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Indra Gunawan
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Journal : Mavis : Jurnal Desain Komunikasi Visual

 1 
Rebranding Perpustakaan Umum Kota Pasuruan Dalam Upaya Peningkatan Citra Event Story Telling Indra Gunawan; Pujiyanto Pujiyanto; Fariza Wahyu Arizal
MAVIS : Jurnal Desain Komunikasi Visual Vol 1 No 02 (2019): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (411.104 KB) | DOI: 10.32664/mavis.v1i02.417

Abstract

Pasuruan City Public Library has an activity that aims to appreciate the talent of elementary school age children in the field of literature through story telling events. The activity is an annual routine activity organized by the public library of Pasuruan city as an effort to get closer to the community. The use of promotional media in story telling events organized by the Pasuruan city public library is needed to attract the attention of the wider community. Considering the lack of media promotion carried out by the Pasuruan city public library, the event lacked support for the community. The design used to promote story telling events in the form of rebranding promotional media and the addition of supporting media in the form of stationary sets and merchandise. Promotional media rebranding is one of the solutions to help increase the attractiveness of the community towards organizing story telling events. The addition of media such as stationary sets and merchandise is not only used to attract the attention of the public, but the use of the media is intended as an added value needed so that the event has a separate identity.
Co-Authors Achmad Dito Adriyansyah Adriyansyah Ahmad Rozan Dewansyah Aisa Dinda Mitra Aloma K. K. Ambariyanto Ambariyanto Antoni Saputra Ari Handayani Arie Qur’ania Arief Setyo Nugroho Arya Kukuh Y Atiqoh Dwi Lestari Bayu Oktasandi Berty Octavia Nainggolan Boy Dian Anugra Sandy Covinia Dinda Berliana Dedy Hartama Dessy Yanti Desy Yofianti Donny F Manalu Donny Fransiskus Manalu, Donny Fransiskus Eka Irawan Eka Irawan Eko Ahadi eko hartato Endang S Hisyam Endang Setyawati Hisyam Eneng Tita Tosida Fadillah Sabri Fahrizal Rizky Fariza Wahyu Arizal FENNIL BUANA Ferra Fahriani Firdaus . Fithri Muliawati Fredi Andria Geraldo Alfaren Hanafi Hanafi Harpito Henityo Agung Asadi Heru Satria Tambunan Heru Satria Tambunan Heru Satria Tambunan I Wayan Rinas Iin Parlina Ika Okta Kirana Ika Okta Kirana Ika Wegiastuti Indah Rahmawati, Irna Sufiawati Kennedy - l Gusti Ngurah Janardana Lazim. N Lusi E, Azhari Lusi Epsilawati Marbawi Marbawi Meilani Damanik Misra Hartati Muhammad Danni Fawwas Songida Muhammad Fachrurrozi Bafadal Muhammad Isnaini Hadiyyul Umam Muhammad Ridwan Lubis Nurul E. E. Paulus Israwan Setyoko Pudji Rahayu Pujiyanto Pujiyanto Puspita Hartati Putra Adi Wijaya Regina Amanda Ria F. Ria N.Firman Rika Taslim Risdayati " Rizky Yulion Rochmadi Rochmadi Rusli - Rusydi Umar Sarifah, Norlaila Sarjimin Sarjimin Sartika Sartika Selli Oktaviani Septian Maulana Sobarudin Sobarudin Solikhun Solikhun Sudaryanto D Sudaryanto Sudaryanto Sumarno Sumarno Sumarno Sumarno Sumarno Sumarno Teddy Nofriyadi Teguh Adi Saputra Tenny Setiani Dewi Tetty Marlina Tarigan Tino Imam Maulana Pratama Tita Aulya Novira Titi Astuti Tjut Awaliyah Tobirin, Tobirin Tri Darwinto Vania Oktiani Pariyan Wanto, Anjar Wiwik Yunitaningrum Yuyu Oktarinata Zariul Antosa