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All Journal Jurnal Manajemen Teknologi JURNAL RELASI STIE MANDALA JEMBER JURNAL PENDIDIKAN TAMBUSAI Journal on Education Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Jurnal Pendidikan dan Konseling Ideas: Jurnal Pendidikan, Sosial dan Budaya Ekombis: Jurnal Fakultas Ekonomi Jurnal Ilmiah Edunomika (JIE) EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) TIN: TERAPAN INFORMATIKA NUSANTARA Jurnal Ilmiah Vastuwidya Jurnal Ilmiah Satyagraha JPM: JURNAL PENGABDIAN MASYARAKAT Sustainable Environmental and Optimizing Industry Journal ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Jurnal Simki Pedagogia Jurnal Simki Economic Journal of Social Responsibility Projects by Higher Education Forum JURNAL BARUNA HORIZON Jurnal Riset Manajemen dan Akuntansi (JURIMA) Journal of Social Science Studies (JOS3) Journal of Trends Economics and Accounting Research CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Open Access DRIVERset Optimal: Jurnal Ekonomi dan Manajemen Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Penelitian Rumpun Ilmu Teknik JBK Realible Accounting Journal Relasi : Jurnal Ekonomi
Mardikaningsih, Rahayu
Universitas Sunan Giri Surabaya
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Journal : Journal of Trends Economics and Accounting Research

 1 
Studi tentang Variabel Kepemimpinan, Komitmen Organisasi dan Intensi Turnover Rahayu Mardikaningsih; Misbachul Munir
Journal of Trends Economics and Accounting Research Vol 2 No 1 (2021): September 2021
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

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Abstract

Human resources are needed to support the continuity of the company, especially to achieve the goals and vision of the company. Leadership and commitment are needed by the company in order to lead to the vision that already exists and is developed. This study examines the effect of leadership and commitment on turnover intentions of employees in Surabaya. With the number of samples used is 70 respondents, the test to be carried out is using the validity test, reliability test, normality test and the analysis tool used is multiple linear regression analysis. The results obtained are that leadership affects turnover intentions. The better the leadership, the lower the turnover intention. Likewise, commitment has an effect on turnover intention. An employee must have a commitment to get good performance which will reduce turnover intention.
Pengaruh Gaya Hidup, Lokasi, dan Kelompok Acuan Terhadap Minat Kunjung Kembali Tujungan Plaza Surabaya Rahayu Mardikaningsih; Didit Darmawan
Journal of Trends Economics and Accounting Research Vol 2 No 2 (2021): December 2021
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

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Abstract

Every big city has a shopping center as one of the economic activities carried out. In the city of Surabaya, there are various shopping centers that have various target visitors. Tunjungan Plaza Surabaya is the second largest shopping center in Indonesia which has many competitors in the city of Surabaya. For that it is important to always increase visitors every time. For this reason, it is necessary to know the factors that can influence the interest in revisiting, such as lifestyle, location, and reference groups. This study aims to determine the role of lifestyle, location, and reference group on interest in returning. The population of this study is Surabaya residents who visited Tunjungan Plaza Surabaya more than twice in the past 3 years. The sample used is 100 respondents. This study uses multiple linear regression. The results of the study show that lifestyle plays a significant role in the interest in returning to Tunjungan Plaza Surabaya. Furthermore, location also has a significant and positive impact on the revisiting to Tunjungan Plaza Surabaya. The reference group also has a significant impact on the revisiting to Tunjungan Plaza Surabaya
Pengaruh Citra Diri, Kepribadian Merek, dan Kelompok Acuan terhadap Kualitas Hubungan Merek Ella Anastasya Sinambela; Cici Cici; Didit Darmawan; Rahayu Mardikaningsih; Abdul Rahman
Journal of Trends Economics and Accounting Research Vol 2 No 3 (2022): March 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

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Abstract

Saat ini konsumen tidak hanya ditawarkan produk yang beragam namun juga merek yang beragam. Konsumen dihadapkan pada pilihan dari berbagai jenis merek yang memiliki kelebihan tersendiri. Manajemen pemasaran mengharapkan adanya hubungan berkelanjutan antara konsumen dan merek. Peningkatan kualitas hubungan merek itu perlu ditingkatkan dan dikembangkan terus. Tujuan penelitian untuk mengetahui pembentukan kualitas hubungan merek melalui citra diri, kepribadian merek, dan kelompok acuan. Penelitian kuantitatif ini dengan populasi adalah konsumen Milo yang ada di Kota Johor Bahru Malaysia. Peneliti menggunakan 100 responden sebagai sampel penelitian dan dianalisis menggunakan teknik regresi. Hasil penelitian menunjukkan adanya peran nyata citra diri terhadap pembentukan kualitas hubungan merek. Selanjutnya kepribadian merek memiliki peran nyata pada kualitas hubungan merek. Kualitas hubungan merek juga dipengaruhi signifikan oleh kelompok acuan. Ketiga variabel secara simultan berperan nyata membentu kualitas hubungan merek.
Pengaruh Kepribadian Merek, Pengalaman Merek, dan Cinta Merek The Body Shop terhadap Loyalitas Merek Cici Cici; Rahayu Mardikaningsih
Journal of Trends Economics and Accounting Research Vol 2 No 4 (2022): June 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (403.39 KB) | DOI: 10.47065/jtear.v2i4.267

Abstract

There are various kinds of companies engaged in the field of care and beauty, considering the increasing demand for women's care. Competing with various product advantages, various types of products, and quality does not make The Body Shop lose consumers. Established since 1976 until now, The Body Shop has had its own place in the minds of consumers, by creating beauty and care products made from herbal, environmentally friendly, safe for skin and body. The purpose of this study is to test whether brand personality, brand experience, and brand love affect brand loyalty to The Body Shop consumers. This study was tested using multiple linear regression analysis techniques, with a sample of 100 consumers of The Body Shop. This study proves that brand loyalty has a significant effect on brand personality, brand experience, and brand love. Brand experience is proven to have an effect on brand loyalty. In addition, brand loyalty is also significantly influenced by brand love
Co-Authors Abdul Rahman Allyana Infante Arif Rachman Putra Baskoro, Bimmo Dwi Budi Handayani Cici Cici Cilda Thesisa Ilmawan Didit Darmawan Didit Darmawan Dita Nurmalasari Eli Masnawati Eli Masnawati Ella Anastasya Sinambela Ella Anastasya Sinambela Ella Anastasya Sinambela Elok Imroatul Azizah Ernawati Ernawati Fayola Issalillah Fayola Issalillah Fira Nurafini Jahroni Jahroni Jahroni, Jahroni Louise Elizabeth Radjawane Mila Hariani Mirza Elmy Safira Misbachul Munir Mohammad Djaelani Muhammad Mas Davit Herman Rudiansyah Muhammad Mas Davit Herman Rudiansyah Muhammad Nur Alfan Muhammmad Yusron El-Yunusi Natasya Nafa Putri Putra, Arif Rachman Putri Nur Laila Sari Rafadi Khan Khayru Retnowati, Eli Samsul Arifin Samsul Arifin Samsul Arifin Samsul Arifin Samsul Arifin Seno Anjanarko, Tri Sinambela, Ella Anastasya Siti Kholidatur Rodiyah Siti Nur Halizah Sudja’i Sudja’i Surjo Hadi Tri Seno Anjanarko Utami Puji Lestari