok Imroatul Azizah Ernawati Ernawati Fayola Issalillah Fayola Issalillah Fira Nurafini Jahroni Jahroni Jahroni, Jahroni Louise Elizabeth Radjawane Mila Hariani Mirza Elmy Safira Misbachul Munir Mohammad Djaelani Muhammad Mas Davit Herman Rudiansyah Muhammad Mas Davit Herman Rudiansyah Muhammad Nur Alfan Muhammmad Yusron El-Yunusi Natasya Nafa Putri Putra, Arif Rachman Putri Nur Laila Sari Rafadi Khan Khayru Retnowati, Eli Samsul Arifin Samsul Arifin Samsul Arifin Samsul Arifin Samsul Arifin Seno Anjanarko, Tri Sinambela, Ella Anastasya Siti Kholidatur Rodiyah Siti Nur Halizah Sudja’i Sudja’i Surjo Hadi Tri Seno Anjanarko Utami Puji Lestari