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Muhajirin, Muhajirin
Jurusan Manajemen, Sekolah Tinggi Ilmu Ekonomi Bima
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Journal : Journal Transformation of Mandalika

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Pengaruh Harga Dan Ketepatan Waktu Terhadap Kepuasan Konsumen Satria Antaran Prima (SAP) Express Di Kota Bima Al Akbar; Muhajirin; Puji Muniarty
JOURNAL TRANSFORMATION OF MANDALIKA (JTM) e-ISSN 2745-5882 p-ISSN 2962-2956 Vol. 3 No. 2 (2022): JOURNAL TRANSFORMATION OF MANDALIKA
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

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Abstract

The service business is currently very much needed in the daily activities of consumers. This has resulted in consumers choosing a place for courier delivery services that can be trusted, providing affordable prices and the best timeliness, making it easier for consumer activities in term of distributing goods over long distances to be channeled properly. This study aims to determine the effect of price and timeliness on consumer satisfaction at satria antaran prima (SAP) express in bima city. This study uses multiple linear regression analysis. The population used is by all people with respondent criteria, namely consumer who visit the bima city SAP express service at least 2 times. The sample members used were 96 people who were taken by purposive sampling technique. Test results (f test) show price and timeliness simultaneously have a significant effect on consumer satisfaction of satria antaran prima (SAP) express in bima city. The result of the partial test (t test) show that price and timeliness have a significant influence on consumer satisfaction of satria antaran prima (SAP) express in bima city.
Co-Authors Abal Karima Affan, Muhamad Ainun Fitriani Al Akbar Alwi Alwi Aris Munandar Astuti Astuti Dita Aprilay Utami Putri Dita Asriani Efendi Febriansyah Feni Farizal Ilham Ilham Ilham Ilham Intisari Haryanti Intisari Haryanti Intisari Haryanti Islahulkhair Islahulkhair Ismunandar dan Irma Mardian Jaenab, Jaenab Jefryansyah Jefryansyah Jumaidin Jumaidin Jumratun Jumratun Kartin Aprianti Khairul Anas M. Syukur Dwiriansyah Muhamad Affan Muhammad Yusuf Muhlisa Muhlisa muhsanan muhsanan Nandha Ramdani Nuranisyah dan Firmansyah Kusumayadi Puji Muniarty Putri Indah Lestari Putri Patrianim Rizal Angga Setiawan Sri Ernawati Wawan Setiawan Yeni Afriyani Yogi Arief Wijaksono