Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Bisnis Dan Kajian Strategi Manajemen

PERILAKU KONSUMEN DALAM PROSES PEMBELIAN IKAN HIAS AIR LAUT DI BANDA ACEH AKUARIUM KOTA BANDA ACEH Nabila Ukhty
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 1, No 1 (2017): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1162.838 KB) | DOI: 10.35308/jbkan.v1i1.915

Abstract

AbstractCompetition ornamental fish in Banda Aceh increasingly stringent, requiring appropriatemarketing strategies to excel compete. One way that can be taken by employers ornamental fishincluding Banda Aceh Aquarium, is a strategy to increase sales volume by studying and knowing thefactors that influence consumers decide to buy ornamental fish. The purpose of this study was todetermine (1) the consumer characteristics of ornamental fish in Banda Aceh Aquarium, (2)ornamental fish type whatever demand by consumers, and (3) factors that influence the purchaseof ornamental fish in Banda Aceh Aquarium.The method used in this study is a survey method.The data will be used in this study are primary and secondary data. The sampling technique usedwas purposive sampling method, with a total sample of 100 respondents. Analysis of the data : (1)descriptive analysis to get an overview of consumer characteristics and type of ornamental fish thatconsumers demand; (2) factor analysis with factor analysis PCA extraction method. The resultsshowed that the majority of respondents were male (71%), aged 20-30 years (81%), unmarried(73%), family size 3-5 people, educated scholars (49%), private sector employees ( 42%), andthe average monthly income of more than Rp. 2,500,000. Ornamental fish species are widelypurchased by consumers in the top five is Clown Fish, Blue Stone, Rivet, Beauty and Six Letter /Dori. The factors that influence consumer decisions in the purchase of ornamental fish are culturalfactors, social factors, personal factors, and psychological factors.Keywords: consumer behavior, Banda Aceh aquarium, ornamental fish
ANALISIS KEUNTUNGAN PADA INDUSTRI RUMAH TANGGA PENGOLAH IKAN DI KECAMATAN SAMATIGA KABUPATEN ACEH BARAT Nabila Ukhty
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 1, No 2 (2017): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (173.322 KB) | DOI: 10.35308/jbkan.v1i2.906

Abstract

AbstrakSalting fish is a food a reatively cheap and has good nutritional content. Request Fishevery day and the Vilage of Kuala Bubon Kabupaten Aceh Barat Kecamatan Samatiga is quite higt, many buyers who buy fish to be used as a side dish food suplplement  that  can increase  profits  for  businesses  dried  fish.    This  study  aims  to determine how much cost is issued the pocess of salted fish to the fish processing buiness profit in the District of South Kuala Bubon. This research used primary data obtained from direct interview. Responden were interviewed are entrepreneurs household fish processing industry in the District of South Kuala Bubon with a sample of 30 respondents amounted to the designated purpose. Data analysis techhniques used are qualitative descriptive. Research  findings  indicate  operated processing   home   industry   become   fish   anchovies every month issued a cover fee of Rp.2.617.202 while home industry acceptance emounted Rp.3.953.333. General operating profit home industry of salted fish processing is Rp.1.336.13. Key Word :,Cost, business Profit, home industry salted fish