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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Ilmu Sosial dan Humaniora JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal REKOMEN (Riset Ekonomi Manajemen) Kinerja: Jurnal Ekonomi dan Manajemen Dinamisia: Jurnal Pengabdian Kepada Masyarakat Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal of Information System, Applied, Management, Accounting and Research Jurnal REP (Riset Ekonomi Pembangunan) Procuratio : Jurnal Ilmiah Manajemen Jurnal Ilmiah Poli Bisnis Forum Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Creative Research Management Journal Jurnal EK dan BI Jurnal Jendela Inovasi Daerah Jurnal Abdimas Ekonomi dan Bisnis Jurnal Ekonomi Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Jurnal Penelitian Ekonomi Manajemen dan Bisnis Innovative: Journal Of Social Science Research Jurnal Manajemen dan Ekonomi Kreatif Journal of Management and Creative Business Jurnal Riset Manajemen dan Ekonomi
Atmaja, Hanung Eka
Universitas Tidar
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal Ilmiah Poli Bisnis

 1 
Analisis Aspek Pemasaran UMKM di Masa Resesi Global Dampak Dari Pandemi Covid-19 Hanung Eka Atmaja; Ivo Novitaningtyas
Jurnal Ilmiah Poli Bisnis Volume 13 Nomor 1 Tahun 2021
Publisher : Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/jipb.v13i1.402

Abstract

The Covid-19 pandemic that occurred globally has an impact on various sectors in Indonesia including the MSMEs sector. Based on these conditions, a marketing strategy is needed for MSMEs in Indonesia to be sustainable. The research aims to analyze and describe marketing strategies for MSMEs to survive in the Covid-19 pandemic condition. This research uses exploratory qualitative analysis with participatory observation techniques. This research uses primary data from observations and secondary data from previous studies. The results recommend MSMEs to sell their products via e-commerce and promote via digital marketing as a marketing strategy. Moreover, MSMEs need to optimizing customer marketing relationships in order to create a loyal customer. Loyal customers have the potential to make repeat purchases and recommend products to other potential consumers. By implementing this strategy, it is hoped that the MSME business will continue to survive and have a positive impact on society and the economy.
Co-Authors Alvin Al Faruq An Nisa Puspita Dewi An Nisa' Puspita Dewi Ana Riyanti Ari Tri Setiyowati Aryani Aryani Asfia Nurhayati Budi Hartono Budi Rahardjo Fera Nelfianti hirawati, heni Instianti Elyana Jalunggono, Gentur Khairul Ikhwan Mai Satriyani Mayda Pramesty Riyadi Mudinillah, Adam Muhammad Hanif Syarifin Musa Darwin Pane Novitaningtyas, Ivo Nunu Pertiwi Rano Kurniawan ratnawati, shinta Rendika Reza Affandi Roro Diyah Puspita Sari salfia putri dewina santri salfia Sudati Nur Sarfiah Thesya Yuzevin Triana Rahayu Tunggul Fernaldi Anggadha Ugi Setyaningsih Nawaningrum Verawati, Dian Marlina Via Washlussanati Hijri Warcito Warcito