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All Journal Jurnal Administrasi Bisnis Jurnal Studi Manajemen Organisasi Edukasi Islami : Jurnal Pendidikan Islam CARADDE: Jurnal Pengabdian Kepada Masyarakat JOURNAL OF APPLIED BUSINESS ADMINISTRATION JURNAL PEMASARAN KOMPETITIF Ideas: Jurnal Pendidikan, Sosial dan Budaya Aksara: Jurnal Ilmu Pendidikan Nonformal Jurnal Pengabdian Vokasi Dharma: Jurnal Pengabdian Masyarakat

Robetmi Jumpakita Pinem

Department Of Business Administration, Faculty Of Social And Political Sciences, Universitas Diponegoro

Author-ID : 2615126

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analisis Pengaruh Label Ramah Lingkungan Terhadap Keputusan Pembelian Produk Ramah Lingkungan Robetmi Jumpakita Pinem; Nurul Imani Kurniawati; Riandhita Eri Werdani Werdani
JURNAL STUDI MANAJEMEN ORGANISASI Vol 15, No 2 (2018)
Publisher : Faculty of Economics and Business Diponegoro University

Concern for the environment is a must for everyone because the issue of environmental damage is what we have often heard from various media, even from the community or mouth to mouth, how important it is for everyone to pay attention to environmental sustainability. very important information to educate consumers about being environmentally friendly. Through eco-friendly labels listed on a product indirectly it will increase public knowledge about products that are environmentally friendly. This study is a descriptive study that aims to provide an overview or explanation of the conditions or situations of the variables studied in the community. Respondents in this study were 50 students. Primary data collection is done through the distribution of questionnaires to respondents and secondary data through literature studies in the form of books, magazines and reports of research results that have been done before. Data was tested using simple linear regression method statistics with the help of SPSS version 20 software.It can be concluded that eco-friendly labels are very important as a valid sign from the government of environmentally friendly products. About 98% of eco-friendly labels can influence purchasing decisions on environmentally friendly products, only 2% outside the variables studied affect purchasing decisions for environmentally friendly products.

PENGARUH JENIS PESAN PEMASARAN PRODUK FASHION MELALUI MOBILE MARKETING TERHADAP KEPERCAYAAN, RESPON DAN KEINGINAN PEMBELIAN KONSUMEN DI BANDUNG Riandhita Eri Werdani; Robetmi Jumpakita Pinem; Nurul Imani Kurniawati
JURNAL STUDI MANAJEMEN ORGANISASI Vol 15, No 2 (2018)
Publisher : Faculty of Economics and Business Diponegoro University

Mobile technology has emerged as a new potential tool for marketing activities. The emphasis of mobile phone marketing in this study is fashion mobile phone marketing via SMS or Blackberry Message. Message mobile phone marketing type is one of the importance to increase trust, response and purchase intention consumer. Consumer’s trust is importance factor which had significant influence on consumers’ purchase intention the fashion product. The aim of the study are to analyze the significant difference between message fashion mobile phone marketing type (community, website address, brand fashion product) with trust, response and purchase intention consumer in Bandung by using Anova and to understand the effect of message fashion mobile phone marketing type (community, website address, brand fashion product) on trust, response and purchase intention consumer in Bandung by using Conjoint analysis. The result of the study are there is significant difference between message fashion mobile phone marketing type (community, website address, brand fashion product) toward trust, response and purchase intention consumer in Bandung and the consumers prefer message fashion mobile phone marketing that send to community, include website address, and famous fashion brand.

Co-Authors Acai Sudirman Agung Budiatmo Agung Budiatmo Andi Wijayanto Bulan Prabawani Fitria Halim Naili Farida Nurul Imani Kurniawati Nurul Imani Kurniawati Reni Shinta Dewi Riandhita Eri Werdani Sari Listyorini Sari Listyorini Saryadi Saryadi Widayanto Widayanto Widayanto Widayanto

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Journal : Jurnal Studi Manajemen Organisasi