Article Per Year (5 Year)
p-Index From 2019 - 2024
5.659
P-Index
This Author published in this journals
All Journal IPTEKMA SOCA: Jurnal Sosial Ekonomi Pertanian PIRAMIDA Agrotekno JURNAL REKAYASA DAN MANAJEMEN AGROINDUSTRI JURNAL MANAJEMEN AGRIBISNIS Media Ilmiah Teknologi Pangan (Scientific Journal of Food Technology) Jurnal Ilmiah Teknologi Pertanian Agrotechno Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Agroindustrial Journal
I Ketut Satriawan
JURUSAN TEKNOLOGI INDUSTRI PERTANIAN FAKULTAS TEKNOLOGI PERTANIAN UNIVERSITAS UDAYANA
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Social Sciences

Published : 72 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Ilmiah Teknologi Pertanian Agrotechno

 1 
Desain Sistem Informasi Pemasaran Produk Agroindustri Berbasis Website Edukasi Pada Gapoktan Minggirsari Blitar I Wayan Arnata; I Ketut Satriawan; G. W. Wirayuda
Jurnal Ilmiah Teknologi Pertanian Agrotechno Vol 8 No 1 (2023)
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JITPA/2023.v08.i01.p05

Abstract

The rapid development of internet technology in the modern era has not been fully utilized by farmers resulting in economic disparities among farmers due to product sales through extended supply chains so that there are significant differences in prices for agro-industrial commodities at the farmer and market levels. Meanwhile, farmers are still less interested in reading, resulting in limited knowledge of processing agricultural products to increase economic value. The research aims to design a sales and education system and produce a website for marketing agro-industry products based on an educational website that is good enough. The study was carried out in several stages, namely problem identification, website design using the waterfall method, website testing using the black box method, making questionnaires based on the user acceptance test (UAT), validity and reliability tests, distributing website acceptance questionnaires by users based on the user acceptance test (UAT) and data processing. The research results are to get a website design that combines sales and education systems in one website that is already running well by getting a 100 percent score when tested internally using the black box method. Website acceptance test by users using the user acceptance test (UAT) method results in a design factor of 77.86%, a content factor of 78.75%, and a usability factor of 78.24%. The real test for the entire website scores 78.2% and is included in the good category to be accepted in society.
Analisis Pengaruh Social Media Marketing Melalui Instagram Terhadap Brand Awareness Fish Sambal I Kadek Aditya Arimbawa; I Ketut Satriawan; I Gusti Ayu Lani Triani
Jurnal Ilmiah Teknologi Pertanian Agrotechno Vol 8 No 2 (2023)
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JITPA/2023.v08.i02.p07

Abstract

Fish Sambal is a seafood chili brand from Nusa Penida which markets its products through Instagram-based social media. However, there was a decrease in Instagram Fish Sambal performance in August-November 2022 compared to May-July 2022. The purpose of this study was to identify Fish Sambal's social media marketing strategy, analyze the effect of social media marketing on Fish Sambal's brand awareness and make suggestions for alternative social strategies. media marketing to increase brand awareness of Fish Sambal. In-depth interviews with Fish Sambal internal parties were conducted to identify the 4C social media marketing, the Structural Equation Modeling-Partial Least Square (SEM-PLS) method was used to analyze the effect of social media marketing on Fish Sambal brand awareness and the FGD method was used to make social media strategy proposals marketing. The results showed that Fish Sambal brand awareness was influenced by social media marketing and social media marketing dimensions consisting of context, communication, collaboration, and connection which could explain brand awareness of 58.9% and 41.1% explained by other dimensions outside the model. The proposed social media marketing strategy is on the context dimension; advertisement planner, maximizing Instagram features and determining when to upload content. Communications; carry out social media campaigns and carry out direct marketing. Collaboration; collaborate with influencers and other brands. Connections; create a membership program. Keyword: social media marketing, brand awareness, Structural Equation Modeling-Partial Least Square (SEM-PLS).
Co-Authors A.A. Putri Cahaya Tyasdela Ahmad Ali Akbar Ustadi Sadali Alfajriyanti Rachman Alfiana Afifi Amna Hartiati Anak Agung Putu Agung Suryawan Wiranatha Anak Agung Putu Agung Suryawan Wiranatha Avriella Anggita Bambang Admadi Bambang Admadi Harsojuwono Cokorda Anom Bayu Sandyasmara deria wahyuni Desya Rachmasari Cahyadewi DEWA AYU ANOM YUARINI Dewa Ayu Sega Neli Riyanti DWI PUTRA DARMAWAN Dwiki Firmandiri Natakusumah Eli Shylvia Br Tarigan Evita Zuyyina Afianti G. W. Wirayuda Gede Paramananda Jentrasaswin Gek Nanda Putri Dana Asih Hendri Hermawan Adinugraha Herry Frits Pinatik I A Istri Manik Iswari I Dewa Gede Yoga Priantara I Dewa Putu Oka Suardi I Gst. Bgs. Arya Yudiastina I Gusti Ayu Lani Triani I Gusti Ayu Oka Suryawardani I Gusti Ayu Sri Lestari I Gusti Ngurah Putra Ardinata I Kadek Aditya Arimbawa I Kadek Punia Atmaja I Ketut Ray Suwana I Made Adi Parimartha I Made Aries Susetia Mahdi I Made Teguh Mahagiri I Putu Eka Nila Kencana I Putu Gede Budisanjaya I Putu Meidyka Parstya Saputra I Putu Surya Atmaja I W.G. SEDANA YOGA I Wayan Arnata I Wayan Tika I Wayan Widia Ida Ayu Mahatma Tuningrat Ida Bagus Gde Pujaastawa Ida Bagus Gede Ardyana Pemaron S Jeckson Pardomuan Marpaung K. Ayu Novita Ketut Anik Mas Juliani Ketut Lilis Setiawati Luh Putu Melia Dewi Luh Putu Sukma Kiki Darini Luh Putu Wrasiati Lutfi Suhendra Made Hendra Mardiana Made Rizki Putri Dinanti Mei Kurnia Muhammad Ikhsan Nulzaen Natasya Damariandini Ngurah Agus Sanjaya ER Ni Komang Suryandari Ni Luh Ayu Uparina Yanti Putri Ni Luh Novi Ekayani Ni Made Dwi Astiti Sari Ni Made Dwining Purwanti Ni Made Evi Yulastari Ni Made Trisnayanti Ni Putu Candra Wikantari Ni Putu Hertika Dewi Ni Putu Indayani Ni Putu Ita Purnamayanti Ni Putu Kiki Vrashinta Dewi Ni Putu Lilik Setya Dewi Ni Putu Suwariani Noveliska Br Sembiring NYOMAN SEMADI ANTARA Pinondang Simanjuntak Putu Decky Yodharya Putu Marita Cakatini Rosyanta Putu Mas Krisna Utari Putu Shangrila Revia Parameswari Prascita Putu Yoga Pratama Putra S Ratna Dewi, Putu Cyntia Sadyasmara, Cokorda Anom Bayu Sangiang Ruth Sangiang Ruth Danella Sri Mulyani Sri Mulyani Sri Mulyani Sri Mulyani Tamara Isabela Tejawati Lianingsih Vera Wati Situmeang Wayan Widia Yugo Leonardo Panglewai