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All Journal Jurnal Ilmiah Ekonomi Islam Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JABE (Journal of Applied Business and Economic) JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan) International Journal of Economics, Business and Accounting Research (IJEBAR) RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Community Development Journal: Jurnal Pengabdian Masyarakat Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Quantitative Economics and Management Studies Ecobankers : Journal of Economy and Banking EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Minfo Polgan (JMP) Jurnal Ekonomi Syariah dan Bisnis As-Syirkah: Islamic Economic & Financial Journal el-Buhuth: Borneo Journal of Islamic Studies Al-Tijary : Jurnal Ekonomi dan Bisnis Islam Mumtaz : Jurnal Ekonomi dan Bisnis Islam Asian Journal of Applied Business and Management (AJABM) Innovative: Journal Of Social Science Research Indonesian Journal of Advanced Research (IJAR) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Ilmiah Research Student Jurnal Sains Student Research El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Mimbar Administrasi
Maryam Batubara
Universitas Islam Negeri Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Other

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Journal : JABE (Journal of Applied Business and Economic)

 1 
POLICY ANALYSIS OF THE IMPLEMENTATION OF THE COMMUNITY ACTIVITIES RESTRICTIONS ENFORCEMENT (CARE) ON SMALL AND MEDIUM ENTERPRISES IN MEDAN CITY Maryam Batubara; Muhammad Arif; Fathur Rahman
JABE (Journal of Applied Business and Economic) Vol 8, No 3 (2022): JABE (Journal of Applied Business and Economic)
Publisher : UNIVERSITAS INDRAPRASTA PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jabe.v8i3.12898

Abstract

Covid 19 destroys the joints of life including the economy. To suppress the spread of the COVID-19 virus, several countries have implemented various policies, including Indonesia. Indonesia implements the policy of The Community Activities Restrictions Enforcement (CARE) which also has an impact on the economy. This study aims to determine the impact of The CARE policies on SMEs and the strategies carried out by SMEs during the implementation of The CARE. This research is descriptive research with a qualitative approach. Methods of data collection are done by interview, observation, and documentation. Interviews were conducted with SME associations, SMEs actors, and SMEs regulators. The data analysis technique was carried out by data reduction, data display, and concluding. The data validity technique is done by triangulation of sources and member check. Based on the results of the study, it is known the impact of The CARE policy on SMEs in the city of Medan, namely decreased sales, decreased supplies of materials, layoffs, increased online transactions, and increased innovation. And the strategies carried out by SMEs in the city of Medan during the CARE period were digital marketing, the use of e-commerce, product and service diversification, product quality improvement, and customer relationship marketing.
Co-Authors Abdurrozzaq Ismail Ahmad Fuadi Tanjung Aldy Fauzan Amalia Ramadhani Suci Ardi Andrian Syahputra Annisa Lestari Ritonga Annisa Ul Husna Ardina Khoirunnisa Harahap Assyfa Urrahman Astri Sri Rezeki Harahap Awaluddin Rambe Azra Afwandy Bambang Suriadi Cahya Amelia Cut Anggraini Dea Rahma Novita Dinda Nada Nabiilah Dwiki Wardana Syah Elaeis Guineensis Jalil Hsb Ella Sriwahyuningih Elsa Hafe Eza Lubis Evan Hamdani Fadhillah Insani Fathur Rahman Febri Andriawan Purba Febriyani Natari Manik Hafidah Ayu Kusnadi Hafizah Mahira Nasution Hamdani Harahap, Muhammad Ikhsan Ika Darma Yuni Ilham Akbar Lubis Ilham Habibi Lubis Imam Aldino Inayatul Widad Nasution Indah Purnama Sari Ismi Nujaima Jannah, Nurul Khairani Ritonga Luthfiah Nazmi M Ridwan M. Harry Pranata M. Imam Muslim Nasution M. Iqbal Suharno Mahlia Putri Maisaroh Maisaroh Marwiyah Siregar Masnum Rambe Mei Habibah Dalimunthe Miftah Rizki Addin Hrp Muhammad Arif Muhammad Arif Muhammad Arisandi Junjungan Muhammad Feri Oktadistira Muhammad Lathief Ilhamy Nasution Muhammad Luqman El Hakim Muhammad Syahbudi Muhammad Syukri Albani Nasution Muhammad Yafiz Muhammad Yunus Lubis Mukhlis Nadira Paramita Nadzira Putri Andani Nurhasanah Siregar Nuri Aslami Nurul Hasanah Nurul Hasanah Nasution Nurul Inayah Nurul Rafiqoh Lubis Purnama Rahmadhani Silalahi Putri Filza Salsabila Surbakti Rahmi Syahriza Raisa Aulia Rahma Raju Adha Riza Saharah Piliyang Rizka Amalia Lubis Rizki Ramadhana Rizkie Ragilita Rizkika Yulika Rizky Aulia Lubis Ryan Hidayat Safa Maisyarah Siregar Sheila Anggraini Tambunan, Khairina Taufik Arnanda Marpaung Tengku Alfi Syahrin Thasya Virdinia Tria Rizki Maulia Wahyu Syarvina Yennika Batubara Yeprian Aji Ratukarangga Yusrizal