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All Journal NADWA I-Finance Journal Jurnal Ilmiah Ekonomi Islam Islamika : Jurnal Ilmu-Ilmu Keislaman International Journal of Social Science and Business Jurnal Informatika Ekonomi Bisnis Khazanah Hukum El Mudhorib Jurnal Kajian Ekonomi dan Perbankan Syariah Jurnal Iqtisaduna Jihbiz: Jurnal Ekonomi, Keuangan dan Perbankan Syariah Al Dzahab Jurnal Pariwisata Nusantara (JUWITA) Journal of Law, Poliitic and Humanities JIEBS: Journal of Islamic Economics and Bussiness Studies Al-Muzdahir: Jurnal Ekonomi Syariah Jurnal Informatika Ekonomi Bisnis USRATY : Journal of Islamic Family Law
Mursal Mursal
IAIN Kerinci
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Journal of Law, Poliitic and Humanities

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Factors Influencing Decisions to Purchase Counterfeit Fashion Products: Brand Image, Price and Lifestyle (Literature Review Customer Behavior) Wawan Novianto; Ali Marzuki Zebua; Mursal
Journal of Law, Politic and Humanities Vol. 1 No. 4 (2021): (JLPH) Journal of Law, Politic and Humanities (August 2021)
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (516.486 KB) | DOI: 10.38035/jlph.v1i4.73

Abstract

Previous research or relevant research is very important in a research or scientific article. Previous research or relevant research serves to strengthen the theory and phenomena of the relationship or influence between variables. This article reviews the factors that influence purchasing decisions for counterfeit fashion products, namely: brand image, price and lifestyle, a literature study of consumer behavior. The purpose of writing this article is to build a hypothesis of the influence between variables to be used in further research. The results of this literature review article are: 1) brand image influences purchasing decisions for counterfeit fashion products; 2) price has an effect on purchasing decisions for counterfeit fashion products; and 3) lifestyle influences purchasing decisions for counterfeit fashion products.
Co-Authors Abdul Muid Ahmad Bustomi Aidil Novia Arzam Arzam Arzam Arzam Asa'ari Asa'ari Asa'ari Asa'ari Dafiar Syarif Dafiar Syarif Dafiar Syarif Defiar Syarif Delli Ridho Hayati Dena Ayu Doli Witro Hardiansyah Tambunan Ilma Amalia Mohd Fauzan Muhamad Izazi Nurjaman Muhammad Fauzi Muhammad Fauzi Muhammad Fauzi Muhammad Fauzi Muhammad Ridha DS Nopita Sari Putri Jianti Raid Alghani Rezki Agrisa Ditama Rifqi Nurdiansyah S Sipuldi Sandri Saputra Suci Mahabbati Topan Alparedi Topan Alparedi wawan devis wahyu Wawan Novianto Yuserizal Bustami Zebna Febi Zebua, Ali Marzuki Zufriani Zufriani