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All Journal Journal of Economics, Business, & Accountancy Ventura Jurnal Manajemen Dan Kewirausahaan EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Jurnal Sosial Ekonomi Perikanan
Sudirman Zaid
Jurusan Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Halu Oleo
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media

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Journal : Journal of Economics, Business,

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The Role of Familiarity in Increasing Repurchase Intentions in Online Shopping Sudirman Zaid
Journal of Economics, Business, & Accountancy Ventura Vol 23, No 1 (2020): April - July 2020
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v23i1.2132

Abstract

This study aims to determine the relationship between trust, satisfaction, and repurchase intention at online shopping providers, such as Tokopedia, Bukalapak, Lazada, Zalora, and Blibli, in Kendari City. In detail, this study also aims to determine the role of familiarity in strengthening the relationship between trust, satisfaction, and repurchase intentions. There are 250 respondents involved in this study obtained through convenience sampling technique. The analysis is carried out in 2 stages. The first stage is to simultaneously test the role of trust and satisfaction in increasing repurchase intention. The second stage is to determine the role of familiarity as a moderating variable. Moderating Regression Analysis (MRA) is used to test the causal relationship. The results of this study indicate that familiarity increases the effect of trust on satisfaction, the effect of trust on repurchase intention, and the effect of satisfaction on repurchase intention. The results of this study contribute to the development of the concept of relationship marketing, especially to increase repurchase intention through the development of the concept of familiarity. This study's limitation is that there is no comparison between familiarity attitudes for each online shopping service provider.
Co-Authors Alida Palilati Arif Rahman Syah Ayi Safitri Dedy Takdir Syaifuddin Dessy Firiyani Wulandari Dharma Prayudi Eliyanti Agus Mokodompit Endro Sukotjo Endro Sukotjo Fatricia Fatricia Haris Khoirul Imam Khoirul Imam Haris Yusuf Hartini Hartini Hartini Hartini Hayat Yusuf Hayat Yusuf Irma Sri Wahyuni Juharsah Juharsah La Evi La Ida Laode Asfahyadin Aliddin Muhamad Masri Muhammad Aswin Mukka Ipo Murdjani Kamaluddin Murdjani Kamaluddin Nasrul Nasrul Nofal Nur Noval Nur Oktavinus Oktavinus Rachmad Rialdy Hasan Rachmat Rialdy Hasan Rahmat Madjid Riski Amalia Madi S., Nursaban Rommy Salma Saleh Samuddin Samuddin sappodin sappodin Sinarwati Sinarwati Sinarwaty Sinarwaty Sinarwaty Sunarjo Sri Hasriani Valentinus Amstrong TN Wa Neni