cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Diah Ayu Septi Fauji
Contact Email
dseptifauzi@gmail.com
Phone
-
Journal Mail Official
dseptifauzi@gmail.com
Editorial Address
-
Location
Kota kediri,
Jawa timur
INDONESIA
JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS
Published by Universitas Nusantara PGRI Kediri
ISSN : 25495291     EISSN : 25280929     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Nusamba is a peer review journal published by Department of Management and the media for researchers and lecturers who will publish the results of their research. The aim of the Journal is to facilitate scientific publication of the results of researches in Indonesia and participate to boost the quality and quantity of research for academics and researchers. The Journal of Nusamba is published every April and October by publishing research results and critical analysis studies in the field of strategy of management, financial management, operation management and marketing management.
Arjuna Subject : -
Articles 170 Documents
 13   14   15   16   17 
The Influence of Service Quality On Customer Loyalty and Satisfaction as an Intervening Variable in using Bus Transportation Services Kurniati Kurniati; Ridwan Basalamah; Siti Asiyah
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 2 (2023): Jurnal NUSAMBA
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i2.19774

Abstract

Research Objectives: The aim of this research is to determine the quality of service that directly influences loyalty to using bus transportation services. To find out whether the quality of service has a direct effect on consumer satisfaction when using bus transportation services. To find out customer satisfaction has a direct effect on loyalty in using bus transportation services. To find out the indirect effect of service quality on loyalty through customer satisfaction as an intervening variable in using bus transportation services. Design/Method/Approach: This research uses explanatory research, this research was conducted on bus customers. Research Findings: The results of this research show that Service Quality directly has a positive and significant effect on Consumer Satisfaction in using Bus transportation services. Service Quality directly has a positive and significant effect on Loyalty in using Bus transportation services. Consumer satisfaction has a positive and significant direct effect on loyalty in using bus transportation services. Service quality indirectly influences loyalty with customer satisfaction as an intervening variable in using bus transportation services. Theoretical Contribution/ Originality: This research integrates service quality, consumer satisfaction, and loyalty in the context of bus transportation and provides a holistic view of the relationship between the three. Practical Implications: The results of this research can help bus companies improve service and customer satisfaction to strengthen loyalty Research Limitations: This research focuses on one industry, so the generality of the findings is limited to the bus transportation context. Further research is needed to dig deeper into other factors that might influence customer loyalty.
Analisis Perceived Quality Dan Perceived Value Terhadap Intention To Subscribe Pada Layanan Video On Demand Viu Dini Kartika; Kokom Komariah; Faizal Mulia Z
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 2 (2023): Jurnal NUSAMBA
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i2.19832

Abstract

R Research aim: This research aimed to determine the effect of perceived quality and value on the Intention to subscribe. Design/Methode/Approach: Quantitative method with survey research model Research Finding: The results of the study show that perceived quality and perceived value have a significant effect on intention to subscribe Theoretical contribution/Originality: This study shows that perceived quality and perceived value are very effective in making subscription decisions for video-on-demand applications Practitioner/Policy implication: Perceived quality and perceived value play a role in increasing subscription interest. To increase interest in subscribing, companies must improve the quality of features in the application. Research limitation: Variable selection only uses two independent variables: perceived quality and value.
Redefinisi Keputusan Konsumen dalam Jasa Transportasi Online: Menilai Faktor Kemudahan, Kepercayaan, dan Harga di Ekosistem Grab Hariyanto R Djatola; Nur Hilal
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 2 (2023): Jurnal NUSAMBA
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i2.19889

Abstract

Research Objectives: This research was conducted to see how far trust, price, and ease of service features offered by marketers can influence purchasing decisions to use Grab services among STIE Panca Bhakti Palu students. High competition in online transportation, requires you to survive with many online transportation services that continue to increase by improving the services and promotions provided to consumers and creating trust. Design/Method/Approach: The design of this research is explanatory research using qualitative and quantitative data using non-probability sampling in the form of accidental sampling with 80 respondents. The analysis tool uses multiple linear regressions and a quantitative research approach. Research Findings: The results of the study show that there is a significant and positive influence between trust, price, and ease of service features on purchasing decisions simultaneously, but on the other hand, partially testing only the ability of service features to influence the decision of users of grab transportation services, while trust and price have no effect. Theoretical Contributions and Originality: Trust and Security Theory; This theory highlights the importance of trust and security in influencing consumer behavior. Practical Implications: According to the results obtained from the responses of service users such as students, prices can be cheap or vice versa, but the convenience of the services provided is the biggest effect on consumer trust. Limitations of Research: This research has a limited scope in that the sample is only among students and not broadly representative of the wider community.
Inovasi Sosial Tubanan Agrocyrcleforestry: Sebuah Studi Menggunakan Metode Social Return On Investment (SROI) A. Khoirul Anam; Miftah Arifin; Wahyu Mahaputra; Ahmad Ilham
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 2 (2023): Jurnal NUSAMBA
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i2.19903

Abstract

Research aim: The study aims to assess the value of the impact of PT PLN UIK TJB's CSR program on the implementation of social innovation in Tubanan agroforestry. In this approach, the effect of the program has an essential meaning for the beneficiaries of the program, namely the farming community group in Tubanan Village. Design/Methode/Approach: This study used social return on investment (SROI) as a research methodology. This research was conducted on the beneficiaries of the Tubanan agroforestry program and considered all stakeholders directly or indirectly involved in the program. The research informants numbered 20 people who were members of the LMDH Tunas Agung in Tubanan Village. Research Finding: The results showed that the CSR programs generated social benefits on investment and provided economic, social, and environmental benefits. SROI as a solution that changes the mindset of investment analysis based on outcomes is not just output. Theoretical contribution/Originality: This study allows us to expand the evidence of the critical role of social innovation for farming community groups, but so far, little has been studied about the application of SROI as an assessment methodology. Practitionel/Policy implication: The results of the SROI analysis become the basis for improving the planning of subsequent CSR programs. Research limitation: The selection of financial results and the proxies used are potentially biased, even though the proxies have been quantified over a potential range, the impact value has been reduced by filters (deadweigh, attribution, displacement, drop-off), and only emphasizes the impact on hard results rather than soft ones, which are considered less valuable.
Determinan Perilaku Hedonic Shoping Di Era Digital Darti Djuharni; Maisa Dini; Yuyuk Liana; Novrida Qudsi Lutfillah
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 2 (2023): Jurnal NUSAMBA
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i2.19907

Abstract

Research aim : to uncover and examine the factors that drive hedonic shopping behavior that leads to impulse buying Design/Methode/Approach : The research was conducted by distributing questionnaires to respondents in Java and Kalimantan in the form of google form (online). The number of samples is based on the number of indicators multiplied by 5, so that the number of 155 respondents is obtained which then the results of their answers are processed using PLS. The variables used in this research are website quality, hedonic shopping motivation, and sales promotion as independent variables, and impulse buying as the dependent variable. Research Finding : hedonic shopping incentive has a favorable and significant impact on impulsive purchasing whereas website quality has no bearing on this behavior. Sales promotions have a similar beneficial and strong impact on impulsive purchases. Additionally, it has been demonstrated that sales promotions make the link between website quality and impulsive purchases stronger. Theoretical contribution/Originality : The results of this study can add references for the development of marketing materials, especially those related to customer behavior. Practitionel/Policy implication : The results of this study can be input for companies and entrepreneurs to better understand consumer buying behavior and the factors that trigger impulse purchases so as to increase sales. Research limitation : This research is limited to three independent variables, namely website quality, hedonic shopping motivation, and sales promotion which influence impulsive purchases.
Pengaruh Kapasitas Pemasaran Media Sosial Terhadap Kinerja Keuangan UMKM: Peran Dari Hubungan Konsumen Ira Siti Sarah; Ivon Sandya Sari Putri; Ridha Azka Raga; Husna Putri Pertiwi; Iklima Farhani
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 2 (2023): Jurnal NUSAMBA
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i2.19950

Abstract

Research aim: Determine the effect of social media marketing capacity on business performance in MSMEs, especially in West Java Design/Methode/Approach: The research was conducted using a quantitative descriptive approach by collecting primary data through questionnaires to 150 MSME players in West Java, however, only 149 questionnaires were returned in full and could be analyzed further using the SEM-PLS test Research Finding: This study found that financial performance in MSMEs in West Java is influenced by social media marketing capacity through consumer relationships as a partial mediator Theoretical contribution/Originality: The implementation of social media marketing, social media marketing communications, and product development through social media has been proven to have a positive and significant effect on consumer relations and has been proven to have a positive and significant effect on financial performance through consumer relations as a partial mediator Practitioner/Policy implication: Proper social media marketing strategy planning and effective implementation are needed to improve the performance of MSMEs, especially in the West Java area which is the focus of this study Research limitation: This research specifically only examines MSMEs in West Java
Faktor Penghambat Berkembangnya Bisnis dari Badan Usaha Milik Desa di Kabupaten Sumba Timur Lusianus Heronimus Sinyo Kelen; Stevvileny Angu Bima
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 2 (2023): Jurnal NUSAMBA
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i2.19990

Abstract

Research objective: This research aims to determine the inhibiting factors for the business development of BUM Desa in East Sumba Regency, East Nusa Tenggara Province. Research method: The research method used was grounded theory and employed a qualitative approach to bring a phenomenon into theory. The study was conducted by collecting data from enumerators who were Unkriswina Sumba students. The collected data comprised 64 informants from 19 BUM Desa spread over 14 sub-districts in East Sumba Regency. Results: There are six factors causing obstacles to the business of BUM Desa in East Sumba Regency from developing, namely: 1) Low readiness of Human Resources (HR) in managing BUM Desa businesses, 2) low public awareness to support the running of BUM Desa, 3 ) management or financial management that is still lacking, 4) low planning analysis before starting a business, 5) poor oversight and coordination functions from the village government to BUM Desa administrators, and 6) lack of BUM Desa infrastructure. The novelty of research: a research approach based on a grounded theory approach to identify the factors causing the BUM Desa activities not to work based on the root of the problem and the phenomenon, then from this phenomenon, a theory is formed, which is also known as "mini theory".
Value Analysis in Airframe Manufacturing Industry: A Value Network Approach Diyah Ratna Fauziana; Rabiatul Adwiyah
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 2 (2023): Jurnal NUSAMBA
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i2.20028

Abstract

Research aim: To map the value network in the aircraft manufacturing industry ecosystem and to identify the fundamental values in the industry Design/Methode/Approach : A literature review was conducted on 26 research papers selected from 132 articles from Scopus and Google Scholar databases. In-depth interviews were conducted with several actors in the industry to validate the study result Research Finding: Quality, safety, and cost are the essential values in business competition, based on the industry’s long-term strategy and business objectives. Theoretical contribution/Originality: The using of network value analysis in the aircraft manufacturing industry Practitioner/Policy implication: The managerial implications of this study are in the form of strategic input for decision-makers in the industry, by understanding their roles and responsibilities in the industry value network. Research limitation: Since this study was conducted using a qualitative approach, the quantitative survey would be recommended for future study. he industry value network.
Marketing Strategy for Facing Changes in Consumer Behavior in Disruption Era I Gusti Ngurah Satria Wijaya; Riza Wulandari; Annisa Balqis Bashira Syahrir Malintang Latanro; Ni Nyoman Arie Rahayu Sugianitri
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 2 (2023): Jurnal NUSAMBA
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i2.20634

Abstract

Research aim : This study aims to analyze marketing strategies in dealing with changes in consumer behavior of generation Y and generation Z in the era of disruptionDesign/Methode/Approach : The analysis technique of this research is interactive analysisResearch Finding : The outcomes of research are conventional marketing strategies are still proven to be effective in accompanying digital marketing strategies in this era of disruption, in other words, the digital marketing strategy formed in this study is a development of the marketing mix strategy, especially the online promotion part as a result of changes in the behavior of the two generations in this era of disruptionTheoretical contribution/Originality : Provides reinforcement of the theory of marketing strategies used in dealing with changes in the behavior of generations Y and Z in this era of disruptionPractitionel/Policy implication : Provide policy recommendations for company management for marketing strategies used in dealing with changes in the behavior of generations Y and Z in this era of disruptionResearch limitation : The limitation of this research is still a qualitative method so that in the future it will be strengthened by using a quantitative method
Perilaku Keuangan Mahasiswa Ditinjau Dari Gaya Hidup Hedonisme, Locus Of Control, Dan Literasi Keuangan Alvian Sukma Nugroho; Yovita Vivianty I. Atmadjaja; Sofia Asyriana
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 2 (2023): Jurnal NUSAMBA
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i2.21288

Abstract

Research Objectives: The purpose of this research is to determine the influence of a hedonistic lifestyle, locus of control, and financial literacy on students' financial behavior (Case of Students at the Faculty of Economics, University of 17 August 1945 Banyuwangi). Method: The data analysis used was multiple linear regression analysis with a sample size of 92 respondents. Research Findings: the F test states that the hedonistic lifestyle, locus of control, and financial literacy have a suitable regression model for the dependent variable, namely financial behavior. Partially, hedonistic lifestyle, locus of control, and financial literacy influence students' financial behavior. Theoretical Contribution/ Originality: This research adds to the body of knowledge by combining the lifestyle factors of hedonism, locus of control, and financial literacy in the context of students, enriching the understanding of financial behavior. Practical Implications: The results of this research can help educational institutions develop financial literacy programs. Research limitations: This research has limitations, namely the sample is small and only covers one faculty.

Page 17 of 17 | Total Record : 170

 13   14   15   16   17 

Filter by Year

2016 2023


Reset
Filter By Issues
All Issue Vol 8 No 2 (2023): Jurnal NUSAMBA Vol 8 No 1 (2023): Jurnal NUSAMBA Vol 7 No 2 (2022): Jurnal NUSAMBA Vol 7 No 1 (2022): j Vol 6 No 2 (2021): Jurnal NUSAMBA Vol 6 No 1 (2021): Jurnal NUSAMBA Vol 5 No 2 (2020): Jurnal NUSAMBA Vol 5 No 1 (2020): Jurnal NUSAMBA Vol 4 No 2 (2019): Jurnal NUSAMBA Vol 4 No 1 (2019): Jurnal NUSAMBA Vol 3 No 2 (2018): Jurnal NUSAMBA Vol 3 No 1 (2018): Jurnal NUSAMBA Vol 2 No 2 (2017): JURNAL NUSAMBA Vol 2 No 1 (2017): JURNAL NUSAMBA Vol 1 No 2 (2016): Jurnal NUSAMBA Vol 1 No 1 (2016): Jurnal NUSAMBA More Issue