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All Journal Journal of Economics, Business, & Accountancy Ventura Jurnal Manajemen Dan Kewirausahaan EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Jurnal Sosial Ekonomi Perikanan
Sudirman Zaid
Jurusan Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Halu Oleo
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media

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Journal : EKUITAS (Jurnal Ekonomi dan Keuangan)

 1 
PENGARUH RELATIONSHIP MARKETING TERHADAP KEPUASAN NASABAH DAN LOYALITAS NASABAH BANK RAKYAT INDONESIA DI SULAWESI TENGGARA Sudirman Zaid
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 11 No 3 (2007)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (0.057 KB) | DOI: 10.24034/j25485024.y2007.v11.i3.403

Abstract

This research is intended to test the effect of relationship marketing upon customer satisfaction and customer loyalty of the Bank Raykat Indonesia in Southeast Sulawesi. This research applies the explanatory type, namely a research conducted by giving an explanation on the symptoms produced by object of research.The samples of this research involve 200 saving deposits customer of Bank Rakyat Indonesia distributed based on purposive allocation of each Bank Rakyat Indonesia in Southeast Sulawesi. Then, they are analyzed by using SEM (structural equation modeling) by applying the program AMOS (analysis of moment structure) 4.01.The result of this research indicate that the relationship marketing have the positive and significant effect to the customer satisfaction and customer loyalty with the path coefficient each 0.556 and 0.501. And than, customer satisfaction have the positive and significant effect to the customer loyalty with the path coefficient 0.479. Beside that, the relationship marketing have the indirect effect to the customer loyalty, mediated customer satisfaction with the path coefficient 0.266.
Co-Authors Alida Palilati Arif Rahman Syah Ayi Safitri Dedy Takdir Syaifuddin Dessy Firiyani Wulandari Dharma Prayudi Eliyanti Agus Mokodompit Endro Sukotjo Endro Sukotjo Fatricia Fatricia Haris Khoirul Imam Khoirul Imam Haris Yusuf Hartini Hartini Hartini Hartini Hayat Yusuf Hayat Yusuf Irma Sri Wahyuni Juharsah Juharsah La Evi La Ida Laode Asfahyadin Aliddin Muhamad Masri Muhammad Aswin Mukka Ipo Murdjani Kamaluddin Murdjani Kamaluddin Nasrul Nasrul Nofal Nur Noval Nur Oktavinus Oktavinus Rachmad Rialdy Hasan Rachmat Rialdy Hasan Rahmat Madjid Riski Amalia Madi S., Nursaban Rommy Salma Saleh Samuddin Samuddin sappodin sappodin Sinarwati Sinarwati Sinarwaty Sinarwaty Sinarwaty Sunarjo Sri Hasriani Valentinus Amstrong TN Wa Neni