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All Journal Jurnal Ilmiah Akuntansi dan Bisnis Buletin Studi Ekonomi E-Jurnal Ekonomi dan Bisnis Universitas Udayana Jurnal Ekonomi dan Bisnis Jagaditha Forum Manajemen Jurnal Sosiologi Agama Indonesia (JSAI) Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) Seminar Nasional Aplikasi Iptek (SINAPTEK) JAKADARA: JURNAL EKONOMIKA, BISNIS, DAN HUMANIORA Jurnal aplikasi IPTEK
Yeyen Komalasari
Universitas Dhyana Pura
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences

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MENGAKSELERASI IMPULSE BUYING KONSUMEN MELALUI HEDONIC VALUE PRODUK Ni Kadek Theressa Putri; Yeyen Komalasari
Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) Vol. 5 (2022): PROSIDING SINTESA
Publisher : LPPM Universitas Dhyana Pura

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Seringkali konsumen melakukan impulse buying, dimana mereka secara tiba-tiba memutuskan membeli sesuatu yang sebelumnya tidak mereka rencanakan, mereka seringkali mengandalkan perasaan yang membuat mereka merasa perlu untuk membeli produk tersebut. Salah satu yang memungkinkan hal tersebut terjadi adalah hedonic value, sebuah nilai yang mempengaruhi minat konsumen menggunakan suatu produk yang bukan merupakan kebutuhannya. Maka dari itu penting bagi perusahaan memanfaatkan fenomena psikologis ini untuk turut ambil bagian secara tidak langsung dalam mengarahkan keputusan pembelian konsumen. Penelitian ini bertujuan untuk mengetahui bagaimana hedonic value mampu mempengaruhi impulse buying konsumen. Metodologi penelitian ini menggunakan pendekatan kualitatif eksploratif dengan didukung berbagai referensi dan pengalaman dalam memaknai hedonic value bagi perilaku impulse buying konsumen. Hasil penelitian ini menunjukkan bahwa konsep hedonic value sangat penting, dimana perusahaan harus mampu menciptakan nilai bagi produknya, sehingga mempengaruhi psikologis konsumen untuk menggunakan produk tersebut secara emosional, subyektif tanpa berpikir panjang apakah produk tersebut memang benar dibutuhkan atau tidak. Menawarkan konsumen memenuhi hasrat dan memuaskan rasa emosionalnya atas nilai suatu produk, kemudian melakukan keputusan pembelian secara impulse buying. Implikasi penelitian ini, dengan memahami strategi menumbuhkan nilai atas produk yang mampu mempengaruhi minat konsumen dalam melakukan impulse buying, akan mengakselerasi pencapaian tujuan perusahaan.
ANALISIS KESESUAIAN IMPLEMENTASI BUDAYA ORGANISASI 7 KARAKTER PADA MAHASISWA UNIVERSITAS DHYANA PURA Yeyen Komalasari
Forum Manajemen Vol 17 No 2 (2019): Jurnal STIMI Vol. 17 No. 2 - 2019
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v17i2.332

Abstract

Organizational Culture is a very important factor in improving organizational effectiveness. Organizational culture can be a major competitive advantage instrument, when organizational culture supports organizational strategies and can answer or overcome environmental challenges quickly and accurately. The Organizational culture "Undhira's Seven Characters" are: Self Confidence, Integrity, Pluralism, Intra-entrepreneurship, Servant Leadership, Professionalism, and Globaly. The study was conducted on 70 Undhira Management Study Program students who have completed 7 character learning. Based on the importance-performance analysis, the 14 indicators of 7 characters Undhira, only indicator of the Professional variable, namely Competent, who scores 103.23%, above 100%, this means that competent has been very strong effect to their behavior. But 13 other indicators have suitability levels below 100%, which means that the overall organizational culture of the 7 Characters Undhira have not been firmly rooted. Even so, it does not mean that the results obtained are bad, given the lowest suitability level of 80, 31% or above 50%, so the organizational culture of 7 characters can be well received, but the adaptation process must be carried out continuously. Based on the Cartesius Diagram, Quadrant A is an indicator whose handling needs to be prioritized, namely: Innovative capture opportunities, Ethics of superior work ethic, and Competitive collaboration interactions. Based on the Suitability Level Analysis, the indicator of competitive collaboration interaction needs to get the first priority in reform, because it has the lowest suitability level of 80.31 %. While the competent indicator gets the last priority because it has the highest suitability level of 103.23%.
Co-Authors Dewa Ayu Diyah Sri Widari Dewa Putu Oka Prasiasa Eka Putri Suryantari Eko Sulistyo Gilbert Nainggolan Gusti Ngurah Joko Adi Negara I Gde Ary Wirajaya I Gede Dharma Putra I Made Mika Priyadi I Nyoman Tingkes I Putu Darmawijaya IWK Teja Sukmana Kadek Dwi Merlina Yani Kadek Fransiska Kharisma Oktarina Krismawintari, N.P.D. Maria Antonia Jehanu Maria Meiatrix Ratna Sari Ngurah Indra Kusuma Ni Kadek Ari Separsini Ni Kadek Ayu Asri Azhari Ni Kadek Dwi Julianingsih Ni Kadek Theressa Putri Ni Ketut Martini Ni Luh Putu Ari Santi Dewi Ni Luh Putu Govi Gayatri Ni Luh Putu Suarmi Sri Patni Ni Putu Nova Sovyanti Putu Chris Susanto Putu Dicky Fernaldi Setiawan Putu Mas Martiniasih R. Tri Priyono Budi Santoso Rai Gina Artaningrum Tjokorda Bagus Putra Marhaendra Tude Jahoses Verasea Manurung