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Muhajirin, Muhajirin
Jurusan Manajemen, Sekolah Tinggi Ilmu Ekonomi Bima
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Journal : Jurnal Bina Bangsa Ekonomika

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ANALISIS STRATEGI PENETAPAN HARGA DAN PROMOSI DALAM MENINGKATKAN VOLUME PENJUALAN PADA FOODBOX Astuti Astuti; Muhajirin Muhajirin
Jurnal Bina Bangsa Ekonomika Vol. 15 No. 2 (2022): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v15i2.184

Abstract

A good pricing and promotion strategy will have an impact in increasing sales volume so that the company's revenue can achieve large profits. This study aims to find out how good the streatgei of pricing and promotion is in increasing sales volume on Foodbox. This type of research is descriptive. The research instrument used is a likert scale questionnaire that has been distributed. The population in this study was all Foodbox customers with a sample of 50 respondents with the sample determination technique used in this study was non-probability sampling using the accidental sampling method. Data collection techniques use observations, questionnaires and literature studies. The data analysis technique uses validity test, reliability test, normality test and t test test one sample. The results showed that the pricing strategy in increasing sales volume at Foodbox was not good, while promotion in increasing sales volume at Foodbox was good because it was more than 75%
Co-Authors Abal Karima Affan, Muhamad Ainun Fitriani Al Akbar Alwi Alwi Aris Munandar Astuti Astuti Dita Aprilay Utami Putri Dita Asriani Efendi Febriansyah Feni Farizal Ilham Ilham Ilham Ilham Intisari Haryanti Intisari Haryanti Intisari Haryanti Islahulkhair Islahulkhair Ismunandar dan Irma Mardian Jaenab, Jaenab Jefryansyah Jefryansyah Jumaidin Jumaidin Jumratun Jumratun Kartin Aprianti Khairul Anas M. Syukur Dwiriansyah Muhamad Affan Muhammad Yusuf Muhlisa Muhlisa muhsanan muhsanan Nandha Ramdani Nuranisyah dan Firmansyah Kusumayadi Puji Muniarty Putri Indah Lestari Putri Patrianim Rizal Angga Setiawan Sri Ernawati Wawan Setiawan Yeni Afriyani Yogi Arief Wijaksono