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Korean Beauty Product Branding Trough Men: A Prestige Fulfillment For Fans Ananda Wahidah; Siti Nurbayani K; Anwar Soleh Purba; Tutin Aryanti; Imam Malik
Ilomata International Journal of Management Vol 4 No 2 (2023): April 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i2.701

Abstract

The visual beauty of entertainment actors is the main attraction for Korean popular culture products, especially beauty trends. Korean wave through beauty products offers a new discourse that beauty is not only absolute for the female but also represented through the male body. This is interesting to research because the preference for consumption patterns of aesthetic culture among Korean fans is not only for women, male fans are also objects of the Korean beauty product market. Interviews were conducted with Korean fans in Bandung, who are members of the Hansamo community and members of the cover dance by face-to-face. The results showed that South Korea successfully marketed beauty products through the perfect visual quality of Korean celebrities, instant branding, pop-up stores with attractive themes, and the provision of free testers. Korean Wave succeeded in utilizing the desire of Korean fans to consume Korean beauty products to fulfill their prestige in achieving the perfect face, fashion (style), and appearance like their idol.
Korean Beauty Product Branding Trough Men: A Prestige Fulfillment For Fans Ananda Wahidah; Siti Nurbayani K; Anwar Soleh Purba; Tutin Aryanti; Imam Malik
Ilomata International Journal of Management Vol 4 No 2 (2023): April 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i2.701

Abstract

The visual beauty of entertainment actors is the main attraction for Korean popular culture products, especially beauty trends. Korean wave through beauty products offers a new discourse that beauty is not only absolute for the female but also represented through the male body. This is interesting to research because the preference for consumption patterns of aesthetic culture among Korean fans is not only for women, male fans are also objects of the Korean beauty product market. Interviews were conducted with Korean fans in Bandung, who are members of the Hansamo community and members of the cover dance by face-to-face. The results showed that South Korea successfully marketed beauty products through the perfect visual quality of Korean celebrities, instant branding, pop-up stores with attractive themes, and the provision of free testers. Korean Wave succeeded in utilizing the desire of Korean fans to consume Korean beauty products to fulfill their prestige in achieving the perfect face, fashion (style), and appearance like their idol.
Mewujudkan Livable City: Persepsi Tentang Ruang Terbuka yang Aman dan Tidak Aman di Kota Bandung Yudhistira Kusuma; Tutin Aryanti; Trias Megayanti
RUAS Vol. 21 No. 1 (2023): Volume 21 no 1 June-December 2023
Publisher : Departemen Arsitektur Fakultas Teknik Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.ruas.2023.021.01.4

Abstract

The Bandung City Government strives to create a comfortable city space for its citizens. Preliminary studies show that not all city residents use city parks. This study aims to explore the perception of city residents about the safety of public spaces in Bandung City. The research was conducted by combining quantitative methods using questionnaires with qualitative methods through observation and documentation of places that were considered the safest and least safe from the results of the questionnaire. The results showed that places that are considered safe have an excellent level of neatness and cleanliness, equipped with street and garden furniture devices, large pedestrian areas, and attractive to be photo spots. Places that are perceived as unsafe are places that lack clear use and function, have a poor level of service, and are in areas that have low visibility. Recommendations for the redesign of unsafe places are presented by integrating built environment principles that can tackle crime.
THE EFFECTIVENESS OF USE OF DIFABLE RESIDENTIAL UNITS ON THE DESIGN OF A PROTOTYPE OF STUDENT FLATS FROM PUPR Putri Yastine Nurlestya; Tutin Aryanti
Journal of Development and Integrated Engineering Vol 2, No 1 (2022): Journal of Development and Integrated Engineering, v2i1 June 2022
Publisher : Program Studi Arsitektur S-2 Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Several universities in Indonesia have received assistance for the construction of student flats since the issuance of the policy on assistance for the construction of flats for higher education institutions. One of them is in the city of Bandung on the STAIPI Campus (Persistent Indonesian Islamic School of Religion) Bandung, Kec. Bojongsoang, Bandung City. This university received donations for a 1-tower student flat building with a prototype design. In this observation, we will discuss the effectiveness of the use of special housing units for the disabled in student flats, and that these disabled residential facilities are used properly according to their designation. The research methodology used is qualitative, and the research method used is a literature review method. In the 1 year, the student flats facilities, especially the disabled housing units, and several applications of inclusive designs have not been effective. For example, the disabled housing unit is temporarily filled by other students. The conclusion from the effectiveness of the use of special housing for the disabled is still not effective, because this student Rusunawa facility has only been operating for 1 year from the 2020 Academic Year to the 2021 Academic Year. Keywords: Student Flats, Disabled Residential Units, Prototype