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Universitas Bina Bangsa
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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Journal : Bussman Journal : Indonesian Journal of Business and Management

 1 
PENGARUH PROMOSI DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KREDIT RUMAH DI PT. HARI PELANGI PROPERTINDO Tabroni Tabroni; Mamay Komarudin
Bussman Journal : Indonesian Journal of Business and Management Vol. 1 No. 2 (2021): Bussman Journal | Mei - Agustus 2021
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (387.133 KB) | DOI: 10.53363/buss.v1i2.6

Abstract

Apart from its main function as a place to live for its residents, it is also a measure of the existence of the owner's social status. People often buy houses for economic purposes, namely apart from being a place to live, as well as a place to do business activities. The purchase decision is a stage in consumer behaviour before the consumer finally decides to buy. The purchase decision is the stage of the purchasing decision process by the consumer actually making a purchase. The formulation of the problems in this study are 1) Is there an effect of promotion on home-buying decisions at PT. Hari Pelangi Propertindo at Griya Pelangi Sakina Housing ?. 2) Is there an effect of location on the decision to buy a house at PT. Hari Pelangi Propertindo at Griya Pelangi Sakina Housing ?. 3) Do together the promotion and location variables have an influence on consumer purchasing decisions to buy a house at PT. Hari Pelangi Propertindo on Griya Pelangi Sakina Housing?This research method uses a causal relationship. A causal relationship is a relationship that is cause and effect. So here there are independent variables (variables that influence) and dependent (influenced). The population in this study were 546 consumers who had bought housing in Griya Pelangi Sakina. To determine the sample taken using a non-probability sampling technique with the Slovin formula, the sample was 85 respondents.Based on the results of the calculation of the coefficient of determination partially, the contribution value of the effect of housing promotion on purchasing decisions is 32.2%. And the value of the correlation coefficient which states is quite strong with a value of 0.456. The results of the calculation of the coefficient of determination partially show that the contribution value of the effect of housing location on purchasing decisions is only 36.7%. And the value of the correlation coefficient which states that it is quite strong with a value of 0.478 with this result is that the location variable has an effect on consumer purchasing decisions. Based on the results of the processing, the R square value is 0.417 or 41.7%, while the remaining 58.3% is explained by other factors that are not explained or not thorough in this study. And the correlation coefficient value which states strong with a value of 0.646 with the results of the study showed that simultaneously the promotion and location variables have a significant effect on the decision to buy a house at PT. Hari Pelangi Propertindo at Griya Pelangi Sakina Housing
PENGARUH KEPEMIMPINAN DAN REWARD TERHADAP KINERJA KARYAWAN PADA PT. SUMBAHAN WIRAKARTIKA KRAMATWATU Tabroni Tabroni; Mamay Komarudin
Bussman Journal : Indonesian Journal of Business and Management Vol. 1 No. 3 (2021): Bussman Journal | September - Desember 2021
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (383.961 KB) | DOI: 10.53363/buss.v1i3.7

Abstract

Companies that want to develop and adapt to the conditions of the times must improve the quality of human resources within the company. With the increase in the quality of human resources in the company, it will automatically make employees carry out their work professionally, responsibly, and have a good attitude to help companies meet the needs of an increasingly complex society in this era of globalization.This study aims to determine whether there is an influence of leadership on employee performance at PT. Sumbahan Wirakartika Kramatwatu and to find out whether there is an effect of reward on employee performance at PT. Wirakartika Kramatwatu's contribution and to find out whether there is a simultaneous influence of leadership and reward on employee performance at PT. Sumbahan Wirakartika Kramatwatu. The research method used is quantitative - descriptive which discusses three variables, namely leadership and reward as independent variables and employee performance as the dependent variable. With a population of 88 employees and using a saturated sample so that the number of samples is 88 employees. Based on the calculation results, it was obtained that the partial t-test of leadership on performance obtained the results of t-count greater than t-table (10.278>1.988) and partial t-test of reward on performance obtained by t-test greater than t-table (4,672 > 1,988), as well as test- F leadership and performance rewards are obtained F count results are greater than F table (106.227>3.10). Referring to the test results, it can be concluded that leadership partially affects performance and rewards partially affect performance, and leadership and rewards simultaneously affect performance. In addition, it is also known based on the above test that simultaneously leadership and rewards affect performance by 72.4%,
Co-Authors Abdul Bahits Ahmad Rieza Nurfaathir Alif Dwi Rahmawati Aria Cendana Kusuma Arta Rusidarma Putra Depi Febriansyah Efi Tajuroh Afiah ENCEP SAEFULLAH Fatari Furtasan Ali Yusuf Hadi Kurniawanto Hamidah Hamidah Ihwan Satria Lesmana Irma Nurmala Dewi Irwan Sukmawan Jaka Wijaya Kusuma Khaeruman Khaeruman, Khaeruman Mamay Komarudin Maria Chriesty S Masnun Masnun Mila Rosa Muhamad Sunarya Mulyati Mulyati Nani Rohaeni Pramudi Harsono Rahmatullah Jundi Raihan Agustian Reviana Qori Rahayu Riwan S Siregar Sigit Auliana Siti Mariam Suflani Surachman Surachman Susanti Susanti