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Al-I´lam: Jurnal Komunikasi dan Penyiaran Islam
Published by Universitas Muhammadiyah Mataram
ISSN : 25988883     EISSN : -     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
Komunikasi dan Dakwah merupakan isu yang saban hari semakin "panas". Komunikasi selalu menjadi panas karena isu-isu besar hari-hari ini muncul karena ulah. Komunikasi baik media, komunikator maupun konten komunikasi itu sendiri. Manakala dakwah merupakan "program agama" yang tidak mungkin lepas dari komunikasi maka tak berlebihan, jika komunikasi dan dakwah ibarat dua sisi mata uang yang berdampingan. Atas alasan inilah, Prodi Komunikasi Penyiaran Islam Fakultas Agama Islam Universitas Muhammadiyah Mataram merasa perlu menghadirkan Al-I'lam sebagai media untuk mengkaji dan menganalisa segala tetek bengek yang berkaitan dengan dua isu besar tersebut.
Arjuna Subject : -
Articles 96 Documents
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Model Komunikasi Antar Ormas Islam Melalui Pendidikan Multikultural Dalam Menjalin Kerukunan Di Lombok Timur Sukarta Sukarta
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 6, No 2 (2023): Maret 2023
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v6i2.14258

Abstract

Abstrak:Tujuan dari penelitian ini adalah untuk mendeskripsikan Model komunikasi antar ormas Islam melalui pendidikan multikulturan dalam menjalin kerukunan di Lombok Timur. Penelitian ini adalah penelitian kualitatif.. Hasil dari penelitian ini adalah: (1) Model komunikasi antar ormas Islam dalam menjalin kerukunan melalui pendidikan multikulturan di Lombok Timur dilakukan dengan dua cara, yaitu: (a) Model Komunikasi Verbal; berupa musyawarah dalam menyelesaikan semua konfik dan dalam penetapan jadwal pengisi kajian mingguan, jadwal imam shalat, jadwal khatib dan lain sebagainya. (b) Model Komunikasi Non-Verbal berupa partisipasi masyarakat multicultural dalam kegiatan-kegiatan sosial kemasyarakatan berupa: gotong royong, membangun kebersamaan dan lain sebagainya. (2) Model Proses penyelesaian konflik berbasis multicultural dilakukan dengan sistem kekeluargaan, dengan dialog-dialog bersama antar ormas islam, bersama pemerintah desa sebagai mediatornya. Sementara untuk mengatasi perbedaan pandangan, langkah pertamanya adalah di setiap kajian mingguan setiap ormas yang memiliki pandangan berbeda menjelaskan pandangan mereka beserta dalilnya. Penjelasan tersebut juga disertai dengan penjelasan bahwa pandangan mereka mengambil pandangan itu bukan berarti pandangan yang lain adalah salah. Langkah selanjutnya adalah memperkuat doktrinan internal ormas agar tidak saling mengganggu satu sama lain ketika berbeda pandangan.Abstract: The purpose of this research is to describe the communication model between Islamic organizations through multicultural education in establishing harmony in East Lombok. This research is a qualitative research. The results of this research are: (1) The model of communication between Islamic organizations in establishing harmony through multicultural education in East Lombok is done in two ways, namely: (a) Verbal Communication Model; in the form of deliberations in resolving all conflicts and in determining the schedule for filling out weekly studies, the schedule for the priest for prayer, the schedule for preachers and so on. (b) Non-Verbal Communication Models in the form of multicultural community participation in social activities in the form of: mutual cooperation, building togetherness and so on . (2) Model The multicultural-based conflict resolution process is carried out with a family system, with joint dialogues between Islamic organizations, with the village government as the mediator. Meanwhile, to overcome differences in views, the first step is in every weekly review of each mass organization that has different views explaining their views and their arguments. This explanation is also accompanied by an explanation that their view of taking that view does not mean that other views are wrong. The next step is to strengthen the internal doctrine of mass organizations so that they do not interfere with each other when they have different views
Penerapan Digital Marketing Di Masa Pandemi Covid-19: Suatu Tinjauan Pada Instagram Dan Tiktok Apple Green Hotel Muhammad Asnan; Novi Ratriningtyas; Eko Budi Siswandoyo; Nur Laeli Mucharomah
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 6, No 2 (2023): Maret 2023
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v6i2.14264

Abstract

Abstrak:Penelitian ini bertujuan untuk mendiskripsikan penerapan digital marketing yang dilakukan Apple Green Hotel dalam upaya mempromosikan produknya pasca mengalami krisis penurunan penjualan secara signifikan imbas mewabahnya Covid-19. Saluran utama digital marketing yang digunakan adalah social media marketing instagram dan tiktok. Jenis penelitian termasuk penelitian deskriptif dengan pendekatan kualitatif. Teknik pengumpulan data menggunakan wawancara, observasi dan dokumentasi. Sementara key informan diperoleh dengan menggunakan teknik purposive sampling. Hasil penelitian menunjukkan bahwa terdapat beberapa aspek yang dipertimbangkan dalam mendesain konten instagram dan tiktok di antaranya melalui visualiasi menarik dengan caption informatif dan persuasif. Tujuan yang diharapkan adalah agar audiens mudah memahami isi pesan yang disampaikan. Apple Green Hotel juga memperhatikan tiga elemen konsep dari digital marketing yaitu traffic, conversion, dan engagement.Abstract: The purpose of this research to describe the aplication of digital marketing by Apple Green Hotel in an effort to promote its products after experiencing a crisis in the form of a decrease in sales due to the Covid-19 outbreak. The main channel of digital marketing is used namely social media marketing instagram and tiktok. This type of research is a descriptive study with a qualitative approach. Data collection techniques using interviews, observation and documentation. Key Informants were obtained using purposive sampling technique. The result of the research shows that there are some aspects that need to be considered in designing Instagram and Tik Tok content. One of it is attracting visualization with informative and persuasive caption. The expected aim is the audiences understand easily the message content. Apple green hotel considers three concept elements in digital marketing namely, traffic, conversion, and engagement
Penyiaran Digital di Indonesia: Kebijakan dan Pengaruh Kepentingan Konglemerasi Media Mulkan Habibi
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 6, No 2 (2023): Maret 2023
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v6i2.14259

Abstract

Abstrak:Urgensi kebijakan penyiaran digital yang menjadi kesepakatan negara-negara di dunia melalui perkumpulan Internasional Telecommucation Union (ITU) sepertinya agak bertolak belakang dengan apa yang terjadi di Indonesia. Hingga 1 November 2022 Indonesia menjadi negara yang tertinggal dalam penerapan migrasi siaran TV analog ke TV digital dibandingkan negara ASEAN lainnya. Pembahasan draf revisi UU Penyiaran No 32 Tahun 2002 didalamnya membahas tentang migrasi analog ke digital oleh Komisi I Dewan Perwakilan Rakyat Republik Indonesia (DPR RI) telah dilakukan lebih dari dua periode keanggotaan DPR RI, namun tidak menghasilkan sebuah kebijakan yang pasti. Adanya intervensi kepentingan konglemerasi media karena tidak merestui kebijakan penyiaran digital menjadi faktor lambatnya pembahasan kebijakan tersebut. Penerapan kebijakan analog switch off (ASO) yang dimulai pada Kamis 3 November 2022 pukul 00.00 WIB ternyata tidak didukung oleh seluruh insdutri penyiaran di Indonesia, terbukti masih ditemukan beberapa televisi swasta yang tetap bersiaran dengan analog artinya tidak mengikuti kebijakan pemerintah. Kekuatan industri media berusaha menciptakan serangkaian hambatan yang menutup peluang bagi pendatang baru pada dunia penyiaran. Artikel ini akan menguraikan bagaimana kepentingan kebijakan penyiaran digital di Indonesia diwarnai oleh kepentingan kelompok konglemerasi media yang pada akhirnya mengorbankan kepentingan publik dan negara yang lebih besar.Abstract: The necessity of a digital broadcasting policy, which has been adopted globally by nations under the International Telecommunication Union (ITU), appears to run counter to what is taking place in Indonesia. In comparison to other ASEAN nations, Indonesia is lagging behind in the conversion of analog TV broadcasts to digital TV till November 1, 2022. The Republic of Indonesia House of Representatives (DPR RI) Commission I has been debating the draft modification of Broadcasting Law No. 32 of 2002, which addresses the analog to digital migration, for more than two terms, but has not yet resulted in a clear policy. The media conglomerate's participation on behalf of their interests because they disapproved of the digital broadcasting strategy slowed down the discussion of the policy. It has been established that not all broadcasting industries in Indonesia supported the implementation of the analog switch off (ASO) policy, which went into effect on Thursday, November 3, 2022, at 00.00 WIB. Several private television stations are still using analog broadcasting, which means they do not abide by government regulations. The media industry's influence is attempting to erect a number of obstacles that will reduce chances for new entrants into the broadcasting business. This article will outline how media conglomerate interests influence Indonesia's digital broadcasting rules, which eventually put the needs of the general public and the government at risk.
Tinjauan Komunikasi Terhadap Pelayanan Publik Berbasis Aplikasi Laporbup Kabupaten Lombok Timur Hizbianto Sarusiyan; Siti Nurul Yaqinah; Muhammad Syaoki
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 6, No 2 (2023): Maret 2023
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v6i2.14265

Abstract

This research is motivated by the emergence of many public complaints in public services provided by local governments, so researchers are interested in seeing how the strategy and management carried out by Diskominfo as a service provider. This study aims to analyze how Diskominfo's strategy in providing public services through the Laporbup application. This research is a descriptive qualitative approach. The data collection techniques in this study are: interviews, observation, and documentation. The complaint handling strategy used by Diskominfo East Lombok Regency in providing public services is to provide channels or media that are easily accessible to the community so that the services provided are easier, effective, right on target in solving problems in the community. In addition, providing a polite response is a form of interaction that can give a good impression to the reporter. The government that provides services to the community is required to provide services that are easy and fast or straightforward, because the community will get its own satisfaction with the services provided by the government, especially Diskominfo Lombok Timur. In the complaint handling strategy carried out by Diskominfo, there is a comprehensive approach that is carried out by socializing to the community and related parties, especially to provide satisfaction to users. Furthermore, supported by good technology is one of the strategies to provide easy access to the community such as sms channels with the use of phone numbers that are easy to memorize and also websites that are easily accessed by the community.
Harmony of Inter-Religious Communication in the History of Perangtopat Ritual Suhadah Suhadah; Nurliya Ni'matul Rohmah
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 6, No 2 (2023): Maret 2023
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v6i2.14255

Abstract

This study relates the history of perangtopat (the rice cake war) which is a cultural ritual of the Muslims and Hindus in Lombok Island, Indonesia. Through a literature study, in depth interviews and observation this research has revealed that the history of the perangtopat ritual cannot be seperated from the life story of DatuMilir, an Islamic Leader who was an Islamic Missionary and who is credited with the emergence of a spring which is now known as Kemaliq. The perangtopat ritual which is centered at Kemaliq began as an expression of pleasure by the people of Lingsar Village at the emergence of the spring. They showed their pleasure by throwing food at each other. The ritual is still maintained until now even though it has undergone slight modifications; such as the change of sacrificial animal from a cow to a water buffalo at the request of King Karangasem (Hindu) who ruled Lombok until 1759. In this modern era the perangtopat ritual has experienced further modification to include artistic and entertainment aspects. These changes that have been incorporated reflect a sense of tolerance by the Muslims in Lingsar District, West Lombok Regency, Indonesia.
Pengaruh Mengakses Dakwah Di Instagram terhadap Moralitas Remaja Di Desa Baru Semerah Rizka Azimalia; Ahmad Khairul Nuzuli; Suriyadi Suriyadi
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 6, No 2 (2023): Maret 2023
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v6i2.14260

Abstract

Abstrak:Banyaknya pemuda yang yang kecanduan game online, judi online. Dari latar belakang ini peneliti tertarik untuk melihat apakah ada pengaruh antara mengakses dakwah di Instagram dan Komunikasi dakwah di lingkungan keluarga terhadap moralitas remaja di Desa Baru Semerah. Metode penelitian yang digunakan adalah penelitian kuantitatif eksplanatori. Sampel dalam penelitian ini adalah 85 orang yang mempunyai kriteria : 1). Remaja yang berdomisili di Desa Baru Semerah. Kategori remaja adalah individu berumur 12-18 Tahun. 2). Mempunyai akun Instagram; 3).Pernah mengakses akun dakwah di Instagram. Analisis penelitian menggunakan Analisis Regresi Linear Sederhana dengan bantuan SPSS. Hasil penelitian menemukan Intensitas Mengakses Dakwah di Instagram (X) berpengaruh positif terhadap Moralitas Remaja di Desa Baru Semerah (Y)Abstract: Youths who are addicted to online games, online gambling. From this background, researchers are interested in seeing whether there is an influence between accessing da'wah on Instagram and da'wah communication in the family environment on the morality of adolescents in Baru Semerah Village. The research method used is explanatory quantitative research. The sample in this study were 85 people who had the following criteria: 1). Teenagers who live in Baru Semerah Village. The youth category is individuals aged 12-18 years. 2). Have an Instagram account; 3). Ever accessed a da'wah account on Instagram. The research analysis uses Simple Linear Regression Analysis with the help of SPSS. The results of the study found that the intensity of accessing Da'wah on Instagram (X) had a positive effect on Adolescent Morality in Baru Semerah Village (Y).
The Role of Public Relations of Universitas Negeri Jakarta as a Communication Facilitator on Social Media Instagram @unj_official Dinda Nabilahzahra Putri; Dini Safitri; Maulina Larasati Putri
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 6, No 2 (2023): Maret 2023
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v6i2.14256

Abstract

This study aims to find out the role of public relations as a communication facilitator on Instagram @unj_official social media for information dissemination. In this case, public relations had an important role to be able to convey information so that it can be well received and fulfill the information needed by the public about the organization. Is based on one of the roles of public relations, namely as a communication facilitator for the organization and its public. This study uses a descriptive qualitative method because the author wants to provide an overview to be able to explain what happened. Data collection techniques using interviews, observation, and documentation. The results of this study are that the Public Relations of the Universitas Negeri Jakarta had a role in providing communication facilities between the Universitas Negeri Jakarta and the public through social media, but it is not optimal in answering questions from followers of the Instagram account @unj_official
Perspektif Dan Dinamika Komunikasi Multikultural Ormas Islam Muhammadiyah Di Universitas Muhammadiyah Mataram Sukarta Sukarta; Yusron Saudi
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 7, No 1 (2023): September 2023
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v7i1.19365

Abstract

Strategi Pemanfaatan Media Sosial Sebagai Media Dakwah (Studi Kasus di Yayasan Baitul Maal PLN Melalui Akun Instagram @ybmpln) Nanoe Rolin Prasetyo; Muhammad Zulkifli; Nurliya Ni'matul Rohmah
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 7, No 1 (2023): September 2023
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v7i1.19361

Abstract

Membaca Mitos dan Ideologi Homoseksual dalam Drama 2gether The Series: Perspektif Semiotika Sunaryanto Sunaryanto; Ahmad Adnan; Muthia Izza Azhari
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 7, No 1 (2023): September 2023
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v7i1.19366

Abstract

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