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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) JURNAL MANAJEMEN AGRIBISNIS DWIJENAGRO: JURNAL ILMIAH Jurnal Keilmuan dan Keislaman
Nyoman Parining
Program Studi Agribisnis Fakultas Pertanian Universitas Udayana
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Journal : Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism)

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Pengaruh Bauran Pemasaran terhadap Keputusan Konsumen Membeli Produk Hijau di Ubud Organic Market, Kecamatan Ubud, Kabupaten Gianyar LUH GEDE NANDA PRADNYAHERA TRIAYUNI; NYOMAN PARINING; PUTU UDAYANI WIJAYANTI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.9, No.2, Juli 2020
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

The Effect of Marketing Mix on Consumer Decisions to Buy Green Products in Ubud Organic Market, Ubud Sub-District, Gianyar Regency. Public awareness about health and the environment has led to increased market demand for green products. Ubud Organic Market is a market that provides a variety of green products to meet market demand for green products. The purpose of this study was to determine the effect of the marketing mix on consumer decisions to buy green products and the most dominant variable in influencing consumers to buy green products in the Ubud Organic Market. The sampling technique was conducted by using purposive sampling with 42 respondents. The analysis technique used is descriptive analysis and SEM-PLS analysis with the help of the SmartPLS 3.0 program.The results of this study indicate that product and price variables respectively have a positive and significant effect onpurchasing decisions of green products, while place and promotion variables have a positive but not significant effect onpurchasing decisions of green products. Product variable has a dominant influence on consumers' decision to buy green products. Ubud Organic Market organizer advised to improved product quality sold. Management of similar green market needs to be considered because it can answer consumers desire to shop more than once at Ubud Organic Market. Promotion can be done in new ways to help spread information about the market.
Strategi Pemasaran Pupuk Organik PT Biotek Indonesia Hijau Untuk meningkatkan Kinerja Perusahaan LUH PUTU DEWI SUKMAYANTI; KETUT BUDI SUSRUSA; NYOMAN PARINING
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.4, No.2, April 2015
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract Marketing Strategies of Organic Fertilizers at PT Biotek Indonesia Hijau to improve the Performance of the Company This study aimed at identifying and determining the internal environment (strengths and weaknesses) and the external environment (opportunities and threats), the position of the business and marketing strategies that should be implemented by PT BIH based on the current position of the company. The method of analysis used in this study was the analysis of the corporate environment, which consists of a matrix of IFE (Internal Factor Evaluation), EFE matrix analysis (External Factor Evaluation), and analysis of the BCG matrix (Boston Consulting Group). The results of the analysis of the IFE matrix was that PT BIH had a score of 2.50. The results of the analysis of EFE matrix was that PT BIH had a score of 3.15. BCG matrix analysis through the analysis of market growth rate and relative market share, it is known that in 2013 Biobali had a growth rate of 2.30% and the market value of the relative market share of 2.40%. PT BIH position was in the cell of Cash Cows. This means that companies with a market share is relatively large and at the same time only operate at a low market or not grow. Based on the position of the company, it can be produced alternative strategies that should be applied to the company, the product development strategy Product Development Strategy and Concentric diversification strategy.   Keywords: Marketing Strategy, Organic Fertilizer, IFE, EFE, BCG.
Strategi Pemberdayaan Kelompok Wanita Tani Sanur Asri Lestari dalam Pengembangan Urban Farming di Desa Sanur Kauh, Kecamatan Denpasar Selatan NI KADEK SRI UTARI; I GEDE SETIAWAN ADI PUTRA; NYOMAN PARINING
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.9, No.3, Desember 2020
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

Strategy For Empowerment Of Women’s Farmer Group Sanur Asri Lestari In The Development Of Urban Farming In Sanur Kauh Village, Kecamatan Denpasar Selatan Sanur Asri Lestari Women Farmers Group (hereafter KWT) is a women farmers organization consisting of 34 members in the village of Sanur Kauh. It is designated asKawasan Rumah Pangan Lestari (KRPL), a project that aims to increase ??green areas, realize food security, and increase family income through the utilization of vacant land and owned yard. The purpose of this research is to develop strategies and efforts to empower KWT. Research methods include (1) interviews with respondents and key informants (2) IFAS and EFAS matrix analysis, (3) formulation of alternative strategies with SWOT. The strategy that needs to be implemented is a growth strategy by introducing technological innovations such as drip irrigation. With IFAS matrix value of 3.10 and EFAS matrix value of 3.0, the IE matrix is ??in cell I (3.0 - 4.0). The result of empowering KWT proves that human development and business development are in good categories, institutional / organizational development in medium category, and environmental development in very good category. The KWT management organize activities that support group development such as hydroponic workshops to develop more diverse products while simultaneously managing the KWT garden gladually. The KWT members made direction board to go to KWT garden, they alsocreating attractive logos and packaging designs. The government or related institutions provide training and assistance to KWT.
Analisis Bauran Promosi Kopi Luwak di UD Cipta Lestari Desa Pujungan Kecamatan Pupuan Kabupaten Tabanan NI PUTU WINDA PURNAMI DEWI; RIA PUSPA YUSUF; NYOMAN PARINING
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.4, No.4, Oktober 2015
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

  Abstract Analysis of Promotion Mix Kopi Luwak at UD Cipta Lestari Pujungan Village Subdistrict Pupuan Tabanan Coffee is a kind of beverage derived from the coffee bean processing plants. Coffee classified into the genus Coffea Rubiaceae family. There are three known types of coffee plants in Indonesia including arabic coffee, robusta coffee and coffee Liberika. One of the products processed coffee produced and considered to have a huge business potential in Indonesia even in the world is the civet coffee. Kopi Luwak coffee is produced from the fermentation process through the stomach mongoose or weasel that eats ripe coffee cherries are then removed in the form of feces. This study aims to determine the promotional mix of civet coffee conducted by UD. Cipta Lestari which includes advertising, personal selling, sales promotion, public relations, and direct sales as well as to determine what the obstacles faced by the company in the application of the promotional mix. Methods of data collection in this study using observation, interviews, documentation and literature. The method used is descriptive qualitative analysis. The results showed that the company has already carried out promotions through all the variables of the promotional mix includes advertising, personal selling, sales promotion, public relations, and direct marketing as well as the obstacles faced by companies in the application of the promotional mix namely obstacles on promotional costs and shortages of raw materials. Keywords: promotion mix, civet coffee, direct marketing
Faktor-Faktor yang Mempengaruhi Frekuensi Pelanggan Berbelanja Produk Fresh Food di Tiara Dewata Denpasar NOVITA A. P. SILALAHI; DWI P. DARMAWAN; NYOMAN PARINING
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.1, No.2, Oktober 2012
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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ABSTRACT Factors Affecting the Frequency of Shopping Customers Fresh Food Products at Tiara Dewata Denpasar The experiment aimed to determine the factors that affect the frequency of customer shopping fresh food products at Tiara Dewata, to find a significant difference between customers who frequently shop and rarely go shopping, to determine what factors most influence the differences in the frequency of customers who frequently shop and rarely buy fresh food products Tiara Dewata. Selection of study sites deliberate. Data analysis method used in this research is the analysis Discriminant were processed using SPSS 13 software for windows. The results showed that there are three variables that affect the frequency of customer shopping fresh food products is support facilities, promotion, and comfort. There are significant differences (real) between groups often shop with a rare group shopping. The difference is that groups often shop has a good assessment of the three variables that affect the frequency of shopping for customers, while the group who rarely shopped have a poor assessment of the three variables that affect the frequency of customer shopping. It can be seen from the above group average values ??are often higher than the average value of the group rarely smaller. The most influential factors are frequency differences shopping facilities to support customers. Keyword: frequency of customer shopping, fresh food products
Faktor-faktor yang Berperan dalam Keputusan Konsumen Mengkonsumsi Produk Susu Bubuk Dancow Instant Enriched di Kota Denpasar LUH GEDE GITA SARASWATI; I KETUT SUAMBA; NYOMAN PARINING
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.4, No.4, Oktober 2015
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

Abstract Factors that Plays Role in Consumer’s Decision of Consuming Dancow Instant Enriched Powdered Milk in Denpasar. The purpose of this study was to determine any factors that play a role in the consumer's decision to consuming Dancow Instant Enriched milk powder , the role of indicators to variable, and the role of indicators of consumer’s decision to consume Dancow Instant Enriched milk powder in Denpasar. Data collection method used in this research is interview and documentation study. Method used is quantitative method, where variables are measured with an ordinal scale. The data is then processed using confirmatory factor analysis. Based on the results of this study concluded that the variables that have the largest share of the consumer's decision is variable X4, X2 and X5. X6 has the lowest variable part of the consumer's decision to consume Dancow Instant Enriched milk powder. Indicators of variables X1, X2, X3, X5, and X6 are equally important by 50%. indicator x43 has the biggest role value to variable X4 which is equal to 28.8%. Indicator x81 has the biggest role value to variable X8 which is equal to 42.2%. Indicators that have the biggest role to the consumer's decision to consume Dancow Instant Enriched milk powder  is  indicator x43 with the role value 9.81%. Indicators that have the second biggest role value  is indicator x42 with 9.54%. The role value of  indicators x21 and x22 is equal to 9.18%. Keywords: consumer decision, factor analysis, Dancow Instant Enriched
Strategi Pengembangan Kelompok Pengrajin Pandan Wangi di Desa Tumbu, Kecamatan Karangasem, Kabupaten Karangasem, Provinsi Bali PUTU ASRI CIPTA LESTARIANI; NYOMAN PARINING; I KETUT SURYA DIARTA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.2, Desember 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

Pandan Wangi Craftsmen Group Development Strategy in Tumbu Village, Karangasem District, Karangasem Regency, Bali Province Tumbu Village is located in Karangasem District, Karangasem Regency, Bali Province with an area of approximately 400 Ha, with a residential area in its center. Tumbu Village has abundant potential and wealth with a series of hills, rice fields, gardens. The village borders the sea, overlooking the southern Lombok Strait. Tumbu Village is the center of pandanus mat craftsmen in Karangasem Regency. The purpose of this study is to determine internal and external factors and strategies of the Pandan Wangi Craftsmen Group development process in Tumbu Village, Karangasem District, Karangasem Regency. The results show that the internal factor that became a force in the Pandan Wangi Craftsmen Group Development is to have raw materials that are available continuously. An internal factor which is a weakness in the development of the Pandan Wangi Craftsmen Group is the relatively small number of members. While the external factor that became an opportunity in the development of the Pandan Wangi Craftsmen Group that Tumbu Village which has a tourist attraction in Soekasada Ujung Park and the challenge is that raw materials decline during the prolonged dry season and prices soar up. The Pandan Wangi Craftsmen Group Development Strategy is obtained from the results of the SWOT Matrix.
Dampak Program Simantri 245 Banteng Rene terhadap Subak Renon di Kecamatan Denpasar Selatan, Denpasar AHMAD SURYA JAYA; I WAYAN WINDIA; NYOMAN PARINING
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.6, No.2, April 2017
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (181.705 KB) | DOI: 10.24843/JAA.2017.v06.i02.p15

Abstract

Impact of 245 Rene Bull Simantri Program on Subak Renon in South Denpasar District, DenpasarSimantri is one of the strategies in order to accelerate the adoption of agricultural technology by integrating the agricultural sector into supporting sectors in accordance with the potential of each region. The purpose of this study was to analyze and describe the impact of 245 Rene Bull Simantri program on Subak Renon Renon.The choice of research location was made on purpose with consideration that the Subak location was within the urban areas. The existence of Simantri program in in Subak did not run well. Subak Renon which are adjacent to several other Simantri already capable of utilizing livestock waste into fertilizer. The 30 samples were taken out of 102 members of Subak, using a sampling technique of random sampling. The data were collected through interviews, observation and documentation. The data analysis used descriptive methods.The results showed that there was no impact of 245 Simantri program on Subak Renon in terms of increased cropping intensity, the institutional development supporting agricultural activities, the increase of farmers' income, the area of organic lands, the creation and the development of organic agriculture and infrastructure in the region of Subak Renon, so that the activities of 245 Rene Bull Simantri Renon were inactivated. The suggestion that can be made by the writer associated with this study is that the government is expected to reactivate back 245 Rene Bull Simantri in Renon and the provincial and municipal governments are expected to provide competent assistance counselors and fund assistance in order to give a positive impact on Subak Renon.
Sistem Pemasaran Kopi Bubuk Sari Buana pada UD. Mega Jaya IDA BAGUS OKA PURNAMA; NYOMAN PARINING; I DEWA GD. RAKA SARJANA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol. 1, No. 1, Juli 2012
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

ABSTRACT Marketing System of Sari Buana Coffee Powder at UD. Mega Jaya Ground coffee is a beverage that is very common and widespread in the surrounding communities. The success of the company to deliver products to consumers will require a merchant supplier, in the form of marketing agencies to quickly get to the consumer product. The role of the marketing agency is required by companies to market their products. This study aims to determine: 1) the marketing of coffee powder Sari Buana marketing at UD. Mega Jaya. 2) the magnitude of marketing margins in each of the agencies involved in each marketing channel. The research was conducted at UD. Mega Jaya, Central Singapadu Village, District Sukawati, Gianyar Regency. Data obtained from the field were analyzed with descriptive methods and analysis of marketing margins. The study found that the marketing of coffee powder in UD. Mega Buana Sari Jaya starts from the manufacturers, marketing agencies, and distribution. UD. Mega Jaya is a producer Sari Buana ground coffee that has multiple functions in the conduct of marketing such products, has a raw material procurement, production, product inventory, production costs, choose a marketing agency, pricing, promotion, delivery, ordering, and well received by the company's risk. Marketing agencies involved in marketing products in the company starting from major retailers and small retailers that distribute products to end customers. So that products marketed to consumers quickly end. Marketing channel consists of four channels, namely: 1) Company - Large - Small Retailer - Consumer. 2) Company - Large Retailer - Consumer. 3) Company - Small Retailer - Consumer. 4) Company - Consumer. Of the channel obtained the highest sales volume at the company's channel I and III. Marketing margins in the channel I is equal Rp.2.500 (5.882%), channel II Rp. 2500 (5882%), channel III Rp. 1000 (2.352%) and Rp IV line. 0 (0%). Judging from the company's product sales volume, the first marketing channel is the channel of the most highest level of sales as compared to other channels. So it is recommended to do further research to determine the most effective channels and profitable for the company and UD. Mega Jaya should be much more to maximize the performance of existing marketing channels by controlling the marketing of all existing institutions. Key words: marketing, coffee powder, marketing margins
Strategi Pemasaran Kopi Bubuk Lumbung Mas Kelurahan Beng Kecamatan Gianyar Kabupaten Gianyar I KADEK MARYANA; NYOMAN GEDE USTRIYANA; NYOMAN PARINING
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.4, No.3, Juli 2015
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

Abstract Marketing Strategy of Lumbung Mas Coffee Powder Beng Village Gianyar District Gianyar Regency                This research is purpose to identify the key internal and external factors that influence the marketing of Lumbung Mas coffee powder and simultaneously formulating alternative strategies that can be selected by the company. This study uses IFAS matrix, EFAS matrix, IE matrix, and SWOT matrix to formulate alternative strategies. The results showed that internal environmental factors that influence is a good quality of coffee powder, product prices cheaper than competitor's product, the company is still conducting independently with simple equipment, as well as a limited amount of capital company. While external environmental factors that affect the availability of sufficient raw materials, demand for the consumption of beverages like coffee, competition with similar companies, as well as the increasing number of product substitution. Alternative strategies that need to be done by the company is developing a marketing network, improve customer service quality, strengthen cooperation with government agencies, improving the quality of human resources through training, improving the promotion and advertising, set prices to face the competition, improve the use of technology, as well as suppress any the possibility of leakage of operating costs.  Keywords: coffee, marketing strategy, Lumbung Mas
Co-Authors A. A. A. WULANDIRA SAWITRI DJELANTIK Agung Setya Wardana AHMAD SURYA JAYA ANAK AGUNG MADE MULYADI PUTRA BINTANG FAJAR PATMA CAHYAGAMA DIAN KURNIASIH DWI PUTRA DARMAWAN ELISA SURTANTIN ENI PERMATASARI FITRIA RETNONINGSIH Hadi Sutoyo I DEWA AYU SRI YUDARI I Dewa Gede Raka Sarjana I Dewa Putu Oka Suardi I Gede Setiawan Adi Putra I GUSTI AYU AGUNG LIES ANGGRENI I Gusti Ayu Oka Suryawardani I GUSTI NGURAH KETUT SURYA DHARMA I KADEK MARYANA I Ketut Suamba I Ketut Surya Diarta I KOMANG JUNIARTA I Made Sarjana I Made Sukewijaya I Nyoman Gede Ustriyana I PUTU AGUNG SATRIA PERMANA I PUTU BAGUS YOGANA I WAYAN SUDARTA I WAYAN WINDIA IDA BAGUS OKA PURNAMA JON ALPREDO MALAU K REDIK MARDIKA KADEK AGUS NOPTANDIKA KUSUMA KETUT BUDI SUSRUSA KUMIL LAILA LUH GEDE GITA SARASWATI LUH GEDE NANDA PRADNYAHERA TRIAYUNI LUH PUTU DEWI SUKMAYANTI MADE SUDANA Ni Kadek Sri Guntari NI KADEK SRI UTARI NI LUH GEDE WULAN ADI PRANITI Ni Luh Putu Sarasmita NI MADE JUNIARI NI PUTU ARI PURNAMAYANI NI PUTU WINDA PURNAMI DEWI Ni WAYAN SRI ASTITI NI WAYAN SUDIARMINI NOVITA A. P. SILALAHI NYOMAN EDY DARMAYASA NYOMAN SUTJIPTA PUTU ASRI CIPTA LESTARIANI Putu Udayani Wijayanti RATNA KOMALA DEWI RIA PUSPA YUSUF SHINTA RODAME SITUMORANG Suwarno Suwarno WAYAN SUDARTA