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All Journal Jurnal Administrasi Bisnis Journal of Secretary and Business Administration EQIEN - JURNAL EKONOMI DAN BISNIS International Journal of Applied Business Research Jurnal Riset Bisnis dan Investasi Jurnal Bisnis dan Kewirausahaan Bhakti Persada Jurnal Aplikasi IPTEKS The Indonesian Journal of Social Studies Jurnal Difusi Journal of Marketing Innovation Industrial Research Workshop and National Seminar BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology) EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN
Arie Indra Gunawan
Jurusan Administrasi Niaga, Politeknik Negeri Bandung
Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

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Journal : Journal of Marketing Innovation

 1 
Examination of Advertising on Social Media: The Role of Endorsers in Creating Brand Awareness Arie Indra Gunawan; Rafiati Kania; Tulastri
Journal of Marketing Innovation (JMI) Vol. 2 No. 1 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (221.109 KB) | DOI: 10.35313/jmi.v2i1.28

Abstract

This research aims to measure the effectiveness of product advertising in the consumer market, as well as to determine the role of the effectiveness of advertising conducted on social media in creating brand awareness. Exploratory research with a quantitative approach is the chosen research design. A total of 389 data obtained from the questionnaire can be analyzed further so that the results of the study can be concluded that the measurement of advertising effectiveness can be done through celebrity endorsers, message content, and the use of media, in this case social media. Then the results of the study also show that the effectiveness of advertising has a positive and significant influence on the creation of brand awareness. The findings from the study show that advertising for the consumer market product category must be carried out effectively in order to be able to create brand awareness. Another important finding is that celebrity endorsers in the form of well-known public figures do not guarantee the formation of brand awareness
Examining Passengers’ Satisfaction with Public Transportation in The Rise of Health Concerns Arizzal Primayandi; Arie Indra Gunawan; Dlukha Nurkholik
Journal of Marketing Innovation (JMI) Vol. 2 No. 2 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v2i2.43

Abstract

As the most frequently used mode of public transportation, train service providers must ensure the safety of passengers since the rise in health concerns. PT KAI has implemented health regulations in line with government recommendations. However, it is necessary to understand, measure, and accommodate passengers' perceptions of service quality as a way of enhancing safety. This study employs a quantitative approach by collecting online questionnaires from 404 passengers who use long-distance train services in Bandung Station. The data analysis is carried out using SPSS and SEM-PLS methods. The result shows that passengers perceived the safety, service quality, satisfaction, and reuse intention positively. Then, perceived safety and perceived service quality influenced passengers’ satisfaction. In addition, the satisfaction increased willingness to reuse intentions for long-distance train services. Thus, companies must be able to build a positive experience for their passengers and convince them that it is safe and suitable to use public transportation.
Co-Authors Arizzal Maulana Primayandi Arizzal Primayandi Benny Barnas Brendan T Chen Carol Y Lu Citra Antareza Deddy Saefuloh Dedy Saefuloh Devira Permatasari Dinda Detia Nurul Falah Dlukha Nurkholik Dwi Suhartanto Eddy Syah Yahya Fatya Alty Amalia Fatya Alty Amalia Fatya Alty Amalia Fatya Alty Amalia Fatya Alty Amalia Fatya Amalia Februadi, Agustinus Gundur Leo Imas Amaliyah Kung Jeng Wang Lina Setiawati Meliana Rizkila Moh Farid Najib Mohammad Farid Najib Mohammed A. Sadiq Neneng Nuryati Nindy Wahyuni Nono Wibisono Nugroho Hardiyanto Nugroho Hardiyanto Nugroho Hardiyanto Nur Choirul Afif Rafi Raihan Heryadi Rafiati Kania Rafiati Kania Rafiati Kania Rafli Matsna Hadi Ria Ana Sincia Rialdy Trike Siti Asma Nuraini Sosianika, Adila Tessa Mariana Tjetjep Djatnika Tulastri Vanessa Gaffar Vanya Amadea Rizky Wahyu Rafdinal Wahyu Rafdinal Widi Senalasari Widi Senalasari Widi Senalasari