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Firdaus Firdaus
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Public Health Social Sciences Other

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Journal : DIGEST MARKETING

 1 
PENGARUH DIFERENSIASI TERHADAP LOYALITAS PELANGGAN DIMANA KEPUASAN PELANGGAN SEBAGAI INTERVENING VARIABEL Firdaus Firdaus; Ade Octavia
DIGEST MARKETING Vol. 3 No. 2 (2018): Digest Marketing
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

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Abstract

The purpose of this research is to describe the influence of differentiation on customer loyalty, where customer satisfaction treated as intervening variable. Data was analyzed by structural equation modeling (based on components partial least squares path modeling (PLS-SEM). The results showed that differentiation and customer satisfaction directly affect significantly customer loyalty, and satisfaction. Then customers satisfaction mediate indirectly differentiations and customer loyalty. Hence it is proved that Alfamart has to create customer satisfaction and reached the higher level of loyalty besides resting on the differentiation prices and location. Additionally differentiation is the core of Alfamart should be developed creatively to make them be positioned as modern retailer.
Co-Authors A. Taqwa Martadinata Abd. Wahid Wahab Abdul Kodir Jailani Achmad Abubakar Ade Iriani Sapitri Ade Octavia Ade Silvia Handayani Ahmad Rifai Ahmad Zabidi Aldo Virgiansyah Alfian Rusdy Anggi Fitri Annisa Darmawahyuni Annisa Desria Utami Arbi Wahyu Ardiyansyah Ardiyansyah Ari Gustia Warman Ario Putra Arni Novi Sihombing Arrahman Arsista Audesti Nindya Azet Purnama Bambang Tutuko Bayu Wijaya Putra Bustamam Bustamam Citra Rahmawati Lubis Dasrol Dasrol Davit Rahmadan Dedek S Lumban Gaol Dessy Artina Dian Yayan Sukma Dini Azani Edy Ervianto Efri Diah Utami Ekawati Prihatini Ela Aprida Nafliana Emilda Firdaus Erdianto Erdianto Ewa Kukuh juwanda Fahrul Rhozi Fauzi Fauzi Feranita Feranita Fikri Al Mansur Fitratul Mubaraq Gladysha Indahcantika Mazalio Haniva Rahmadani Hasianna Nopina Situmorang Hasnah Hasnah Hayatul Ismi Hendri Agustin Sibarani Hendri Marhadi Hergo Afrizon Husni Husni Husni, Nyayu Latifah Ifwandi Ifwandi Iga S. Syahri Ilham Rijab Irfan Hamdani Irvan Fahreza Ishak Erawadi Barutu Ivan Ryian Ewaldo Juni Kardi Kamaluddin Abu Nawas Katrin Roosita Khoerudin Khoerudin Ledy Diana Leo Valentino Lukman Hakim M Aldion Rinaldi M Iqbal Nasir M Putra Nurjanah M. Dahlan M M. Wahyu Nugraha Maming Maming Maryati Bachtiar Mira Afrina Mohd Yogi Yusuf Muhamad Al Khausar Muhammad Fachrurrozi Muhammad Farqi Muhammad Fathra Fahasta Muhammad Galib Muhammad Ibrahim MUHAMMAD ILHAM Muhammad Naufal Rachmatullah Muhammad Naufal Rachmatullah Muhammad Sayuthi Muhammad Sholeh Nasriadi Dali Wela Nazri Nazri Niky Sudarmantoro Nota Effiandi Noveri L M Novia Fatriyani Nur Rabiah Mardatila Nurhalim Nurhalim Prima Prima Pusaka, Semerdanta Rahmayani Indrasari Rakiman Rakiman Reski Hidayat Retnaningsih Retnaningsih Reza Al Mattin Reza Novia Restita Ridho Hanif Farza Riko Simalango Rimbawan , Riska Fitriani Rizky Johari Robby Dhavitra Robi Robi Rossi Passarella Sabarudin Sabarudin Sabilal Rasyad Sandi Firman Nanda Sarah Nanda Jelita Siti Hafsah Siti Nurmaini Sri Anna Marliyati Sri Fitri Sri Yani Yolanda Suci Dwi Lestari Sukim Sukim Sutri Lasdienti Syafiqa Tiara Ayunda Syahri Ramadhan Syahrilfuddin Syahrilfuddin Thamrin Thamrin TJUT CHAMZURNI Togi Sugiono Torang Harison Tumpak Dolok Stepan Simarmata Ulfia Hasanah Upasana Narang Wildaniati Wildaniati Winner Inra Jefferson Batubara Wita Ananda Chikita Yudhi Fasrah Ilahi Yuli Yetri Yundri Akhyar Yusuf Ridho Surya Dharma Nainggolan Zalisman Zalisman Zikri Afdal Zuyasna Zuyasna