Article Per Year (5 Year)
p-Index From 2019 - 2024
6.617
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Modernisasi JISI UMJ (Jurnal Integrasi Sistem Industri UMJ) Jurnal Perlindungan Tanaman Indonesia MODELING: Jurnal Program Studi PGMI Journal of Economic, Bussines and Accounting (COSTING) Preventif Journal Jurnal Kesehatan Bina Generasi JURNAL PENDIDIKAN TAMBUSAI Jurnal Nasional Komputasi dan Teknologi Informasi Jurnal Ilmiah Mandala Education (JIME) JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Ilmiah Profesi Pendidikan Dinasti International Journal of Digital Business Management RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Pengabdian Kesehatan SUPERMAT (JURNAL PENDIDIKAN MATEMATIKA) Jurnal Riset dan Inovasi Pembelajaran Implementasi Manajemen & Kewirausahaan Linguistic, English Education and Art (LEEA) Journal Jurnal Kajian Ilmu Pendidikan (JKIP) Journal of Informatics and Computer Science (JINACS) JURNAL INOVASI DAN PENGABDIAN MASYARAKAT INDONESIA JEER (Journal of Elementary Educational Research) The Teacher of Civilization: Islamic Education Journal Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Open Community Service Journal COREAI: Jurnal Kecerdasan Buatan, Komputasi dan Teknologi Informasi Indonesian Journal of Innovation Multidisipliner Research Tarsius: Jurnal Pengabdian Tarbiyah, Religius, Inovatif, Edukatif dan Humanis Journal of World Future Medicine, Health and Nursing Qismul Arab: Journal of Arabic Education
Mutmainah Mutmainah
Sekolah Tinggi Ilmu Farmasi “YAYASAN PHARMASI” Semarang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Veterinary Other

Published : 50 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Implementasi Manajemen

 1 
Bagaimana price perception, brand image, dan service quality mempengaruhi consumer buying interest?: Empirical study Mutmainah, Mutmainah; Nikmah, Masfi'atun
Implementasi Manajemen & Kewirausahaan Vol 3 No 1 (2023): JURNAL IMKA (APRIL)
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/imka.v3i1.161

Abstract

This study aims to determine the effect of price perception, brand image, service quality on purchase intention at umammi cheese banana outlets in Mojokerto City either partially or simultaneously. The research method used is a quantitative research method with descriptive analysis and data sources, namely primary data and secondary data. The population in this study are consumers who buy cheese bananas whose population is known, namely 85 samples. The data analysis technique used is multiple linear regression. The test results with regression analysis found that price perception, brand image, and service quality have a partial effect on consumer buying interest. Simultaneously, price perception, brand image, and service quality also influence consumer buying interest. The novelty of this study is that we jointly test how the correlation of price perception, brand image, service quality in encouraging consumer buying interest, which previously was rarely done by many studies.
Co-Authors A, Muhammad Tahir Abdjul, Nur Kurnia Agung Budi Santoso Agus Hermanto Agus Purwowidodo Akhmadi Akhmadi Al-Fikriah, Najwa Azkiatul Fadilah Anggraini, Fitria Anugrah, Dinda Rahmawati Anuli, Wadan Anuli, Wadan Y Ardianto Ardianto Asma, Andi Asrul Asrul Bagiana, Kadek Binol, Astria Cipta, Subhan Panji Darise, Gina Nurvina DEWI SARTIKA Egayani, Egayani Ekayanti, Ekayanti F, Yuvianti D Farhansyah, Muhammad Franyoto, Yuvianti Dwi Gonibala, Rukmina Halimatussa'diah, Halimatussa'diah Hanna Sundari Hilyatin, Nadia I Kadek Bagiana Ika Puspitaningrum Ilham, Abrari Ilhamsyah Indartini, Mintarti Juhana, Juhana Jusriadi Kadir Kadir Kalayo Hasibuan Kamil, Athiyyah Rosyadah Nurwidjaya Karim, Jamalia Kusumastuti, Frida Restu Rizki Lahabu, Nabila Nasria Ramdjani Lakari, Fitri Lamasese, Nur Ifnaita Lewar, Emanuel Suban Bala Lia Kusmita Lukita, Cahya Mabrur, M. Fadli Makalalag, Ditha Regita Mambang Mamonto, Cici Prishelia Mamonto, Suci Marliani Matawae, Muhammad Firmansyah Mayang Sari Mikrayanti, Mikrayanti Mokoagow, Deby Amalia Muchlis Muchlis Muhammad Zulfadhilah Mulyadin, Edi Murtalib, Murtalib Naparin, Husni Nikmah, Masfi'atun Nur Baeti, Nur Nur Fadli Utomo Nurnaningsih Nurnaningsih, Nurnaningsih Oktaviana Purnamasari Panudju, Andreas Tri R, Ungsari Rajak, Andri Ramadhan Tosepu Ramadhona, Cindy Lutvi Reksamunandar, Rhyan Prayuddy Rosmini Rosmini Sahibe, Nurhayati Sanusi, Fauji Saputera, Selamet Saputra, M. Wahyu Hadi Sari, Nursina Satriani Satriani Septian, Esa Setiawati, Maria Caecilia Nanny Sigit Setiawan Silviana, Dewi Siti Munisih Soendoro, Aries K. Sowanto, Sowanto Sri Endang Sri Haryanti Sri Wulandari Surani, Dewi Suryani, Emma Syaharani, Cinta Nadhifa Syapotro, Usman Tria Patrianti Trian Pamungkas Alamsyah, Trian Pamungkas Tungkagi, Calvina Izumi Putri Tusi, Juandri Seprianto Umi Marfuah Vanchapo, Antonius Rino Waladiri, Djuhria Wardhana, Dewi Wawo, Balbina Antonelda Marled Wildaniyati, Arini Wiyli Yustanti Wulandari Wulandari Yuanyuan Wang, Yuanyuan Zainal, Nur Fitriani Zou, Guijiao