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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Ilmu Sosial dan Humaniora JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal REKOMEN (Riset Ekonomi Manajemen) Kinerja: Jurnal Ekonomi dan Manajemen Dinamisia: Jurnal Pengabdian Kepada Masyarakat Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal of Information System, Applied, Management, Accounting and Research Jurnal REP (Riset Ekonomi Pembangunan) Procuratio : Jurnal Ilmiah Manajemen Jurnal Ilmiah Poli Bisnis Forum Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Creative Research Management Journal Jurnal EK dan BI Jurnal Jendela Inovasi Daerah Jurnal Abdimas Ekonomi dan Bisnis Jurnal Ekonomi Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Jurnal Penelitian Ekonomi Manajemen dan Bisnis Innovative: Journal Of Social Science Research Jurnal Manajemen dan Ekonomi Kreatif Journal of Management and Creative Business Jurnal Riset Manajemen dan Ekonomi
Atmaja, Hanung Eka
Universitas Tidar
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Creative Research Management Journal

 1 
The STRATEGI KOMUNIKASI PEMASARAN GUNA MENINGKATKAN LOYALITAS KONSUMEN KEPESERTAAN PADA BPJS KETENAGAKERJAAN KOTA MAGELANG An Nisa' Puspita Dewi; Hanung Eka Atmaja
Creative Research Management Journal Vol 4 No 2 (2021): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v4i2.2243

Abstract

The purpose of this study is to know labor and communication strategies in increasing theloyalty of wage workers. The results of this study indicate that employment BPJS is doingquite well with marketing communications, and that many loyal companies continue to usethe workforce's social security programs. The writer uses a descriptive method with thequalitative approach of describing, recording, analyzing and explaining the conditions thatare occurring within the company using the data-collection technique of interviews with thecompany's marketing division. The welfare of the worker is a temporal and spiritual meetingof needs both inside and outside work relationships that can improve worker performanceand productivity and thus create a healthy and comfortable working environment. One of theworker's welfare is protecting the worker. Indonesia has a special agency aimed at protectingworkers which is job BPJS. Bank Indonesia the central bank/bi decided to raise itsbenchmark interest rate by 25 basis points to 8.25 percent, he said. In promoting civilityBPJS and labor needs a good marketing communication startegi. Good marketing strategiescan increase customer loyalty to continue using products or programs from labor BPJS.
Co-Authors Alvin Al Faruq An Nisa Puspita Dewi An Nisa' Puspita Dewi Ana Riyanti Ari Tri Setiyowati Aryani Aryani Asfia Nurhayati Budi Hartono Budi Rahardjo Fera Nelfianti hirawati, heni Instianti Elyana Jalunggono, Gentur Khairul Ikhwan Mai Satriyani Mayda Pramesty Riyadi Mudinillah, Adam Muhammad Hanif Syarifin Musa Darwin Pane Novitaningtyas, Ivo Nunu Pertiwi Rano Kurniawan ratnawati, shinta Rendika Reza Affandi Roro Diyah Puspita Sari salfia putri dewina santri salfia Sudati Nur Sarfiah Thesya Yuzevin Triana Rahayu Tunggul Fernaldi Anggadha Ugi Setyaningsih Nawaningrum Verawati, Dian Marlina Via Washlussanati Hijri Warcito Warcito