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Journal : El-Mujtama: Jurnal Pengabdian Masyarakat

Kepuasan Pelanggan Dalam Berbelanja  di  Alfamidi Pagelaran Bogor Efrita Norman; Zul Hiskandar; Evinovita Evinovita
El-Mujtama: Jurnal Pengabdian Masyarakat Vol 1 No 1 (2021): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (585.367 KB) | DOI: 10.47467/elmujtama.v1i2.413

Abstract

This study aims to analyze the effect of price and location on Alfamidi's customer satisfaction in Pagelaran Village, Bogor. The method used is descriptive and associative quantitative analysis, data collection used in this study using primary data sourced from questionnaires distributed to customers of Alfamidi Raya Ciomas who are in Pagelaran Village. Sampling using the saturated sample technique where the sample is consumers who have shopped at Alfamidi in the performance village. The sample used was 100 Alfamidi customer respondents in Pagelaran Village. Based on the results of the study showed that 1) price had a positive and significant effect on customer satisfaction, 2) location had a positive and significant impact on customer satisfaction, 3) price and location together had a positive effect on customer satisfaction. positive and significant impact on customer satisfaction in shopping for Alfamidi customers in Pagelaran Village.
Pengelolaan Keuangan Bisnis Fashion PGB Merdeka Bogor Efrita Norman
El-Mujtama: Jurnal Pengabdian Masyarakat Vol 2 No 1 (2022): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (550.753 KB) | DOI: 10.47467/elmujtama.v2i1.468

Abstract

This service aims to analyze and strengthen the financial management standards of the fashion business at PGB Merdeka, Bogor. The method used is a qualitative analysis with a participatory descriptive approach. The results of the service activities are as follows: From the aspect of bookkeeping administration, in general, bookkeeping has not been presented properly. There are owners who do the recording and there are those who do not record at all. For traders who have made records, bookkeeping administration is done simply. The bookkeeping is to record income, but not calculate the cost of goods sold. From assets that are not separated, sellers often experience confusion in the calculation. In terms of capital, besides their own capital, there are those who borrow money from banks and some goods are consigned. Business development that has been running, generally the owner is only motivated to increase sales turnover with unique and different items. In marketing, the owner can more freely determine the steps that must be taken so that his fashion can be known by the wider community, and the benefits are inventory turnover / up to date and trends.
Strategi Memilih Traffic yang  Sesuai dengan Bisnis Para Pedagang Pusat Grosir Bogor Merdeka Efrita Norman; Abdul Husenudin; Enah Pahlawati
El-Mujtama: Jurnal Pengabdian Masyarakat Vol 2 No 1 (2022): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (982.128 KB) | DOI: 10.47467/elmujtama.v2i1.538

Abstract

Today's society has used social media to shop to meet their daily needs, besides that most people use social media for business, namely a means of promoting their business. This online buying and selling system is certainly very easy for consumers to make buying and selling transactions. Community service activities are carried out using problem-solving methods with a method of delivering socialization, consolidation, as well as identification of sales turnover and choosing the right business traffic for each business. Based on the dedication that has been carried out, it can be concluded that the service activities have run smoothly and the traders have obtained added value in the form of knowledge from the IAI-N Laa Roiba Bogor service team. Furthermore, this activity is expected to be able to improve the ability of traders in increasing visitors to their online stores. The suggestions that can be recommended are the need for further assistance to traders regarding how to take advantage of social media in increasing sales. Furthermore, it is still necessary to provide training that is able to trigger the enthusiasm of traders to increase additional income in addition to being able to survive during the pandemic as well as to improve family welfare.