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All Journal DERIVATIF Akuisisi : Jurnal Akuntansi Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat Edunomia : Jurnal Ilmiah Pendidikan Ekonomi Jurnal Akuntansi AKTIVA Jurnal Manajemen DIVERSIFIKASI PROSIDING SEMINAR NASIONAL PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT (SNPPM) UNIVERSITAS MUHAMMADIYAH METRO
Fitriani Fitriani
Universitas Muhammadiyah Metro
Religion Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Physics Public Health Social Sciences Other

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Mengembangkan Minat Mahasiswa Untuk Berwirausaha Dengan Faktor E-Commerce Dan Pengetahuan Kewirausahaan Studi Kasus Pada Mahasiswa Manajemen Universitas Muhammadiyah Metro Nina Lelawati; Fitriani Fitriani; Meilis Sartika
Jurnal Manajemen DIVERSIFIKASI Vol 3 No 3 (2023): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i3.2587

Abstract

Entrepreneurship is an indirect way to overcome poverty. Namely by providing knowledge,skills and fostering entrepreneurial attitudes in job seekers through entrepreneurshipdevelopment. Fostering an entrepreneurial spirit in students is believed to be an alternativeto reducing poverty levels, because graduates are expected to become educated youngentrepreneurs who are able to start their own businesses. Entrepreneurship can not only beused as short-term business tips but also as a general life hack in the long term to createopportunities. in the business sector, for example, companies are successful and obtain greatopportunities because they have creativity and innovation. The aim of this research is to findout whether e-commerce and entrepreneurial knowledge together influence entrepreneurialinterest in management study program students at Muhammadiyah Metro University. This research uses a quantitative approach and the research method used is the Slovin formula.The sample in this research was only taken from 86 students from the class of 2018 at theFaculty of Economics and Business, Muhammadiyah Metro University. The data analysistechniques used are validity test, reliability test, normality test, linearity test. Testing theanalytical model in this research uses multiple linear regression analysis, t test, f test and rdetermination. Based on the results of research using the t test, it was found that e-commercehad an effect on interest in entrepreneurship among students in the management studyprogram at Muhammadiyah Metro University. Knowledge of entrepreneurship has no effectand is not significant on interest in entrepreneurship among students in the managementstudy program at Muhammadiyah Metro University. From the f test, it was found that ecommerce and entrepreneurial knowledge together had a significant effect on interest inentrepreneurship among students in the management study program at MuhammadiyahMetro University.
Pengaruh Literasi Ekonomi Dan Tingkat Penggunaan Media Sosialterhadap Minat Berwirausaha Pada Mahasiswa FEB Universitas Muhammadiyah Metro Febriyanto Febriyanto; Fitriani Fitriani; Dandi Rama Setiawan
Jurnal Manajemen DIVERSIFIKASI Vol 3 No 3 (2023): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i3.2644

Abstract

This researchwas conducted in order to determine the effect of economic literacy and thelevel of use of social media on the entrepreneurial interest of FEB students, MuhammadiyahMetro University. The type of research used is quantitative research. Sampling techniqueusing Accidental Sampling. Only 90 samples used were in accordance with predeterminedcriteria. The data used is primary data with the distribution of questionnaires in the form of alist of questions with several alternative answers for respondents. The statistical test used totest the hypothesis is multiple linear regression analysis and tested using the statisticalpackages for the social science (SPSS) version 25 program. Based on the results of statisticaltests, it shows that economic literacy and the level of use of social media have a positive orsignificant influence on the entrepreneurial interest of FEB students, Muhammadiyah MetroUniversity.
Dampak Inovasi Produk Dan Penggunaan Media Sosial Terhadap Keputusan Pembelian Studi Kasus Pada Produk Kemplang Panggang Palembang Amanda Selamet Fuadi; Fitriani Fitriani; Desi Ramalia
Jurnal Manajemen DIVERSIFIKASI Vol 3 No 3 (2023): September
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i3.2658

Abstract

Entrepreneurial competition is currently very high because all companies are constantlytrying to increase their market share by getting new customers. Business conditions changedynamically with changes in the surrounding environment and changes in the tastes ofconsumers who are increasingly diverse. The community is required to be creative byprocessing fish into other processed fish products such as kemplang biscuits, these processedproducts are very popular with the community for complementary foods. This study aims todetermine 1) To find out whether product innovation has an effect on purchasing decisions.2) To find out whether the use of social media has an effect on purchasing decisions. 3) Tofind out the variables of product innovation and the use of social media together have aneffect on purchasing decisions. This study uses a quantitative approach. The survey methodwas chosen as the primary data source. The survey method focuses on collecting data fromrespondents who have certain information, thus enabling researchers to solve problems. Inthis study, the population was taken based on consumers who made purchases of AmandaKemplang crackers as many as 115 per month. Data collection techniques using aquestionnaire with a Likert scale. The results showed that 1) there was a positive and significant influence between product innovation on purchasing decisions. 2) there is apositive and significant influence between social media on purchasing decisions. 3) there is apositive and significant influence between product innovation and the use of social mediatogether on purchasing decisions
Co-Authors Ali, Karnila Angga Kurniawan Ardiansyah Japlani, Ardiansyah Bobi Hidayat Dandi Rama Setiawan Darmayanti, Elmira Febri Desi Ramalia Dimas Aldi Romadhoni Durotun Nasikah Elmira Febri Darmayanti Endang Tri Susilowati Ery Baskor Ery Baskoro Febriyanto Febriyanto Irfaan Hisyam Saputra Jati Imantoro Meilis Sartika Muhammad Ilham Fuadin Ni Wayan Yani Sulistiyawati Nina Lelawati Pingky Kurnia Sari Putri Maydilla Rian Mochammad Sobri Rian Tri Prastyo Rickoadji Pagestu Risa Uswatun Khasanah Rosid, Andiana Selamet Fuadi Siti Walimah Suryadi Suryadi Tri Widiarty Triani Ratnawuri Widi Yanto Yoga Prasetyo Wibowo Zamira Salsabila