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Muhajirin, Muhajirin
Jurusan Manajemen, Sekolah Tinggi Ilmu Ekonomi Bima
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Journal : JOURNAL SCIENTIFIC OF MANDALIKA (JSM)

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PENGARUH PHYSICAL EVIDENCE TERHADAP KEPUASAN KONSUMEN (STUDI KASUS DI SURF CAFÉ KOTA BIMA) Azwar Tryadi dan Muhajirin
JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Vol. 2 No. 7 (2021): Juli
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/ jsm.v2i7.397

Abstract

In a modern era like today, business opportunities in the culinary world continue to grow and almost never subside, making business in this field very promising. One of the phenomena we encounter is the increasing number of culinary businesses. This study aims to see the effect of physical evidence on customer satisfaction. The research method in this research is quantitative with associative research type. Based on the results of hypothesis testing carried out in this study, it is found that physical evidence has a significant effect on customer satisfaction.
Co-Authors Abal Karima Affan, Muhamad Ainun Fitriani Al Akbar Alwi Alwi Aris Munandar Astuti Astuti Dita Aprilay Utami Putri Dita Asriani Efendi Febriansyah Feni Farizal Ilham Ilham Ilham Ilham Intisari Haryanti Intisari Haryanti Intisari Haryanti Islahulkhair Islahulkhair Ismunandar dan Irma Mardian Jaenab, Jaenab Jefryansyah Jefryansyah Jumaidin Jumaidin Jumratun Jumratun Kartin Aprianti Khairul Anas M. Syukur Dwiriansyah Muhamad Affan Muhammad Yusuf Muhlisa Muhlisa muhsanan muhsanan Nandha Ramdani Nuranisyah dan Firmansyah Kusumayadi Puji Muniarty Putri Indah Lestari Putri Patrianim Rizal Angga Setiawan Sri Ernawati Wawan Setiawan Yeni Afriyani Yogi Arief Wijaksono