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All Journal Ecotrophic, Journal of Environmental Science Pro Bisnis PERFORMA : Media Ilmiah Teknik Industri JTERA (Jurnal Teknologi Rekayasa) IJIES (International Journal of Innovation in Enterprise System) Prosiding Seminar Nasional Program Pengabdian Masyarakat eProceedings of Engineering
Sari Wulandari
Telkom University
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Medicine & Pharmacology Social Sciences

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Journal : JTERA (Jurnal Teknologi Rekayasa)

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Identification of Karleen Hijab Fashion SME Competitors Based on Sentiment Analysis Using Naïve Bayes Classifier Algorithm Sari Wulandari; Ghina Atha; Putra Fajar Alam; Meldi Rendra
JTERA (Jurnal Teknologi Rekayasa) Vol 7, No 2: December 2022
Publisher : Politeknik Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31544/jtera.v7.i2.2022.323-330

Abstract

Hijab Fashion Small and Medium-Sized Enterprises (SMEs) need to develop competitive advantages brands as a source of SME competitiveness. However, most Hijab Fashion SMEs experience limitations in developing the competitive advantages of their brands. This research was conducted to find out and understand the competitive advantages of Karleen Hijab Fashion SME competitors as the object of study. The method used is sentiment analysis using the Naïve Bayes algorithm. Sentiment analysis was carried out using online review data of Shopee e-commerce. Sentiment analysis data processing was done using orange data mining software. Sentiment analysis using the Naïve Bayes algorithm produced an average value of AUC, CA, F1, Precision and adequate recall for the entire Hijab Fashion SME brand, which is 0.72, 0.887, 0.856, 0.833, and 0.887. Based on the percentage of the largest positive sentiment on each fashion quality attribute, it is known that competitive advantages of Lozy are in the Fabric Quality Attribute (30.77%), and Good Fit (15.38%), and Halwa's competitive advantage is in the Design attribute (34.19%).  Competitive advantages of Hijup are on the Serviceability Attribute (21.74%) and Packaging (15.38%), and Competitive advantages of Lafiye are on the Price Attribute (6.17%). Competitive advantages of Deenay brand are on the Reliability Attribute (20.89%), while Karleen does not have a relative advantage on any fashion quality attribute because the percentage of positive sentiment for each attribute is still below competitors.
Co-Authors Abd. Karim Basir Ade Mulyono Agung Pramasatya Agus Achmad Suhendra Almira Fawnia Alviera Suci Damayanti Andika Bayu Andrea Dewi Linggani Annisa Falimantik Anwar Firdaus Ash-shiddiq Ardian Cahya Utama Arnol Hendra Manyu Aulia Ananta Siregar Bobby Hera Sagita Boby Hera Sagita Budhi Yogaswara Budi Praptono Chairul Hazmi Daffa Raihan Dityo Dani Aji Pratama Daru Bintang Perkasa Della Azka Dwigifari Dewa Ayu Putu Indah Prabasari Dia Dhonnimuh BKL Diningtyas Anisarahma Eliza Anggraini Joefatha Endang Chumaidiyah Erlangga Femayuga Femayuga Esa Purnama Fadila Rahmasari Farhan Ihza Imran Farid Ardika Dasum Fauzia Latifa Ainaya Fitra Akbarokah Geofani Andreyana Badrun Ghina Atha Ghina Zhafirah Hagie Pradivio Harry Nurmi Suari Husni Amani I Made Agung Sagita Astiwiguna Iftitah Noor Pratomo Ika Arum Puspita Ika Puspita Ima Normalia K Ima Normalia Kusmayanti Ivan Ashiva Khalif Abdul Aziz Leo Cahya Trias Putra Rachman Luthfi Faqihuddin Mulyana Mardhiyyah Mardhiyyah Maria Dellarosawati Idawicaksakti Maria Dellarosawati Idawicasakti Meilana Fatharany Meldi Rendra Mentari Hardyaningrum Mohamad Subkhi Priono Muchammad Izdihar Zalfa Aulia Muhammad Arfidh Muhammad Arya Furqon Muhammad Athfal Muhammad Firdho Muhammad Firmansyah Putra Muhammad Giga Rizky Arsyadi Muhammad Iqbal Muhammad Januar Rasyid Muhammad Rafi Rupiantoro Muhammad Ravi Ismail Muhammad Reza Muhammad Rizky Hasya Muhammad Zamzam Nihan Ufaira Rizagana Nirwan Aprido Nur Atikah Nur Shiyaam Nurdinintya Athari Supratman Nurul Fauziah Nuryskha Nuryskha Putra Fajar Alam Putri Aprilia Putri Fatimah Suri Oktavia R. Yuan Abdiel Gama Bandoro Raden Farhan Ashadiar Raditya Artha Prasetyo Reza Dinar Ekananda Reza Fajrul Rahmadi Reza Gilang Pramono Ridho Fadrian Putra Rika Rachmawati Putri Rio Aurachman Rizky Alif Pratama Rizqi Ghani Faturrahman Romy Seftivani Anggita Putri Rosad Ma’ali El Hadi Rosad Ma’ali El Hadi Sevy Safira Handini Shinta Hidayat Sindy Sinthia Dewi Siti Fatimah Zainatun Nisa Tara Aldiera Timmy Permana Putra Trigo Septia Trisyan Admaja Kuncoro Wawan Tripiawan Widia Zulhafizah Yandri Illham ZR Yati Rohayati Yulian Mutiara Yunita Dewi Trianawati