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Journal : Jurnal Pertanian Agros

FAKTOR – FAKTOR YANG MEMENGARUHI SIKAP PETANI MILENIALS TERHADAP KEBERLANJUTAN AGRIBISNIS SAYURAN DI KOTA JAMBI Aji Pangestu; Rosyani Rosyani; Fuad Muchlis
Agros Journal of Agriculture Science Vol 26, No 2 (2024): Edisi Juli
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v26i2.4698

Abstract

This research aims to determine 1) the attitudes of millennial farmers and the factors that influence them in carrying out vegetable agribusiness in Jambi City, 2) the sustainability of vegetable agribusiness in Jambi City, and 3) factors that directly or indirectly influence the attitudes of millennial farmers in the sustainability of vegetable agribusiness in Jambi City. The data source used in this research is primary data and uses the Partial Least Square (PLS) approach. The results obtained are 1) the attitude of millennial farmers towards vegetable agribusiness in Jambi City can be categorized as very positive. The factors that influence it are internal factors and external factors in the quite positive category; 2) the sustainability of vegetable agribusiness in Jambi City can be categorized as quite sustainable; 3) there are significant direct and indirect influences on factors that influence the attitudes of millennial farmers in the sustainability of vegetable agribusiness in Jambi City