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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

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Pengaruh Kualitas Pelayanan dan Citra Toko Terhadap Kepuasan Konsumen Fotocopy di Kota Cirebon Fakhri Mujahid Maolani; Karoma Nur Imaya; Anita Anita; Indah Indah
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (934.782 KB) | DOI: 10.47467/alkharaj.v5i6.3697

Abstract

This study aims to determine, explain, and analyze the effect of service quality and store image on photocopier customer satisfaction in Cirebon City. This study uses a verification analysis method with a quantitative approach. The population in this study were photocopy consumers in Cirebon City, a sample of 96 respondents was calculated using the hair method. The sampling technique used in this study was accidental sampling, namely taking respondents at random who were suitable as research samples. The analysis technique used in this study is multiple linear regression analysis. The results showed that there was a partial or simultaneous influence between service quality and store image on photocopier customer satisfaction in the city of Cirebon. Keywords: Service quality; Store Image; Consumer Satisfaction
Co-Authors Abdul L. Mawardi Agustin, Wanni Ahmad Syamsu Rizal, Ahmad Syamsu Ahmad, Nurul Fitriah Akina Akina Anggaini Anggaini Angraeni, Nia Anita Anita Annisa R Annisa, Nur Ainun Asep Eka Nugraha Asisah, Asisah Asrika, Asrika Bunga, Bunga Dewita Dewita, Dewita Dini Fitria Erna Erna, Erna Erni Erni Fakhri Mujahid Maolani Intan Intan Junita Sari Karoma Nur Imaya Kartini Kartini Lidia Djaswadi Dasuki Muhammad Hakimi Hastuti Mappiratu Mappiratu Meisy Meisy Musafira Nur Thahirah Umajjah, Nur Thahirah Nurhidayanti, Nurhidayanti QOLBI, NURUL Raudhatul Jannah Ridha Mardiani Rifkah, Aqila Riska Amelia Sri Astuti Suparmi Suparmi Sutrisno Sutrisno Syahwaliyah, Putri Tang, Aco Toto Suryana, Toto Wahyuni, Ayusari Wahyuni, Rahayu Yundari, Yundari Yunita Yunita