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All Journal Ta´dib Cosmogov: Jurnal Ilmu Pemerintahan International Journal of Artificial Intelligence Research Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Edumaspul: Jurnal Pendidikan Jurnal Komunikasi Profesional JURNAL REFORMASI ADMINISTRASI Jurnal Ilmiah untuk Mewujudkan Masyarakat Madani Transparansi Jurnal Ilmiah Ilmu Administrasi International Journal of Demos Jurnal Aisyah : Jurnal Ilmu Kesehatan RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Community Development Journal: Jurnal Pengabdian Masyarakat Tax Literacy and Leadership Agility: Indigenous Peoples Awareness in Paying Taxes Jurnal Ekonomi Jurnal Pajak Vokasi (JUPASI) International Assulta of Research and Engagement
Bambang Irawan
Institut Ilmu Sosial Dan Manajemen Stiami
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Journal : Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan

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Adopsi Platform Digital dalam Pengembangan Kapasitas Usaha Mikro, Kecil dan Menengah di Daerah Khusus Ibukota Jakarta Bambang Irawan
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 7 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (228.771 KB) | DOI: 10.32670/fairvalue.v4i7.1330

Abstract

The adoption of digital platforms by MSMEs in Indonesia is still very low. This can be due to the lack of capacity of MSMEs to adapt to digital technology. There are three main problems related to the capacity of MSMEs in dealing with digital platforms, namely financial resources, business operations, and business expansion. The purpose of the research is to analyze the digital platform model that can develop the capacity of MSMEs as business entities, especially related to financial resources, business operations, and business expansion. The research method used is netnography by presenting a new approach to conducting ethical and thorough ethnographic research that combines archival data and online communication, participation and observation, with digital data collection and networks. Informants in this study consisted of digital platform service providers, users, and regulators. There were fourteen informants involved in this study spread across two provinces, namely the Special Capital Region of Jakarta and Banten. Analysis of the data used is conceptually clustered matrices (matrices grouped conceptually) which are arranged to unite the main roles, research subtopics, concepts or themes together for documentation. The results of the study indicate that MSME capacity development in the adoption of digital platforms in terms of financial resources includes access to capital, preparation of financial reports and the use of accounting application platforms. In terms of business operations, it includes Human Resources management, payment systems and logistics management. As for business expansion, it includes digital marketing and online markets.
Co-Authors Abu Muna Almaududi Ausat Adityo Nugroho Agus Bambang Nugraha Ahmad Muktamar B Anita Lontaan Asfahani Asfahani Astriana Baiti Sinaga Athiya Zahidah Budi Mardikawati Chusnul Rofiah Doho, Yohannes Don Bosco Ferdinand Salomo Leuwol Hartono Hartono Heny Sulistyani Heru Sudinta Hidayat Hidayat Indra Kertati Isnaeni Yuliani Lase, Delipiter Mahardhani, Ardhana Januar Marlina Siregar Maruf, Irma Rachmawati Muhammad Bagus Adi Wicaksono Najamuddin Petta Solong Ni Ketut Arniti Nur Rahmah Wahyuddin Nurbayani Nurbayani Nurul Widyawati Islami Rahayu Prety Diawati Rahmat Salam Raule, Jean Henry Rd. Nia Kania Kurniawati Sab'an Nasrullah Silvy Sondari Gadzali Siti Nurhayati Stevy Hanny Supena Suesilowati Suesilowati Sufyati HS Sukamto Sukamto SULFIANTI, SULFIANTI Teddy Tjahyanto Teguh Budiono Tribowo Rachmat Fauzan Wahyu Wirasati Wahyudin Hasan Yuniasih Yuniasih