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All Journal JAM : Jurnal Aplikasi Manajemen International Journal of Artificial Intelligence Research JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK The Management Journal of Binaniaga EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Administrasi dan Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Pengabdian kepada Masyarakat Joong-Ki : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Pelitabangsa Jurnal Ilmiah Multidisiplin KENDALI: Economics and Social Humanities e-Jurnal Apresiasi Ekonomi Jurnal Pelita Pengabdian Jurnal Pengabdian Masyarakat (Jupemas) Joong-Ki JPMAS : Jurnal Pengabdian Masyarakat Glow: Jurnal Pengabdian Kepada Masyarakat
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Universitas Pelita Bangsa
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Journal : Joong-Ki : Jurnal Pengabdian Masyarakat

 1 
Penerapan Digital Marketing Sebagai Media Penjualan Agribisnis Dengan Teknik Hidroponik Desa Karang Rahayu Kab Bekasi Fitri Rezeki; Yuan Badrianto
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 1 No. 2: Mei 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (437.134 KB)

Abstract

Digital marketing is very helpful for business people in interacting with consumers directly to producers, to meet the company's operational needs, the ease obtained from digital marketing is expected to develop the agribusiness industry located in Karang Rahayu Village of South Cikarang District of Bekasi Regency. Limited land in the middle of the city becomes a obstaclesto develop hydroponic cultivation. The lack of understanding of the people of Karang Rahayu Village regarding the opportunities of the agribusiness industry and hydroponic cultivation is the main problem that must be resolved immediately. The lack of ability to market will also have an impact on business prospects so that it is necessary to conduct Training on the Application of Digital Marketing as a Medium of Agribusiness Sales with Hydroponic Techniques in Karang Rahayu Village, Bekasi Regency. In community service in Karang Rahayu Village, South Cikarang Subdistrict, there are 4 methods used including observation methods, interview methods and training methods. The results achieved by Training in The Implementation of Digital Marketing as a Medium of Agribusiness Sales with Hydroponic Techniques in Karang Rahayu Village of Bekasi Regency from PKK Mothers earn additional income thanks to hydroponic cultivation and reach broad segmentation to exit the island by utilizing digital marketing.
Penerapan Digital Marketing Sebagai Media Penjualan Agribisnis Dengan Teknik Hidroponik Desa Karang Rahayu Kab Bekasi Fitri Rezeki; Yuan Badrianto
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 1 No. 2: Mei 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital marketing is very helpful for business people in interacting with consumers directly to producers, to meet the company's operational needs, the ease obtained from digital marketing is expected to develop the agribusiness industry located in Karang Rahayu Village of South Cikarang District of Bekasi Regency. Limited land in the middle of the city becomes a obstaclesto develop hydroponic cultivation. The lack of understanding of the people of Karang Rahayu Village regarding the opportunities of the agribusiness industry and hydroponic cultivation is the main problem that must be resolved immediately. The lack of ability to market will also have an impact on business prospects so that it is necessary to conduct Training on the Application of Digital Marketing as a Medium of Agribusiness Sales with Hydroponic Techniques in Karang Rahayu Village, Bekasi Regency. In community service in Karang Rahayu Village, South Cikarang Subdistrict, there are 4 methods used including observation methods, interview methods and training methods. The results achieved by Training in The Implementation of Digital Marketing as a Medium of Agribusiness Sales with Hydroponic Techniques in Karang Rahayu Village of Bekasi Regency from PKK Mothers earn additional income thanks to hydroponic cultivation and reach broad segmentation to exit the island by utilizing digital marketing.
Co-Authors Abdul Halim Anshor Ade Rizky Oktavian Andini Putri Riandani Anna Wulandari Dirhamsyah Dirhamsyah Erina Rulianti Fachrurazi Karyono Karyono Kosasih Miftah Wangsadanureja Nany Librianty Ni Desak Made Santi Diwyarthi Nugroho, Arief Teguh Nurhidayanti, Nisa Radiatul Fadila Rahmat Hidayat Rahmawati Dwi Kartika Retno Fitri Astuti Retno Purwani Setyaningrum Rizqon Jamil Farhas Rustianah Rustianah Septiayu Restu Wulandari Siska Wulandari Supriyanto Surya Bintarti Sutarto Sutarto TITIN SUNARYATI Turmudhi, Anis Yuan Badrianto Yunita Ramadhani Yunita Ramadhani RDS