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Journal : JURNAL RELASI STIE MANDALA JEMBER

The Effects Of Endorser Credibility, Attitude Toward To ADS, And Brand Attitude On Purchase Intention Didit Darmawan; Rahayu Mardikaningsih; Mila Hariani
RELASI : JURNAL EKONOMI Vol 15 No 2 (2019)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v15i2.311

Abstract

Development of motorcycle industry in Indonesian was represent by four producer’ from Japan, such Honda, Suzuki, Yamaha, and Kawasaki. Each brand was known by society, but how would people perceived it. How celebrity endorsements affect consumer purchase decisions is studied extensively by marketing and social psychology researchers. This research will measure endorser credibility of one of motorcycle brand. This research also conducts to discuss the impact of endorser credibility on attitude toward to ad and also the impact of attitude toward to ad and brand attitude on consumers’ purchase intention. Researcher used path analysis with the AMOS program to calculate the effect of each variable to consumers’ purchase intention. It’s suggested that brand attitude would greater impact on consumers’ purchase intention compare to rather than attitude toward to ad. A model will be developed to describe these relationships.
STUDI EMPIRIS TENTANG PENGAWASAN KERJA, PENGALAMAN KERJA, DAN KEMAMPUAN KERJA SERTA PENGARUHNYA TERHADAP MOTIVASI BERPRESTASI KARYAWAN Rahayu Mardikaningsih; Samsul Arifin
RELASI : JURNAL EKONOMI Vol 18 No 1 (2022)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v18i1.526

Abstract

Human assets as one of the elements of manufacturing are the riding pressure of each organisation. They have a main function in understanding the organisation's goals. Companies ought to constantly inspire them to offer the excellent paintings effects in order that organisation sports aren't hampered consistent with their workload and responsibilities. Good paintings effects are primarily based totally at the lifestyles of a cause for fulfillment and there are numerous variables that have effect on this. This studies targets to research and decide the impact of labor supervision, paintings revel in, and paintings cappotential on fulfillment motivation. This quantitative studies takes the populace targeted on personnel who paintings withinside the manufacturing phase of a multinational organisation in Sidoarjo. Respondents on this observe have been a hundred and twenty respondents. The analytical device used, particularly SPSS model 25 program. The sampling method on this observe the usage of purposive sampling method. The analytical device used is more than one linear regression analysis. The effects confirmed that each one hypotheses have been demonstrated correct. Work supervision has a massive effective impact on fulfillment motivation. Work revel in and paintings cappotential even have a massive have effect on fulfillment motivation. The 3 of them offer a massive impact concurrently on fulfillment motivation. Keywords: job supervision, work experience, work ability, achievement motivation.
Determinan Adaptasi Karir, Pedoman Mencegah Turn Over Bagi Pekerja dari Pendidikan Sarjana Samsul Arifin; Rahayu Mardikaningsih; Ella Anastasya Sinambela
RELASI : JURNAL EKONOMI Vol 18 No 2 (2022)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v18i2.590

Abstract

The economic crisis due to the Covid-19 pandemic has influenced companies to make difficult decisions for their survival. This study discusses career adaptability among new graduates. Career adaptation is important for recent graduates to maintain their interest in the workplace. Graduates must understand the job and job description in order for them to carry out the task. Sometimes this may be a difficult process for them to digest and can make themselves feel demotivated, as they struggle to understand the job, and if dissatisfaction occurs it can result in an intention to leave the job. This study used 77 respondents and analysis using SPSS, correlation and regression were used to determine the most influential factors on career adaptation, from job satisfaction, work environment, and training and development. The results obtained are known that the factors that influence the career adaptation of fresh graduates are influenced by the independent variables of job satisfaction, training and development and the work environment. Keywords: career adaptation, turnover, education.