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All Journal HUMANIS E-Journal of Linguistics Nusa: Jurnal Ilmu Bahasa dan Sastra LiNGUA: Jurnal Ilmu Bahasa dan Sastra Diglossia Journal of Innovation and Applied Technology International Journal of Local Economic Governance Erudio: Journal of Educational Innovation EDUCAFL : E-Journal of Education of English as a Foreign Language Jurnal Humanitas Transformasi: Jurnal Pengabdian Masyarakat Jurnal Penelitian Pendidikan Proceeding of International Conference on Teacher Training and Education JEES (Journal of English Educators Society) Edcomtech Jurnal Kajian Teknologi Pendidikan Metathesis: Journal of English Language, Literature, and Teaching PRASASTI: Journal of Linguistics Indonesian EFL Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Linguista: Jurnal Ilmiah Bahasa, Sastra, dan Pembelajarannya JOURNEY : Journal of English Language and Pedagogy Hasta Wiyata Al-Qalam MABASAN Journal of English Education and Teaching (JEET) AlphabetAlphabet: A Biannual Academic Journal on Language, Literary, and Cultural Studies Jurnal Kadera Bahasa Budapest International Research and Critics in Linguistics and Education Journal (Birle Journal) JOLLT Journal of Languages and Language Teaching Britain International for Linguistics, Arts and Education Journal (BIoLAE Journal) Kode : Jurnal Bahasa Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya Jurnal Pendidikan Progresif JEELS (Journal of English Education and Linguistics Studies)
Esti Junining
Universitas Brawijaya, Malang, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : Transformasi: Jurnal Pengabdian Masyarakat

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Business model untuk menciptakan strategi business longevity bagi kampung wisata Nila Firdausi Nuzula; Esti Junining; Isti Purwaningtyas; Didik Hartono
Transformasi: Jurnal Pengabdian Masyarakat Vol. 17 No. 1 (2021): Transformasi Juni
Publisher : LP2M Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/transformasi.v17i1.3102

Abstract

[Bahasa]: Pada tahun 2007, masyarakat Dusun Kungkuk, Desa Punten, Kota Batu mengembangkan kampung wisata secara mandiri. Tokoh masyarakat dan penggerak usaha wisata berhasil mengajak masyarakat lokal untuk mengembangkan berbagai paket wisata yang fokus menawarkan pengalaman hidup di kampung kepada wisatawan. Namun, terjadinya pandemi menjadikan usaha wisata terhenti. Inisiatif untuk membangkitkan kembali partisipasi aktif masyarakat dusun hanya bertumpu kepada tokoh masyarakat dan inisiator kampung wisata. Para pemuda belum memiliki kemauan dan insiatif dalam melakukan promosi untuk membangkitkan dan meningkatkan skala usaha wisata. Pemahaman dan pengetahuan para pemuda kampung tentang prinsip dasar usaha wisata belum memadai dan merata. Untuk membantu mengurangi kekhawatiran tokoh masyarakat dan penggerak usaha wisata tentang keberlangsungan usaha (business longevity) Kampung Wisata Kungkuk, pengabdian masyarakat ini dilakukan untuk mengenalkan prinsip dasar usaha wisata berbasis konsep business model canvas (BMC) kepada para pemuda desa pelaku usaha wisata. Dengan menerapkan metode Participatory Action Research (PAR), para pemuda diajak untuk berdiskusi aktif menentukan sembilan unsur business canvas. Hasil diskusi tersebut menjadi dasar identifikasi kekuatan (strength), kelemahan (weakness), kesempatan (opportunity) dan ancaman (threat) dan selanjutnya menjadi data untuk pengembangan strategi bisnis. Tim pengabdian membantu menerjemahkan berbagai usulan pemuda desa menjadi empat strategi pengembangan bisnis, yaitu competitive, invasive, diversification, dan defensive strategies. Salah satu rekomendasi kepada para pemuda kampung wisata adalah memperkuat komitmen dan mengembangkan kesepakatan bersama tentang langkah apa yang perlu diambil untuk menjaga dinamika dan kelangsungan usaha Kampung Wisata Kungkuk. Kata Kunci: kampung wisata, model bisnis canvas, penelitian tindakan partisipatif [English]: In 2007, the local community in Kungkuk, Punten, Batu City developed a tourism village through participative actions. The business was running well before the Covid-19 pandemic. Community leaders and tourism initiators have succeeded in getting local people to create various tour packages that focus on offering tourists the experience of living in a village. However, the pandemic brought the tourism to a halt. The leaders and tourism entrepreneurs are worried about the business longevity of kampung wisata. Even before the pandemic, the tourism development tends to be stagnant, and its continuity seems to rely only on the leaders. As the actors of the business activities, the youths do not have adequate knowledge and understanding of the basic principles of tourism business. In this case, a community program was held to introduce the business model canvas (BMC) concept to the youths to overcome the problems and take advantage of the pandemic period. By applying participatory action research (PAR), the youths were invited to have an active discussion determining the nine elements of the business canvas. The discussion resulted in the basis for identifying strengths, weaknesses, opportunities, and business threats. It then becomes factual information for developing alternatives of business strategies. We help the youths translate the data into four business strategies: competitive, invasive, diversification, and defensive. The program recommends some critical points to the youths; strengthen their commitment and make a consensus on what actions are required to maintain the dynamics and continuity of Kampung Wisata Kungkuk. Keywords: village tourism, business model canvas, participatory action research
Co-Authors Abd Syakur Abd. Syakur Aidha Azizah Amatullah Alies Poetri Linta, Alies Poetri Ani Setianingrum Aniesa Haque Ayu Annissa Manystighosa Baso Marannu Chojimah, Nurul Degeng, Putu Dian Danayanti Devi Kurniasari Riyadi Devinta Puspita Ratri Dian Novita Dewi, Dian Novita Didik Hartono Didik Hartono Dini Adriani Femi Eka Rahmawati Finanda Nur Faradila Finanda Nur Faradila Galuh Adelia Setiawanda HAMAMAH, M.Pd. Herawati Herawati Herawati Herawati Hilda Yustitiasari Ika Nurhayani Irine Cyntia Firdasari Ismatul Khasanah Isti Purwaningtyas Iswahyuni *, Iswahyuni Ive Emaliana Kusuma, Vidi A.M.C Laode Darmin Lusi Susanti M. Khusni Mubarok Margana Margana Margarana Michele Hitijahubessy Mochamad Faizal Mohtarom Moh. Hasbullah Isnaini Nila Firdausi Nuzula Nofan Rickyawan Nofan Rickyawan Nuria Setiarini Nuria Setiarini Nurul Chojimah Nurul Chojimah N’imatul Lailiyah Pratnyawati Nuridi Suwarso, Pratnyawati Nuridi Robiatul Adawiyah Robiatul Adawiyah Roosi Rusmawati Sabat, Yulianto Sahiruddin Sahiruddin Sahiruddin Sahiruddin Sahiruddin Sahiruddin Shafira Shaberina Sigit Prawoto Silmi, Muh. Rajib Sony Alif Sri Endah Tabiati Sri Herminingrum Sri Wardani Sugirin Sugirin Tabiati, Sri Endah VIKA AGUSTINA Vika Agustina Wahyu Pratama Alamsyah Widya Caterine Perdhani Wilda Fizriyani Yulia Hapsari Yulianto Sabat