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PENGARUH KEMAMPUAN INTELEKTUAL DAN PENGEMBANGAN KARIR TERHADAP KINERJA KARYAWAN YANG DIMODERASI OLEH ORGANIZATIONAL JUSTICE DAN SELF EFFICACY Lukiyana Lukiyana; Arsinta Arsinta
Business Management Journal Vol 15, No 2 (2019): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (448.592 KB) | DOI: 10.30813/bmj.v15i2.1803

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This study aims to examine the effect of intellectual ability and career development on employee performance which is moderated by organizational justice and self efficacy at PT. Pelayaran Tempuran Emas, Tbk. Jakarta. The number of respondents studied by taking samples of 95 employees.Sampling method in this research using probability sampling method . In this research using PLS method ( Partial Least Square ) 3.0. The result of the data feasibility study proves that the result of the questionnaire is valid and reliable. This study led to the conclusion that intellectual ability significant positive effect on employee performance, career development significantly influence employee performance, organizational justice affects the performance of employees, self-efficacy affects employee performance, organizational justice is not able to moderate the relationship of intellectual ability to employee performance , organizational justice able to moderate career development relationship to employee performance, self efficacy not able to moderate the relationship of intellectual ability to employee performance , self efficacy is not able to moderate career development relationships to employee performance.Keywords: Employee Performance, Intellectual Ability, Career Development, Organizational Justice , Self Efficacy
Pengaruh Pelayanan Tenaga Administrasi Dan Kualitas Kerja Tenaga Medis Terhadap Kepuasan Pasien BPJS yang Dimoderasi oleh Kepercayaan Pasien Lukiyana Lukiyana; Arsinta Arsinta
Business Management Journal Vol 14, No 1 (2018): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (843.478 KB) | DOI: 10.30813/bmj.v14i1.1116

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This study aims to analyze the effect of service quality on patient satisfaction BPJS users, analyze the service of administrative personnel to satisfaction, analyze the influence of the quality of medical workfor the user satisfaction BPJS.Kualitas service is a form of service provided by the service provider, in this case the hospital, with the quality of this service will impact on patient satisfaction. Research location at MH.Thamrin Hospital by taking samples of 100 patients using BPJS questionnaire. In this research using sampling technique using probabily sampling and data analysis method used in this research is PLS (Partial Least Square) 3.0. The result of this research is that the service of administration personnel is significant to the satisfaction of BPJS patient, the quality of the work of medical personnel is significant to the satisfaction of BPJS patient, the patient's trust is significant to the satisfaction of BPJS patient.Keywords: Customer Satisfaction, Trust, Work Quality
Pengaruh Collective Bargaining Agreement dan Perceived Organizational Support terhadap Kinerja Karyawan yang dimoderasi Komitmen Organisasi di PT Internusa Caterindo selama Masa Pandemi Covid-19 Lukiyana Lukiyana; Muhammad Yusuf
Business Management Journal Vol 18, No 1 (2022): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v18i1.2961

Abstract

This study aims to determine the effect of Collective Bargaining Agreement (CBA) and Perceived Organizational Support (POS) on Employee Performance during the Covid-19 pandemic moderated by Organizational Commitment at PT Internusa Caterindo. The population in this study were employees of PT Internusa Caterindo in the Delta Silicon area of Cikarang. The research sample was 100 employees of PT Internusa Caterindo. The type of data created is primary data using a questionnaire that is filled in directly by one hundred respondents and then processes the data using Partial Least Square (PLS). Statistical results from research data show that the collective bargaining agreement has a positive and insignificant effect, perceived organizational support can have a positive and significant effect, organizational commitment has a positive and significant effect, the moderating effect of organizational commitment has not been able to strengthen the influence of the collective bargaining agreement and perceived organizational support on employee performance.
PENGARUH PERCEIVED ORGANIZATIONAL SUPPORT DAN JOB SATISFACTION TERHADAP TURNOVER INTENTION MELALUI KOMITMEN ORGANISASI SEBAGAI PEMODERASI Sihar Tambun; Netty Laura S; Lukiyana Lukiyana; Virly Prakashita
MEDIA MANAJEMEN JASA Vol 7, No 2 (2019): MEDIA MANAJEMEN JASA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 jAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/mmj.v7i2.2500

Abstract

ABSTRAK Tujuan penelitian ini adalah untuk menganalisis peran perceived organizational support dan job satisfaction terhadap turnover intention karyawan yang dimoderasi oleh komitmen organisasi. Penelitian ini menggunakan jenis penelitian kuantitatif dengan teknik pengambilan data primer melalui penyebaran kuesioner. Populasi dalam penelitian ini di PT. Lazada E-Logistics. Pengambilan sampel penelitian ini teknik sampling Random Sampling. Jumlah data sebesar 111 responden yang diambil melalui kuisioner dengan menggunakan metode analisis data Partial Least Square (PLS). Berdasarkan uji statistik, hasil penelitian menunjukkan bahwa perceived organizational support berpengaruh secara tidak signifikan positif terhadap turnover intention, sedangkan job satisfaction berpengaruh signifikan negative terhadap turnover intention. Moderasi komitmen organisasi berpengaruh tidak signifikan positif pada perceived organizational support terhadap turnover intention. Moderasi komitmen organisasi berpengaruh tidak signifikan negatif dan dapat memperlemah job satisfaction terhadap turnover intention.Kata Kunci: Persepsi Dukungan Organisasi, Kepuasan Kerja, Intensi Perputaran, Komitmen Organisasi ABSTRACT The purpose of this research is to analyze the role of perceived organizational support and job satisfaction to turnover intention employee who moderated by commitment organization. The kind of research quantitative was used in the study technique of the receipt of the primary data through the distribution of the questionnaire. Population in this experiment in PT. Lazada E-Logistics. The sample collection this research sampling technique random sampling. The amount of data as much as 111 respondents is drawn in through the method of analysis of the questionnaire was by using the method of analysis data Partial Least Square (PLS). Based on the statistics, the research results show that perceived organizational support had a positive effect insignificant on the turnover intention, while job satisfaction significant negative impact on turnover intention. Moderation commitment organization insignificant of perceived organizational support on turnover intention. Moderation commitment organization influential insignificant and has only been weakened the influence on job satisfaction to turnover intention.Keywords: Perceived Organizational Support, Job Satisfaction, Turnover Intention,  Commitment Organization
PENGARUH KETERLIBATAN KERJA DAN DUKUNGAN ORGANISASI YANG DIRASAKAN TERHADAP KINERJA KARYAWAN YANG DIINTERVENING OLEH KEPUASAN KERJA PADA DIVISI SDM DAN KEUANGAN PT. PELABUHAN TANJUNG PRIOK, JAKARTA Qhoirunnisa Sajdah; Lukiyana Lukiyana
MEDIA MANAJEMEN JASA Vol 6, No 2 (2018): MEDIA MANAJEMEN JASA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 jAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (606.074 KB) | DOI: 10.52447/mmj.v6i2.1405

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ABSTRAKPenelitian ini bertujuan untuk mengetahui untuk mengetahui pengaruh keterlibatan kerja terhadap kinerja karyawan melalui kepuasan kerja dan untuk mengetahui pengaruh dukungan organisasi yang dirasakan karyawan terhadap kinerja karyawan melalui kepuasan kerja pada Divisi SDM dan Keuangan                    PT. Pelabuhan Tanjung Priok, JakartaPenelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan datanya menggunakan metode kuesioner. Populasi yang digunakan dalam penelitian ini  adalah seluruh karyawan pada Divisi SDM dan Keuangan   PT. Pelabuhan Tanjung Priok, Jakarta yang berjumlah 43 orang pegawai, sedangkan metode pengambilan sampel menggunakan teknik non probability sampling. Yang menjadi variabel bebas dalam penelitian ini adalah keterlibatan kerja dan dukungan organisasi, variabel intervening dalam penelitian ini kepuasan kerja. Sedangkan variabel terikatnya adalah kinerja karyawan. Teknik analisis data yang digunakan dalam penelitian ini menggunakan model SEM dengan pendekatan partial least square (PLS) 3.0.Dari hasil penelitian keterlibatan kerja berpengaruh signifikan terhadap kinerja karyawan. Hal ini membuktikan bahwa hipotesis pertama (H1) diterima. Keterlibatan kerja berpengaruh signifikan terhadap kepuasan kerja. Hal ini membuktikan bahwa hipotesis kedua (H2) diterima. Dukungan organisasi berpengaruh signifikan terhadap kinerja karyawan. Hal ini membuktikan bahwa hipotesis ketiga (H3) diterima. Dukungan organisasi berpengaruh signifikan terhadap kepuasan kerja. Hal ini membuktikan bahwa hipotesis keempat (H4) diterima. Kepuasan kerja berpengaruh signifikan terhadap kinerja karyawan. Hal ini membuktikan bahwa hipotesis kelima (H5) diterima. Keterlibatan kerja berpengaruh signifikan terhadap kinerja karyawan melalui kepuasan kerja. Hal ini membuktikan bahwa hipotesis keenam (H6) diterima. Dukungan organisasi berpengaruh terhadap kinerja karyawan melalui kepuasan kerja. Hal ini membuktikan bahwa hipotesis ketujuh (H7) diterima.Kata Kunci  :   kinerja karyawan, keterlibatan kerja, dukungan organisasi, dan kepuasan kerja.ABSTRACTThis study aims to determine to determine the effect of work involvement on employee performance through job satisfaction and to determine the effect of organizational support perceived employee to the performance of employees through job satisfaction in the Division of Human Resources and Finance          PT. Port of Tanjung Priok, JakartaThis research uses quantitative approach with data collection technique using questionnaire method. The population used in this research is all employees in the Division of Human Resources and Finance PT. Port of Tanjung Priok, Jakarta, amounting to 43 employees, while the sampling method using non-probability sampling technique. The free variable in this research is job involvement and organizational support, intervening variable in this research job satisfaction. While the dependent variable is employee performance. Data analysis technique used in this research using SEM model with partial least square approach (PLS) 3.0.From result of research of work involvement have an effect on signifikan to employee performance. This proves that the first hypothesis (H1) is accepted. Job involvement has a significant effect on job satisfaction. This proves that the second hypothesis (H2) is accepted. Organizational support has a significant effect on employee performance. This proves that the third hypothesis (H3) is accepted. Organizational support has a significant effect on job satisfaction. This proves that the fourth hypothesis (H4) is accepted. Job satisfaction has a significant effect on employee performance. This proves that the fifth hypothesis (H5) is accepted. Job involvement has a significant effect on employee performance through job satisfaction. This proves that the sixth hypothesis (H6) is accepted. Organizational support affects employee performance through job satisfaction. This proves that the seventh hypothesis (H7) is accepted.Keywords: employee performance, job involvement, organizational support, and job satisfactio
PENGARUH EXPERIENTAL MARKETING DAN SERVICE PERFORMANCE TERHADAP REPURCHASE INTENTION DENGAN KEPUASAN PASIEN SEBAGAI VARIABEL INTERVENING PADA RUMAH SAKIT PUSAT INFEKSI (RSPI) SULIANTI SAROSO DI JAKARTA UTARA Virgo M.P Sianturi; Lukiyana Lukiyana
MEDIA MANAJEMEN JASA Vol 8, No 2 (2020): MEDIA MANAJEMEN JASA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 jAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/mmj.v8i2.4398

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ABSTRAK            Penelitian ini bertujuan untuk mengetahui tentang pengaruh experiental marketing dan service performance terhadap repurchase intention dengan kepuasan pasien sebagai variabel intervening pada RSPI Sulianti Saroso di Jakarta Utara. Metode pengambilan sampel dengan Purposive Sampling sebanyak 399 orang . Hasil penelitian ini yakni experiental marketing mempunyai pengaruh positif dan signifikan terhadap repurchase intention, service performance tidak berpengaruh terhadap repurchase intention, kepuasan mempunyai pengaruh terhadap repurchase intention, experiental marketing tidak berpengaruh terhadap kepuasan, service performance mempunyai pengaruh terhadap kepuasan, experiental marketing tidak memiliki pengaruh terhadap repurchase intention dengan kepuasan sebagai variabel intervening, service performance tidak memiliki pengaruh terhadap repurchase intention dengan kepuasan sebagai variabel intervening .Kata Kunci: Repurchase Intention, Experiental Marketing, Service performance, Kepuasan ABSTRACT            The aim of this study on imfluence of experiental marketing and service performance on repurchase intention and satisfaction as an intervening variable on patient on RSPI Sulianti Saroso Hospital in North Jakarta. The sampling method by using purposive sampling with sampling of 399 people . The result of this study are experiental marketing have an effect positively and singnificantly related to repurchase intention, service performance doesn’t have effect to repurchase intention, satisfaction has an effect to repurchase intention, experiental marketing doesn’t have effect to satisfaction, service performance has effect to satisfaction, experiental marketing doesn’t effect to repurchase intention with satisfaction on intervening variable, service performance doesn’t effect to repurchase intention with satisfaction on intervening variable.Keyword: Repurchase Intention, Experiental Marketing, Service Performance, Satisfaction
PENGARUH KOMPENSASI DAN FASILITAS KERJA TERHADAP KINERJA GURU DENGAN DISIPLIN KERJA SEBAGAI VARIABEL INTERVENING PADA TK MISI BAGI BANGSA SEJAKARTA Lukiyana Lukiyana; Detri Sonata Tualaka
MEDIA MANAJEMEN JASA Vol 3, No 2 (2016): MEDIA MANAJEMEN JASA (MMJ)
Publisher : UNIVERSITAS 17 AGUSTUS 1945 jAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (489.593 KB) | DOI: 10.52447/mmj.v3i2.701

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ABSTRAK Penelitian ini tentang “Pengaruh Kompensasi Dan Fasilitas Kerja Terhadap Kinerja Guru Dengan Disiplin Kerja Sebagai Variabel Intervening pada TK Misi Bagi Bangsa Sejakarta ”. Variabel dependen dalam penelitian ini adalah Kinerja Guru Variabel Intervening dalam penelitian ini adalah Disiplin Kerja. Dan variabel indenpenden terdiri dari Kompensasi dan Fasilitas Kerja. Jumlah populasi responden yang diteliti di TK Misi Bagi Bangsa Sejakarta adalah 60 responden, tetapi yang diambil menjadi responden penelitian ini adalah seluruh jumlah responden. Metode pengambilan sampel adalah sensus yaitu bagian dari jumlah dan karakteristik yang dimiliki oleh populasi. Jadi dalam penelitian ini menggunakan metode sensus, dimana seluruh anggota populasi sebanyak 60 orang diberikan kesempatan yang sama untuk menjadi responden. Penelitian ini dilakukan dengan beberapa tahapan. Tahap pertama adalah untuk menggali teori dari pustaka atau dengan statistik deskriptif dan pengumpulan data dari objek yang diriset. Tahap kedua adalah uji kelayakan data dengan menggunakan uji validitas data dan uji reliabilitas. Tahap ketiga adalah tahap pengujian hipotesis dengan menggunakan uji t dan uji F untuk menguji hipotesis baik secara parsial maupun simultan. Selanjutnya dihitung koefisien determinasi yang disesuaikan serta pembentukan persamaan regresi .Hasil penelitian ini membuktikan: Kompensasi berpengaruh positif dan signifikan terhadap Disiplin Kerja. Fasilitas Kerja berpengaruh positif dan tidak signifikan terhadap Disiplin Kerja. Kompensasi dan Fasilitas Kerja secara bersama-sama berpengaruh positif dan signifikan terhadap Disiplin Kerja. Kompensasi berpengaruh positif dan signifikan terhadap Kinerja Guru. Fasilitas Kerja berpengaruh negatif tidak signifikan terhadap Kinerja Guru. Disiplin Kerja berpengaruh positif dan signifikan terhadap Kinerja Guru. Kompensasi, Fasilitas Kerja dan Disiplin Kerja secara bersama-sam berpengaruh positif dan signifikan terhadap Kinerja Guru. Intervensi Kompensasi terhadap Kinerja Guru dapat menambah kekuatan dari pengaruhKompensasi terhadap KinerjaGuru dengan melalui Disiplin Kerja. Intervensi Fasilitas Kerja terhadap Kinerja Guru dapat menambah kekuatan dari pengaruh Kompensasi terhadap Kinerja Guru dengan melalui Disiplin Kerja. Kata Kunci: Kinerja Guru, Disiplin Kerja, Kompensasi, Fasilitas Kerja.   ABSTRACT This study on the "Influence of Compensation and Working Facilities on Employee Performance With Work Discipline As an intervening variable in kindergarten Nations Mission For Tanjung Priok, North Jakarta". The dependent variable in this study is the Employee Performance. Intervening variable in this study is the Work Discipline. And an independent variable consisted of Compensation and Working Facilities. The number of respondents surveyed population in kindergarten Nations Mission For Tanjung Priok, North Jakarta is 60 respondents, but are taken into respondents of this study is the whole number of respondents. The sampling method was census is part of the number and characteristics of the population. So in this study using census method, in which all members of a population of 60 people given the same opportunity to be the respondent. This research was conducted with several stages. The first stage is to explore the theory of literature or by descriptive statistics and data collection of objects researched. The second stage is to test the feasibility of the data by using the test data validity and reliability testing. The third stage is the stage of hypothesis testing using t-test and F test to test the hypothesis either partially or simultaneously. Further calculated the adjusted coefficient of determination and the establishment of the regression equation. The results of this study prove: Compensation positive and significant effect on the Work Discipline. Working Facilities and no significant positive effect on the Work Discipline. Compensation and Working Facilities simultaneously positive and significant effect on the Work Discipline. Compensation positive and significant impact on employee performance. Working Facilities significant negative effect on employee performance. Work Discipline positive and significant impact on employee performance. Compensation, Employment and Work Discipline Facility jointly-sam positive and significant impact on employee performance. Intervention Compensation for Employee Performance can increase the strength of the influence of Compensation for Employee Performance through Work Discipline. Intervention Work Facilities for Employee Performance can increase the strength of the influence of Compensation for Employee Performance through Work Discipline. Keywords: Employee Performance, Work Discipline, Compensation, Work Facilities.
PENGARUH KUALITAS PELAYANAN DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA PT.TAKSI BLUE BIRD GROUP JAKARTA Eva Napitupulu; Lukiyana Lukiyana
MEDIA MANAJEMEN JASA Vol 5, No 2 (2017): MMJ
Publisher : UNIVERSITAS 17 AGUSTUS 1945 jAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (723.465 KB) | DOI: 10.52447/mmj.v5i2.1244

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                                              ABSTRAK            Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas layanan dan kepercayaan merek terhadap loyalitas pelanggan dengan kepuasan pelanggan sebagai variabel intervening. Metode yang digunakan dalam penelitian ini adalah metode survei dengan mengambil total 140 responden dari 240 karyawan USAID Indonesia di Jakarta untuk uji validitas data, reliabilitas, analisis regresi (simultan, dan parsial). Hasil penelitian menunjukkan hipotesis: (1) Hasil pengujian hipotesis pertama menemukan bukti bahwa parsial, kualitas layanan tidak berpengaruh signifikan terhadap kepuasan pelanggan. Arah yang diberikan berpengaruh negatif, yang berarti bahwa efeknya tidak searah dan tidak signifikan. Artinya hipotesis pertama ditolak, (2) hasil pengujian hipotesis keduanya menemukan bukti bahwa secara parsial, kepercayaan merek berpengaruh signifikan terhadap pengaruh kepuasan konsumen yang diberikan arah positif, yang berarti bahwa arah dan pengaruh yang signifikan dan hipotesis kedua diterima, (3) hasil pengujian Hipotesis ketiga ditemukan bukti bahwa parsial, kualitas layanan dan kepercayaan merek berpengaruh signifikan terhadap kualitas layanan. Arah yang diberikan adalah pengaruh positif, yang berarti mempengaruhi arah dan signifikan. Ini berarti hipotesis ketiga diterima, (4) Hasil pengujian hipotesis keempat menemukan bukti bahwa parsial, kualitas layanan tidak berpengaruh signifikan terhadap loyalitas pelanggan. Arah yang diberikan berpengaruh negatif, yang berarti bahwa efeknya tidak searah dan tidak signifikan. Ini berarti hipotesis pertama ditolak, (5) Hasil pengujian hipotesis kelima menemukan bukti bahwa parsial, kepercayaan merek berpengaruh signifikan terhadap loyalitas pelanggan. Arah yang diberikan adalah pengaruh positif, yang berarti mempengaruhi arah dan signifikan dan hipotesis kedua diterima, (6) Hasil pengujian hipotesis keenam menemukan bukti bahwa parsial, kepuasan pelanggan berpengaruh signifikan terhadap loyalitas pelanggan. Arah yang diberikan adalah pengaruh positif, yang berarti mempengaruhi arah dan signifikan dan hipotesis kedua diterima, (7) Hasil pengujian hipotesis ketujuh menemukan bukti bahwa parsial, kualitas layanan, kepercayaan merek dan kepuasan pelanggan berpengaruh signifikan terhadap kualitas layanan. Arah yang diberikan adalah pengaruh positif, yang berarti mempengaruhi arah dan signifikan. Ini berarti bahwa hipotesis ketiga diterima, (8) Hasil pengujian hipotesis menemukan bahwa kedelapan parsial, intervensi kepuasan konsumen dapat menambah kekuatan segera kualitas layanan pada loyalitas pelanggan. Arah yang diberikan adalah pengaruh positif, yang berarti mempengaruhi arah dan signifikan. Ini berarti hipotesis kedelapan diterima, (9) Hasil pengujian hipotesis menemukan bahwa kesembilan parsial, intervensi kepuasan konsumen dapat menambah kekuatan langsung kepercayaan merek terhadap loyalitas pelanggan. Arah yang diberikan adalah pengaruh positif, yang berarti mempengaruhi arah dan signifikan. Ini berarti hipotesis kesembilan diterima Kata Kunci: Loyalitas Pelanggan, Kepuasan Pelanggan, Kualitas Layanan, dan Kepercayaan MerekABSTRACTThe purpose of this study was to determine the effect of service quality and brand trust on customer loyalty with customer satisfaction as an intervening variable. The method used in this research is survey method by taking a total of 140 respondents from 240 employees of USAID Indonesia in Jakarta for test data validity, reliability, regression analysis (simultaneous, and partial). Results showed hypothesis: (1) The results of the first hypothesis testing found evidence that partial, quality of service no significant effect on customer satisfaction. Direction given effect is negative, which means that the effect is not unidirectional and insignificant. This means that the first hypothesis isrejected, (2) test results hypothesis both found evidence that partial, brand trust significantly influence consumer satisfaction influence given direction is positive, which means that the direction and significant influence and the second hypothesis is accepted, (3) test results The third hypothesis was found evidence that partial, service quality and brand trust a significant effect on the quality of service. Given direction is a positive influence, which means influence the direction and significant. This means that the third hypothesis is accepted, (4) Results of the fourth hypothesis testing found evidence that partial, service quality has no significant effect on customer loyalty. Direction given effect is negative, which means that the effect is not unidirectional and insignificant. This means that the first hypothesis is rejected, (5) The results of the fifth hypothesis testing found evidence that partial, brand trust a significant effect on customer loyalty. Given direction is a positive influence, which means influence the direction and significant and the second hypothesis is accepted, (6) The results of the sixth hypothesis testing found evidence that partial, customer satisfaction significant effect on customer loyalty. Given direction is a positive influence, which means influence the direction and significant and the second hypothesis is accepted, (7) The results of the seventh hypothesis testing found evidence that partial, service quality, brand trust and customer satisfaction significant effect on the quality of service. Given direction is a positive influence, which means influence the direction and significant. This means that the third hypothesis is accepted, (8) The results of hypothesis testing found that partial eighth, the intervention of consumer satisfaction can add immediate strength of service quality on customer loyalty. Given direction is a positive influence, which means influence the direction and significant. This means the eighth hypothesis is accepted, (9) The results of hypothesis testing found that partial ninth, the intervention of consumer satisfaction can add immediate strength of brand trust on customer loyalty. Given direction is a positive influence, which means influence the direction and significant. This means the ninth hypothesis is acceptedKeywords: Customer Loyalty, Customer Satisfaction, Service Quality, and Brand Trust
PERAN KEPERCAYAAN DAN SATISFACTION TERHADAP CHANGING MINDS CUSTOMER SHOPEE DENGAN STRATEGI TRANSAKSI ONLINE SEBAGAI PEMODERASI Sihar Tambun; Diansyah Diansyah; lukiyana lukiyana; Gianida Utari Gunawan
MEDIA MANAJEMEN JASA Vol 7, No 1 (2019): MEDIA MANAJEMEN JASA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 jAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (692.129 KB) | DOI: 10.52447/mmj.v7i1.2447

Abstract

ABSTRAKTujuan Penelitian ini adalah untuk mengetahui bagaimana peran kepercayaan dan satisfaction terhadap changing minds customer shopee dengan strategi transaksi online sebagai pemoderasi. Populasi dalam penelitian ini adalah berbagai customer toko online yang beralih ke shopee di Jakarta. Teknik pengambilan sampel dengan menggunakan random sampling dan dengan menggunakan rumus slovin dengan kriteria customer yang pernah berbelanja secara online pada berbagai toko online. Jumlah data sebesar 120 responden yang diambil melalui kuisioner dengan menggunakan metode analisis data partial least square. Berdasarkan uji statistik, hasil penelitian menunjukan bahwa strategi transaksi online berpengaruh signifikan positif terhadap changing minds, sedangkan peran kepercayaan tidak berpengaruh signifikan terhadap changing minds, satisfaction tidak berpengaruh terhadap changing minds. Moderasi Strategi transaksi online tidak berpengaruh pada peran kerpercayaan terhadap changing minds. Moderasi Strategi transaksi online berpengaruh tidak signifikan positif pada satisfaction terhadap changing minds.  Kata kunci : Peran Kepercayaan, Satisfaction, Changing minds, Strategi transaksi online ABSTRACTThe purpose of this study is to find out how the role of trust and satisfaction with shopee customer changing minds with online transaction strategies as moderating. The population in this study were various online store customers who switched to shopee in Jakarta. The sampling technique using random sampling and using the Slovin formula with the criteria of customers who have shopped online at various online stores. The amount of data is 120 respondents taken through questionnaires using partial least square (PLS) data analysis method. Based on statistical tests, the results of the study show that online transaction strategies have a significantly positive effect on changing minds, while the role of trust has no significant positive effect on changing minds, satisfaction has no significant positive effect on changing minds. changing minds. Moderation The online transaction strategy has a positive but not significant effect on satisfaction with changing minds.Keywords: Role of Trust, Satisfaction, Changing minds, Online transaction strategies.
PENGARUH PERKEMBANGAN TEKNOLOGI APLIKASI SMARTPHONE DAN SELF MANAGEMENT TERHADAP SIKAP DAN PERILAKU GENERASI MILENIAL YANG DI MODERASI OLEH KECERDASAN EMOSIONAL Lukiyana Lukiyana
MEDIA MANAJEMEN JASA Vol 8, No 1 (2020): MEDIA MANAJEMEN JASA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 jAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/mmj.v8i1.4206

Abstract

ABSTRAKPengaruh dari perkembangan jaman dan semakin canggih nya dunia smartphone tidak dipungkiri berdampak terhadap sikap atau perilaku generasi millennial, Tujuan dari penelitan berikut adalah meminimalisir dampak dari perkembangan jaman dan perkembangan teknologi khusus nya di smartphone yang ber-impact terhadap generasi muda, Dengan menggunakan Metode Penelitian kualitatif jenis fenomenologi yang dimana jenis penelitian tersebut mengkhususkan pada fenomena dan realita yang ada. Dari penelitian diatas inti nya adalah didapatkan Hasil yang pertama bahwa Pengaruh Perkembangan Teknologi Terhadap Generasi Milenial dapat diterima oleh responden karna banyak nya yang menyetujui bahwa perkembangan teknologi membawa pengaruh baik dan buruk terhadap generasi milenial Hasil yang didapatkan adalah signifikan, selanjutnya yang kedua bahwa Self Management Terhadap Generasi Milenial tidak dapat diterima dan kurang signifikan, hal ini dikarenakan responden banyak yang kurang setuju dengan fakta yang dikutip dari kuisioner bahwa manajemen diri berpengaruh terhadap generasi milenial saat ini , yang ketiga bahwa Kecerdasan Emosional Terhadap Generasi Milenial tidak dapat diterima dan kurang signifikan dari hasil berikut juga menyatakan bahwa responden tidak setuju bahwa kecerdasan emosional berpengaruh terhadap generasi milenial, lalu selanjutnya yang Keempat bahwa Kecerdasan Emosional Sebagai Variabel Mediasi Pengaruh Perkembangan Teknologi adalah berpengaruh signifikan terhadap Generasi Milenial, lalu Hipotesis Kelima bahwa hubungan antara Kecerdasan Emosional Sebagai Variabel Mediasi Self Management adalah berpengaruh signifikan terhadap Generasi Milenial.Kata Kunci : (Pengaruh Perkembangan Teknologi Aplikasi Smartphone, Self Management, Sikap dan Perilaku Generasi Miennial, Kecerdasan Emosional) ABSTRACKThe influence of the development of the era and the increasingly sophisticated smartphone world is undeniably an impact on the attitudes or behavior of the millennial generation, the purpose of the following research is to minimize the impact of the changing times and the development of its special technology on smartphones that impact on the younger generation, by using qualitative research methods the type of phenomenology in which this type of research specializes in existing phenomena and reality. From the above research the core is obtained the first result that the effect of technological development on millennial generation can be accepted by respondents because many of them agree that technological development has good and bad effects on millennial generation. The results obtained are significant, the second is that self management towards Millennial generation is unacceptable and less significant, this is because many respondents do not agree with the facts quoted from the questionnaire that self-management affects the current millennial generation, the third that Emotional Intelligence Against Millennial Generation is unacceptable and less significant from the following results also states that respondents do not agree that emotional intelligence influences millennial generation, and then the fourth that Emotional Intelligence as a Mediating Variable Influence of Technology Development is a significant effect on ap Millennial Generation, then the Fifth Hypothesis that the relationship between Emotional Intelligence as a Self Management Mediation Variable is a significant influence on Millennial Generation.Keyword : (Influence of the Development of Smartphone Application Technology, Self Management, Attitudes and Behaviors of Milennial Generation, Emotional Intelligence)