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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Pengabdian Dharma Laksana Community Development Journal JURNAL WIDYA GANESWARA Jurnal Pendidikan dan Konseling International Journal of Economics, Business and Accounting Research (IJEBAR) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Bubungan Tinggi: Jurnal Pengabdian Masyarakat International Journal of Business, Law, and Education
LAKSONO SUMARTO, LAKSONO
Universitas Tunas Pembangunan Surakarta Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Social Sciences Other

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Peningkatan Kewirausahaan Masyarakat Melalui Sosialisasi Pengembangan Potensi Sumberdaya Peternak Kambing Mustafa Farm Sukoharjo Rini Adiyani; Sri Wijiastuti; Abdullah Zailani; Zandra Dwanita Widodo; Darsono Darsono; Laksono Sumarto; Rissa Marina Widodo
Jurnal Pengabdian Dharma Laksana Vol 5, No 2 (2023): JPDL (Jurnal Pengabdian Dharma Laksana)
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.pdl.v5i2.28102

Abstract

Kegiatan wirausaha menjadi salah satu upaya untuk menopang perekonomian nasional. Dalam proses meningkatkan perekonomian pada masyarakat tentu yang pertama dilakukan adalah mengetahui potensi wilayah daerah. Mustafa Farm merupakan peternakan kambing yang terletak di Desa Pandean Kecamatan Grogol Kabupaten Sukoharjo Provinsi Jawa Tengah yang mempunyai banyak potensi. Pengembangan wirausaha sosial pada masyarakat setempat dapat dimulai dengan mengembangkan keterampilan tersebut melalui sebuah program sosialisasi pengembangan potensi sumberdaya dalam hal ini peternak kambing Mustafa Farm bertepatan di Desa Pandean. Kegiatan pengabdian ini bukan hanya sebagai wadah untuk mengembangkan keterampilan tetapi juga bertujuan agar supaya berdampak kepada peningkatan perekonomian masyarakat. Pada proses pencapaian tujuan tersebut, Team melakukan persiapan dan menentukan pkegiatan yang prioritas berdasarkan potensi dan kondisi masyarakat untuk mencapai tujuan tersebut. Setelah menentukan prioritas kegiatan, selanjutnya melakukan sosialisasi dilapangan dan loka karya. Diharapkan dengan adanya kegiatan pengabdian masyarakat ini dapat meningkatkan produksi peternak kambing, meningkatkan semangat berwirausaha peternak agar supaya lebih sensitive terhadap peluang pasar, meningkatkan pengetahuan dan keterampilan peternak dalam pengelolaan dan pengembangan potensi peternakan yang dimiliki terutama dalam hal manajemen peternakan dengan memanfaatkan  potensi sumber daya local yang ada sehingga diharapkan dapat meningkatkan produksi secara optimal dan berkelanjutan.
Pengembangan Olahraga ‘Panco Air’ Sebagai Model Edukatif untuk Meningkatkan Kegiatan Jasmani Siswa Sekolah Dasar Syahri Alhusin; Laksono Sumarto; Mrih Rahayu
Jurnal Pendidikan dan Konseling (JPDK) Vol. 5 No. 1 (2023): Jurnal Pendidikan dan Konseling
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jpdk.v5i1.12019

Abstract

Pendidikan jasmani dan  olahraga ialah bagian yang integral berasal sistem pendidikan yang bersifat menyeluruh. Mata pelajaran ini merupakan bagian penting buat mempertinggi kegiatan jasmani siswa di sekolah. Namun, pembelajaran pendidikan jasmani di sekolah tidak cukup mampu memberikan efek kebugaran bagi peserta didik. Oleh sebab itu, diharapkan olahraga yang menarik serta mampu menaikkan aktivitas jasmani peserta didik di sekolah, salah satunya olahraga Panco Air. Penelitian ini adalah penelitian pengembangan dengan memakai perpaduan antara beberapa metode penelitian, yakni metode penelitian deskriptif, eksperimen, dan sejarah (pengalaman di masa kecil). Penelitian dilakukan di tahun 2021 hingga 2022. Sampel penelitian ini ialah siswa Sekolah Dasar yang tinggal di Pondok Yayasan Amal Bakti Sujono Taruno, Baki, Sukoharjo. Proses pengembangan olahraga ini juga melibatkan dosen dan  mahasiswa jurusan FKIP POK UTP. Olahraga Panco Air ialah suatu olahraga yang diangkat dari permainan rakyat. Pembuatan alat Tumpuan olahraga ini membutuhkan proses yang relatif panjang serta kerja sama dengan berbagai pihak. Sementara itu, Pembuatan aturan Permainan bisa dilakukan dengan baik sesudah melakukan uji coba latihan pancoair bersama mahasiswa. Hasil penelitian juga menunjukkan bahwa olahraga Panco Air sangat efektif dalam menaikkan kegiatan jasmani, khususnya siswa SD.
ANALYSIS OF THE INFLUENCE OF SALES RETAIL MIX ON CONSUMER SATISFACTION AT THE VIVA PET SHOP OF SUKOHARJO Eva Putri Purnamasari; Laksono Sumarto; Abdullah Zailani
International Journal of Business, Law, and Education Vol. 4 No. 1 (2023): International Journal of Business, Law, and Education (January - June)
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v4i1.125

Abstract

Managing Viva Pet Shop in Sukoharjo Regency realizes that the business provides equipment and everything related to pets, it's very similar to a business that supplies children and toddlers. The emotions of the customer are key there, so sometimes the prices are not so major consideration. Available products, quality of service, the building, the location, and also to determine consumer satisfaction pet shop. So in the purchase of the product for a beloved pet, the consumer will have a lot of consideration to determine the pet shop that he would visit to buy the needs of the pet. The purpose of this study is to determine whether there is an influence on retail sales mi to the satisfaction of the consumer at the Pet Shop Sukoharjo. This research is quantitative descriptive using descriptive statistical analysis, the classical assumption, multiple linear regression, and hypothesis testing. Data collection using a questionnaire with a Likert scale of 5 points. The results of this study stated that there is an influence in retail sales mi to the satisfaction of the consumer at the Pet Shop Sukoharjo.
ANALYSIS OF THE INFLUENCE OF STORE IMAGE, WORD OF MOUTH (e-WOM), THE PERCEPTION OF PRICE ON PURCHASE DECISIONS RE-FOOD ANIMALS Evi Putri Permatasari; Laksono Sumarto; Suharyoko Suharyoko
International Journal of Business, Law, and Education Vol. 4 No. 1 (2023): International Journal of Business, Law, and Education (January - June)
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v4i1.127

Abstract

Viva Pet Shop Sukoharjo through social media to promote a product and form a community or a group online with consumers who like the brand-brand food products of animals that are used to develop a community or a group online that allows the occurrence of a social interaction electronically that encourage the occurrence of electronic word of mouth. Electronic word of mouth is positive or negative statements made by potential customers, customers ' actual and former customers about a product or company through the internet. The purpose of this study is to determine whether there is a simultaneous influence of brand image, Word of Mouth (e-WOM), and the perception of price on consumer purchase decisions in a Pet Shop Sukoharjo. This research is quantitative descriptive using multiple linear regression analysis and hypothesis test. Data collection using a questionnaire. The results of this study stated that there is the influence of the interaction between store image, Word of Mouth, and the perception of price on consumer purchase decisions in a Pet Shop.
ANALISIS PENGARUH KEPEMIMPINAN, DISIPLIN KERJA DAN MOTIVASI TERHADAP KINERJA KARYAWAN PT BATIK KERIS DI SURAKARTA Tiara Kusumarla Ningrum; Zandra Dwanita Widodo; Laksono Sumarto
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol 10 No 2 (2023): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi, dan Pelayanan Publik
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v10i2.718

Abstract

This study has a goal, namely to be able to determine the effect partially or simultaneously on the variables of leadership, work discipline, motivation on employee performance. In order for management activities to work optimally, the organization must have competent and trained workers and then efforts to operate the organization as well as possible to improve employee performance. This shows that it is increasingly clear that the position of human resources in a company is an important asset that must be managed properly and correctly. This research was conducted on PT Batk Keris employees who are located at Jalan Perintis Kemerdekaan No. 1. Surakarta. The population is all employees as many as 50 people, then all are taken as samples (saturated sampling). The results of the study can be stated that there is a partial and simultaneous influence of the variables of leadership, work discipline and work motivation on employee performance. The influence of the three independent variables turns out to be the leadership variable that has the most dominant influence on the ups and downs of employee performance. The influence of the variables of leadership, work discipline and motivation is 88.60%, while the remaining 11.40% is influenced by other factors that are not included in this study.
DIGITALISASI MARKETING DALAM UPAYA UNTUK PENINGKATAN KUNJUNGAN PARIWISATA DOMESTIK DI KOTA SURAKARTA Kurniawati Darmaningrum; Sri Wijiastuti; Laksono Sumarto; Darsono Darsono; Syahri Alhusin
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 12 No. 1 (2023): MARET
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (75.072 KB) | DOI: 10.31959/jm.v12i1.1244

Abstract

Indonesian tourism is currently still feeling the impact of the COVID-19 Pandemic that has occurred throughout the world. The COVID-19 pandemic has destroyed the tourism industry and the creative economy in Indonesia. The COVID-19 pandemic has caused tourism trends to change, shifting tourism trends in Indonesia have also impacted several businesses. In order to survive, of course, restaurant industry players must innovate in line with shifts in consumer behavior and habits. This study aims to see directly the impact caused by the COVID-19 Pandemic on three business categories, namely hotels, tourist destinations and restaurants, then create several strategies with the role of digital marketing to increase Indonesian tourism trends in the midst of a pandemic, or even until the pandemic is over. It is hoped that these strategies can revive the tourism sector and the creative economy in Indonesia, which were in a very bad slump when the pandemic hit. The objectives of this study are as follows: (1) to find out whether Social Media Content Marketing has an effect on brand equity, and (2) to find out whether brand equity has an effect on intention to visit
Pelatihan Inovasi Pemasaran Melalui Digital Marketing untuk Membentuk Kesadaran Merek dan Meningkatkan Penjualan (Pelatihan pada UMKM Batik Lasem di Lasem Kabupaten Rembang Jawa Tengah) Darsono Darsono; Suyamto Suyamto; Trio Handoko; Mrihrahayu Rumaningsih; Laksono Sumarto; Kurniawati Darmaningrum; Adrian Rahmadi
Bubungan Tinggi: Jurnal Pengabdian Masyarakat Vol 5, No 2 (2023)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/btjpm.v5i2.7162

Abstract

Kerajinan batik merupakan salah satu upaya mewujudkan pemberdayaan industri kreatif. Selain itu, juga sebagai upaya untuk melindungi warisan budaya bangsa. Program membatik bertujuan untuk melestarikan budaya dan meningkatkan pendapatan masyarakat, dengan pembinaan dan pengelolaan yang baik dapat meningkatkan kemampuan pengelolaan mitra (masyarakat). Kegiatan sosial dan pelatihan ini bertujuan untuk memperkuat ekonomi kreatif di daerah Lasem, Kabupaten Rembang, Jawa Tengah, sehingga mereka dapat membuat batik dan menjadikannya produk ekonomi kreatif yang dapat membuka peluang bisnis baru dan meningkatkan pendapatan masyarakat. Praktik membatik merupakan upaya untuk melestarikan budaya bangsa. Kegiatan ini dilakukan dalam beberapa tahap di bulan September 2022. Mitra PkM ini ialah UMKM Batik Lasem. Langkah pertama yang dilakukan dalam kegiatan pengabdian ini adalah mengidentifikasi masalah yang dihadapi mitra. Langkah kedua mendampingi UMKM untuk bagaimana membuat konten pemasaran digital yang menarik dan memberikan pengetahuan pengelolaan keuangan UMKM. Langkah ketiga membantu mitra untuk mengenali pemasaran sosial media dan ecommerce. Langkah keempat membantu bagaimana agar bisa membantu memaksimalkan proses pemasaran digital yang dilakukan. Langkah kelima membantu pendampingan agar masyarakat bisa menjadi berdikari dan memiliki usaha yang stabil, sehingga dapat menopang kebutuhan sehari-hari.  Batik Craft is one of the efforts to empower creative industries. In addition, it is also an effort to protect the nation's cultural heritage. The batik program aims to preserve culture and increase people's income; good guidance and management can improve partners' management capabilities (community). This social activity and training aim to strengthen the creative economy in the Lasem area, Rembang Regency, Central Java, so that they can make batik and make it a creative economic product that can open up new business opportunities and increase people's income. The practice of batik is an attempt to preserve the nation's culture. This activity was carried out in several stages in September 2022. This PkM partner is the Batik Lasem UMKM. The first step in this service activity is to identify the problems partners face. The second step is to assist MSMEs in creating attractive digital marketing content and provide knowledge of MSME financial management. The third step helps partners to recognize social media marketing and e-commerce. The fourth step helps how to help maximize the digital marketing process that is being carried out. The fifth step is assisting with assistance so that people can become self-sufficient and have a stable business to support their daily needs.
Co-Authors Abdullah Zailani Abdullah Zailani Abdullah, Syahriar Adrian Rahmadi Agus Purwanto Candra Adi Saputra S Darsono Darsono Darsono Darsono Darsono Eva Putri Purnamasari Evi Putri Permatasari Kasidin Kasidin Kurniawati Darmaningrum Mrih Rahayu Mrihrahayu Rumaningsih(UTP Surakarta) Natalia Adolfia Lotu Rasyid Sofyan Prayitno RINI ADIYANI Rissa Marina Widodo Rissa Marina Widodo SRI SAWITRI RAHAYU Sri Wijiastuti Sri Wijiastuti Sri Wijiastuti Suharyoko Suharyoko Suyamto Suyamto Syahri Alhusin Tiara Kusumarla Ningrum TRIO HANDOKO Zandra Dwanita Widodo