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All Journal Jurnal Ilmiah METHONOMI urnal Interaksi: Jurnal Ilmu Komunikasi Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Jurnal Manajemen Jurnal Ilmu Manajemen METHONOMIX International Journal of Business, Law, and Education Jurnal Multidisiplin West Science Jurnal Pengabdian Pada Masyarakat METHABDI West Science Business and Management West Science Journal Economic and Entrepreneurship The Eastasouth Journal of Learning and Educations West Science Social and Humanities Studies

Mislan Sihite, Mislan

Universitas Methodist Indonesia

Author-ID : 617225

Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Other

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ANALISIS STRATEGI POSITIONING MEREK TERHADAP MINAT DAN KEBUTUHAN PT. CAHAYA BINTANG SELATAN MEDAN Mislan Sihite; Jessica Jessica; Mery Fransiska
JURNAL MANAJEMEN Jurnal Manajemen Volume 3 Nomor 2 (2017)
Publisher : Sekolah Tinggi Ilmu Ekonomi-LMII Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (388.598 KB)

Strategi positioning adalah upaya yang dilakukan oleh perusahaan untuk membedakan dirinya secara positif dari para pesaing. Metode penelitian yang digunakan pada penelitian ini adalah metodologi penelitian deskriptif kuantitatif yang bertujuan untuk mengetahui pengaruh strategi positioning merek terhadap minat dan kebutuhan Hasil penelitian memperlihatkan bahwa strategi positioning merek memberi pengaruh signifikan terhadap minat dan kebutuhan. Hal ini diindikasikan oleh hasil uji regresi linier sederhana. Perusahaan disarankan untuk lebih memperhatikan faktor minat dan kebutuhan konsumen sehingga minat dan kebutuhan konsumen dapat lebih ditingkatkan.

Strategi Komunikasi untuk Program Corporate Social Responsibility dalam Pemberdayaan Masyarakat Arifin Saleh; Mislan Sihite
Jurnal Interaksi: Jurnal Ilmu Komunikasi Vol 4, No 1 (2020): Jurnal Interaksi: Jurnal Ilmu Komunikasi
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/interaksi.v4i1.4134

Corporate social responsibility (CSR) is a company's commitment not only to increase financial benefits, but also to develop a holistic, institutional and sustainable social, economic and regional development (Suharto, 2008). In practice, CSR is often regarded as corporate giving, corporate philanthropy, and corporate community relations. CSR cannot be separated from the practice of community empowerment or often referred to as community development. What is the relationship between CSR and community empowerment and how is the communication strategy for the CSR program in an effort to empower the community? The methodology in this study is of literature review type. The technique of data collection is done by secondary data techniques obtained through searching relevant books, research results related to the topic of writing, mass media news, and relevant journals. The data obtained are then analyzed and completed with qualitative techniques by describing the data obtained to answer the existing debate. The results of the study found that CSR programs cannot be separated from community empowerment. One of the objectives of CSR is to create empowered communities, especially those around the company. In carrying out CSR activities for community empowerment, the role of a communication strategy is expected. The relevant communication strategies include mass communication and intercultural communication. By using these two communication strategies, it is expected that CSR programs for community empowerment will be more effective and efficient.

PERAN KEPEMIMPINAN DALAM MENINGKATKAN DAYA SAING PERGURUAN TINGGI: TINJAUAN KONSEPTUAL Mislan Sihite; Arifin Saleh
Jurnal Ilmu Manajemen METHONOMIX Jurnal Ilmu Manajemen METHONOMIX Vol. 2 No. 1 (2019)
Publisher : Fakultas Ekonomi Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (375.078 KB)

Perguruan tinggi merupakan salah satu pilar penting yang diharapkan dapat membawa perubahan bangsa, yaitu peningkatan kualitas sumber daya manusia. Kajian tentang daya saing perguruan tinggi merupakan topik yang menarik dan dipandang perlu untuk dikaji mengingat dampaknya yang sangat besar bagi kehidupan bangsa ke depan. Mewujudkan perguruan tinggi yang memiliki daya saing tinggi merupakan kebutuhan yang mutlak dan mendesak. Memiliki perguruan tinggi yang berdaya saing tinggi merupakan idaman semua perguruan tinggi dan hal ini tidak mudah untuk mencapainya. Salah satu faktor penting untuk mencapai tujuan tersebut adalah optimalisasi peran kepemimpinan. Kajian ini ditujukan untuk menjawab pertanyaan: Bagaimanakah peran kepemimpinan dalam meningkatkan daya saing perguruan tinggi. Pembahasan diawali dengan konsep daya saing, perguruan tinggi, konsep teori kepemimpinan, kepemimpinan berbasis mutu, kepemimpinan dan perubahan perguruan tinggi, kepemimpinan sebagai kekuatan untuk meningkatkan daya saing. Metode penelitian yang digunakan adalah metode kualitatif, dengan teknik analisis deskriptif melalui studi literatur.

PEMBERDAYAAN DAN PEMBINAAN MASYARAKAT EKONOMI LEMAH DI LINGKUNGAN IV KELURAHAN SIDOMULIO KECAMATAN MEDAN TUNTUNGAN Anton A. P. Sinaga; Henri Saragih; Elperida J. Sinurat; Maludin Panjaitan; Jon Henri Purba; Anggiat P. Tambunan; Hotlan Butarbutar; Junika Napitupulu; Kristanty M. N. Nadapdap; Mangasa Panjaitan; Mislan Sihite
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 1 No 1 (2021): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

The purpose of community service activities in the form of Empowerment and Fostering of Weak Economic Communities is to provide input on what businesses can be developed according to the conditions in the environment and in accordance with the current situation, namely the Covid 19 Pandemic outbreak. The target audience in this PPM activity are people who live in Neighborhood IV, Sidomulio Village, Medan Tuntungan District, totaling 25 people whose livelihoods are as farmers and also as farm laborers. The availability of adequate academics in giving lectures on Empowerment and Development of Weak Economic Communities at the Management Study Program, Faculty of Economics, Indonesian Methodist University, the enthusiasm of the participants, the support of the Village Head and the Head of the Environment for the implementation of activities and supporting funds from UMI are the supporters of the implementation of this PPM activity. The problem is the limited time for coaching. The benefits that participants get from this PPM activity include fostering economically weak communities.

PENDAMPINGAN MANAJEMEN SEKOLAH BERMUTU DI MASA PANDEMI COVID-19 Elperida J. Sinurat; Anton A. P. Sinaga; Henri Saragih; Jeudi A. T. P. Sianturi; Hotlan Butarbutar; Junika Napitupulu; Kristanty Marina N. Nadapdap; Mislan Sihite; Mangasa Panjaitan; Tiur Rajagukguk; Toman Panggabean; Selamat Siregar
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 1 No 2 (2021): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Community service aims to provide guidance to teachers in carrying out the tasks of the teaching and learning process. In this case, the method used is the lecture, discussion, and question and answer method. Through this, many inputs were obtained, including the characteristics of quality schools and of course quality human resources are needed, especially with the Covid 19 pandemic that has hit the city of Medan and the world in general. Quality school management starts from the principal, teachers, investment in finance and adequate infrastructure.

KOLABORASI DALAM BERWIRAUSAHA DI DESA LUMBAN PEA TIMUR KABUPATEN TOBA Rasmulia Sembiring; Siti Normi; Saur Melianna; Tiur Rajagukguk; Winarto Winarto; Yosephine N. Sembiring; Jhoni Maslan; Rintan Saragih; Mangasa Panjaitan; Selamat Siregar; Mislan Sihite; Jon Henri Purba; Rommel Sitohang; Veraci Silalahi
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 2 No 1 (2022): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Community Service aims to provide understanding and the importance of collaborating in entrepreneurship in Lumban Pea Timur Village, Toba Regency. In this case, the method used is the lecture, discussion, and question and answer method. Through this, there are many ways that can be done to collaborate in developing a business or entrepreneur. In this meeting, it is known what business is being carried out, what business will be carried out and what problems are faced in developing an entrepreneur. In the end, it was discovered that the most pressing problem in recent times is business capital and the need for a regional regulation to support and protect businesses.

PENYULUHAN KIAT UNTUK MEMULAI USAHA BARU KEPADA PENGURUS BADAN KESWADAYAAN MASYARAKAT (BKM) DAMAI SEJAHTERA Mislan Sihite; Rasmulia Sembiring; Robinhot Gultom; Sahat Parulian Remus Silalahi; Siti Normi; Saur Melianna; Tiur Rajagukguk; Winarto Winarto; Sondang Ni Bulan Marbun; Rommel Sitohang; Selamat Siregar; Toman Panggabean
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 2 No 2 (2022): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Community Service is one of the Tri Dharma of Higher Education and this activity is very beneficial to the community and to the lecturers who carry out these activities. The Lecturers of the Faculty of Economics, Management Study Program carried out this activity at the Damai Prosperous Community Self-Reliance Agency (BKM) in Sukaraja Village - Medan Maimun District with the topic "Tips for Starting a New Business". The method used is lectures and guided discussions. The conclusions that can be formulated are the need to know the reasons for having a business, what to think about when opening a business, types of business fields that have prospects in the future, various successful strategies for starting a business venture, high enthusiasm is needed to become an entrepreneur, and practical matters in starting a business, as well as what competencies an entrepreneur/entrepreneur must have

Human Resource Management, Technology Adaptation, and Environmental Policy: A Multi-Variable Study of MSME Entrepreneurship in Indonesia Andi Reni; Mislan Sihite; Syamsu Rijal
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.358

This research explores the dynamics of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, focusing on the interplay between Human Resource Management (HRM), Technology Adaptation, Environmental Policy, and MSME entrepreneurship. Despite government support and encouragement, MSMEs face challenges, particularly in managing human resources effectively and adapting to technological advancements. The study investigates the impact of HRM practices, technology adaptation, and environmental policy on MSME success through the lens of entrepreneurship. Using quantitative research design and Structural Equation Modeling (SEM), the study analyzes data collected from a diverse sample of Indonesian MSMEs. The findings highlight the positive influence of effective HRM practices, technology adaptation, and environmental policy compliance on MSME entrepreneurship and success. The implications of the study suggest strategic considerations for entrepreneurs, policymakers, and stakeholders to enhance the growth and sustainability of MSMEs in Indonesia.

Bibliometric Analysis of Trends and Themes in Human Resource Management Research: A Focus on Indonesian Scholarly Contributions Mislan Sihite; Rachmad Ilham; Bambang Purwoko; Lexi Jalu AJi
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education (January - June) Ongoing
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.527

This bibliometric analysis explores trends and themes in Human Resource Management (HRM) research, focusing specifically on contributions from Indonesian scholars. Through systematic data collection and analysis utilizing electronic databases and specialized software, prevalent topics, research methodologies, and publication trends within Indonesian HRM research were identified. The analysis revealed key clusters of research, including electronic human resource management practices, green HRM, strategic management, and innovation. Additionally, less densely covered research areas were highlighted, indicating potential avenues for further exploration. The findings offer valuable insights for academia, industry, and policymakers, facilitating informed decision-making and promoting the advancement of HRM practices in Indonesia.

Pelatihan Kiat-Kiat Menambah Pendapatan Rumah Tangga Robinhot Gultom; Anton A. P. Sinaga; Mislan Sihite; Sahat P. Remus Silalahi; Siti Normi; Saur Melianna; Tiur Rajagukguk; Sondang Ni Bulan Marbun; Selamat Siregar; Toman Panggabean; Rintan Saragih; Rommel Sitohang
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 4 No 1 (2024): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol4No1.pp85-88

Lingkungan VIII, Babura Village, Medan Baru District consists of six sub-districts in Medan Baru District. Lingkungan VIII is one of the wards in Babura Village out of 13 wards in this subdistrict. The Community Service Team (PKM) provides enlightenment to mothers in order to increase their income. In general, mothers in the neighborhood live at home and therefore the PKM Team provides a way to increase their income. The aim of this PKM is to train mothers to do business or entrepreneurship and motivate mothers to become entrepreneurs. Mothers are expected to have creative ideas by being able to process various preparations using cheap basic ingredients, such as bananas, cassava and the modern cake business. The results of this processing are used as an idea to be used as an opportunity for entrepreneurship to increase household income.

Co-Authors Agi Nanjar Ahmad Hanafie Andi Reni Anggiat P. Tambunan Anton A. P. Sinaga Anton Atno Parluhutan Sinaga Arief Yanto Rukmana Arifin Saleh Arnes Yuli Vandika Asri Widiatsih Bambang Purwoko Bambang Purwoko Br Situmorang, Evinda Deviana Br Situmorang, Evinda Deviana Budi Sulistiyo Nugroho Elperida J. Sinurat Elperida J. Sinurat Ernita Sitohang Eva Yuniarti Utami Evinda Deviana Br Situmorang Fitri Desiani Fitri Fitri Hanifah Nurul Muthmainah Henri Saragih Hotlan Butarbutar I Dewa Gede Sayang Adi Yadnya Ilham, Rachmad Jata, I Wayan Jessica Jessica Jeudi A. T. P. Sianturi Jhoni Maslan Jon Henri Purba Junika Napitupulu Kristanty Natalia Marina Nadapdap, Kristanty Natalia Marina KRT. Akhir Lusono Lexi Jalu AJi Loso Judijanto Maludin Panjaitan Mangasa Panjaitan Mery Fransiska Noor Fazariah Handayani Nugroho, Budi Sulistiyo Rasmulia Sembiring Ridho Soldery Manto Rina Destiana Rintan Saragih Risman Saripudin Robinhot Gultom Robinhot Gultom Robinhot Gultom, Robinhot Rommel Sitohang Sabam Muliater Siagian Sahat P. Remus Silalahi Sahat Parulian Remus Silalahi Said Hamzali Sardjana Orba Manullang Saur Melianna Selamat Siregar Siti Normi Sondang Ni Bulan Marbun Suanti Eryani Sinaga Sudarmanto, Eko Suhardy Cendrawan Syamsu Rijal Thitus Gilaa Tio Artha Sari Manullang Tiur Rajagukguk Toman Panggabean Veraci Silalahi Winarto Winarto Yosephine Sembiring Yulistiyono, Agus

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